|Mapping the Road to Riches |
By Jay Palmer
Word Count: 555 | Companies Featured in This Article:
Garmin, TomTom, Navteq , Nokia, Sony
I'LL ADMIT IT: I'M OLD ENOUGH TO RECALL that the very first satellite-based personal navigation devices told you your location using only latitude and longitude. That may have helped seasoned mariners, but not those of us trying to find the best route to the mall. Luckily, today's navigation devices come loaded with detailed maps. Some even show you where you are via Google Earth-type satellite photos.
All of which explains why the two biggest makers of the devices, Kansas-based Garmin (ticker: GRMN, market value $22 billion) and its Dutch rival TomTom (TOM2, market value $6.05 billion), are facing off in ...