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Handmark and Garmin Work Together to Enhance the Mobile Customer Experience Handmark to Distribute Garmin Mobile Through Its Established Global Distribution Channels
KANSAS CITY, Mo.--(BUSINESS WIRE)--Handmark®, a global leader in the development and distribution of mobile media, and Garmin International Inc., a unit of Garmin Ltd., today announced a strategic distribution agreement under which Handmark will distribute Garmin Mobile™ for BlackBerry GPS-enabled devices. Garmin Mobile is a subscription-based, feature-rich application that delivers maps, directions and turn-by-turn navigation on mobile phones.
Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals as well as both Handmark and operator-branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufactures. Garmin Mobile will receive prominent placement within Handmark distribution channels.
Garmin Mobile includes highly detailed street maps of the United States, Canada and Puerto Rico. The database features nearly six million points of interest, including hotels, restaurants, gas stations, ATMs and attractions. Map data is provided by NAVTEQ™ – a world leader in premium-quality mapping. Garmin Mobile maps are server-based and give consumers the most recent mapping available.
”Being able to reach your destination quickly and efficiently is a priority for mobile professionals,” said Charles Morse, Garmin’s director of mobile and PND marketing. “Garmin Mobile brings an array of features to BlackBerry devices and makes asking for directions a thing of the past.”