|BigBand Advances IP Video Strategy with Launch Of vIP PASS|
vIP Pass Suite Expands Content Beyond Traditional TV With 75 Percent CapEx Savings Over Traditional CMTS Expansion
Wednesday March 4, 2009, 5:30 am EST
REDWOOD CITY, Calif.--(BUSINESS WIRE)--BigBand Networks, Inc. (NASDAQ:BBND), a leader in digital video networking, today unveiled the company’s new IP video delivery product suite for the cable industry, vIP PASS™. The vIP PASS suite is designed to capitalize on existing infrastructure and deliver web-based and managed video services to a broad range of devices via DOCSIS 3.0 modems. The company estimates that the solution has the ability to save the industry up to 75 percent of its capital expenditures for CMTS expansions, or up to $2 billion over the next two years.
“We created vIP PASS in direct response to our customers’ need to meet the huge demand for high quality video services, which are growing at unprecedented rates across the network,” said David Heard, BigBand's Chief Operating Officer. “The suite enables our digital video networking platforms to become an efficient IP video delivery system. Operators can now deliver quality video experiences to a wide variety of consumer devices, generate new revenue streams, and be more competitive with a solution that could save them hundreds of millions of dollars in capital expenditures which is especially important in this economy.”