|NAB 2008 Serves as Successful Launch Pad for Sigma's Next Generation IPTV Media Processor|
Wednesday April 16, 6:00 am ET
Sigma feels well positioned to maintain its leadership position and future revenue goals
LAS VEGAS--(BUSINESS WIRE)--Sigma Designs (Nasdaq:SIGM - News), a leader in digital media processing SoCs for consumer electronics, today announced the successful demonstration and customer reception of its new SMP8654 media processor system-on-chip (SoC) at this week’s NAB show. Sigma demonstrated the power of the new SMP8654 running the Microsoft Mediaroom client in a side by side showing of the only other SoC to publicly demonstrate its Mediaroom support, Sigma’s own SMP8634.
“We are very pleased with the response we received at NAB and for the rapid adoption by the industry of our new generation media processor, the SMP8654,” said Ken Lowe, vice president of strategic marketing. “Based on initial feedback that we have received, we believe the combination of the SMP8654’s performance, its wealth of legacy IPTV software, and demonstrated support as a Microsoft Mediaroom platform will propel it quickly into deployments while other next generation chips struggle to achieve a shippable solution. As the clear leader in the IPTV market, now offering perhaps the industry’s best price/performance product, we feel confident that we remain on track to achieve our goal of $300 million in revenue for this fiscal year.”
The SMP8654 is a new generation media processor SoC that integrates a complete complement of next-generation capabilities, including a multi-core architecture that can provide a 50% increase in performance while reducing sub-system costs by around 30 percent compared to its predecessor, Sigma’s industry leading SMP8634. The SMP8654 comes with a legacy of software compatibility that enables set-top box customers to rapidly move into production and build on the capabilities established in their previous generation products. Sigma also announced a collaboration to enable the Microsoft Mediaroom™ Internet Protocol Television (IPTV) and multimedia platform to operate on next-generation set-top boxes using the new Sigma SMP8654 SoC.
As a demonstration of the rapid success of this new SoC, Sigma’s SMP8654 has already received endorsements and planned developments from many of the world’s largest set-top box providers, including UT Starcom, Tatung, Netgem, and Celrun.
About Sigma’s SMP8654 System-on-a-Chip Solution
Sigma’s SMP8654 media processor integrates a complete complement of next-generation capabilities for a single-chip system-on-chip (SOC) solution with a multi-core architecture, powerful multimedia processing, robust content security system, and a full complement of peripherals. The SMP8654 features a powerful 500-Mhz Mips host CPU, a second processor called the IPU for offloading burdensome real-time tasks, and a third processor dedicated to managing security functions. Its advanced decoder engines support high definition video decoding of H.264 (MPEG-4 part 10), Windows Media® Video 9, VC-1, MPEG-2 and MPEG-4 (part 2), the new AVS standard, and can support up to 16 independent streams on screen in different formats. High-performance graphics acceleration, multi-standard audio decoding, advanced display processing capabilities, and HDMI 1.3 output round out its multimedia core. Powerful content security is ensured through a dedicated secure processor, on-chip flash memory, and a range of digital rights management (DRM) engines for high-speed payload decryption. Additional functions include dual 32-bit DDR-2 memory controllers, dual Gigabit Ethernet controller, dual USB 2.0 controller, NAND flash controller, and SATA controller provide for a single-chip solution for most set-top boxes and consumer players.