|BigBand Networks Prepares for First International Deployment of Switched Digital Video|
Monday November 24, 5:30 am ET
Integration With Middleware Vendor Alticast Paves the Way for the Deployment of Switched Digital Video in Korea
REDWOOD CITY, CA--(MARKET WIRE)--Nov 24, 2008 -- BigBand Networks, Inc. (NasdaqGM:BBND), a leader in digital video networking, announced today that it has added functionality to its switched digital video solution in preparation for deployments by Korean cable operators. Additionally, BigBand has completed qualification of its switched digital video (SDV) solution and SDV client software from Alticast, a provider of interactive TV middleware, with its headquarters in Seoul, South Korea.
"An ability to implement SDV in Korea represents a major milestone for BigBand Networks and paves the way for the first SDV deployments outside North America," said David Heard, BigBand's chief operating officer. "The potential for SDV in international markets is significant, both in terms of economics and the number of viewers that will benefit from the richer choices of HDTV and long-tail content that the solution enables."
According to In-Stat, a market research firm, the worldwide market opportunity for switched digital video market equipment, software and services is expected to exceed US $1B in 2012. In-Stat forecasts that Asian deployments of SDV will grow at an average rate of 85% for the next four years, reaching $212M by 2012.