KNOT strengthens its position in the baby market:
The Knot Inc. Acquires ``The Bump'' and Expands Position in the Baby Market
Thursday February 28, 12:23 pm ET
Lifestage Media Company Increases Its Offerings to First-Time Parents and Local Baby and Maternity Advertisers with New Product
NEW YORK--(BUSINESS WIRE)--The Knot Inc. (NASDAQ:KNOT - News), one of the world's leading lifestage media companies, reported today it has acquired The Bump Media Inc., publisher of The Bump local magazine and website dedicated to pregnancy and first-time parents. The acquisition further enhances The Knot Inc.’s mission of helping couples at key lifestages connect with the content and services they need. This addition also provides the baby and maternity advertisers in The Knot local network an increased opportunity to reach this important market.
The Bump local magazines are detailed guides to the local maternity and baby scene in 11 top tier markets: Los Angeles, New York, Orange County, San Diego, Phoenix, Denver, Houston, Dallas, Atlanta, Seattle, and Portland. These convenient, digest-size publications are included in the prenatal packs that are provided to expecting moms at over 750 premier OB/GYNs and 100 high-end retail outlets across the country.
“The Bump is the perfect complement to our already robust online baby and pregnancy offerings at TheNestBaby.com,” said David Liu, CEO The Knot. “There is a significant barrier of entry to distributing materials through OB/GYN offices. The Bump’s already established relationship with this trusted resource lends credibility to the brand and a unique ability to connect with this consumer at their earliest stage of pregnancy.”
“We are thrilled to become a member of such an innovative media company as The Knot,” said Kara Forney founder and CEO of The Bump Media Inc. “As the go-to local guide for expectant and new moms, The Bump fits perfectly into The Knot’s suite of lifestage brands. With an incredibly deep relationship with young couples, The Knot partnership enables The Bump to reach even more expectant and new moms through the thousands of members of The Nest and TheNestBaby.com.”
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