If we can't start a new uptrend here, then I think we will see $16.
That may be a good target.
The following announcement made in early 1999 would have been good for a 20% one-day pop:
The Knot, Inc. is Proud to Announce the Arrival of TheNestBaby.com
Tuesday June 12, 2:03 pm ET
Leading Lifestage Media Company Launches Web Hub to Coach First-Time Parents Through Pregnancy & Parenthood
NEW YORK, June 12 /PRNewswire-FirstCall/ -- Before their third anniversary, 60% of TheKnot.com's annual 1+ million newlyweds will be pregnant. In response to the growing demand for pregnancy advice and resources, The Knot Inc. (Nasdaq: KNOT - News) a leading lifestage media and services company, has given birth to a new hip and helpful hub for first-time parents: TheNestBaby.com.)
Designed using the one-stop web resource model that made TheKnot.com the Internet's most popular online wedding planning destination, TheNestBaby.com has been crafted to guide the information-hungry parents of the 4+ million babies born in the U.S. each year through the uncharted territory of pregnancy and parenthood by bringing modern advice, an active community, and detailed local content together in a single website.
Harnessing the power of social networking, TheNestBaby.com connects parents to their peers and personalized advice -- using an unparalleled combination of user-generated content and up-to-date community features including baby blogs, local reviews, lists, profiles, photo galleries, and topic-based message boards. This highly interactive community gives moms to-be 24-hour access to the equivalent of thousands of phone calls to friends (many of whom have already connected through the online communities on TheKnot.com and TheNest.com).
Like TheKnot.com, TheNestBaby.com also provides pregnant moms and new parents with essential information such as stage-by-stage advice, expert Q&As, interactive tools, product reviews, checklists, as well as local events listings and resource reviews powered by Lilaguide.com, the Web's largest searchable database of real-parent feedback on local baby doctors, stores, and services.
"For years the brides who planned their weddings on TheKnot.com have been begging us to create 'The Knot for new moms,'" explains Carley Roney, The Knot Cofounder & Editor in Chief. "TheNestBaby.com combines our tell-it-like-it-is approach to advice with super-addictive social networking features and deep local content -- in a single destination."
TheNestBaby.com comes click-ready with these key features:
-- TRYING TO CONCIEVE COMMUNITY
Building upon the already burgeoning pre-pregnancy conversations on TheNest.com (The Knot Inc.'s online resource for recently married couples), TheNestBaby.com begins its relationship with users even before the positive pregnancy test. The site has niche communities and editorial areas devoted to infertility, adoption, twins, and more.
-- 30,000+ BEST-RANKED LOCAL BABY SERVICES Powered by Lilaguide.com
Access to candid reviews and contact information for the best ranked family-friendly eateries, baby gear retailers, nurses, nannies, pediatricians, music and gym classes, mommy networks, and more, broken down by zip code in thousands of neighborhoods in 30 U.S. cities, from Brooklyn to Newport Beach.
-- TRIMESTER-BY-TRIMESTER SUPPORT
From morning sickness to labor pains and sleepless nights with an infant, users can check in-by trimester and baby stage-with other soon-to-be moms and new parents for support in numbers (at any time, day or night).
-- "BABY BOOK" BLOGS & PHOTO GALLERIES
Create a family homepage at TheNestBaby.com, where you can post pics of your growing belly, nursery, and newborn, alongside personal blog entries, message board posts, and favorite articles on TheNestBaby.com.
-- REAL Q&A FROM EXPERTS WITH REAL EXPERIENCE
Get answers to hundreds of essential (or embarrassing) questions on fertility, pregnancy, or baby care from other real moms and our panel of pros (ob-gyns, midwives, fertility specialists, lactation consultants, therapists, and pediatricians) who are all parents too.
-- OVULATION TOOLS, KICK LOGS & PARENTING CHECKLISTS
Play with a myriad of interactive tools designed to help you have fun while you prepare for baby's arrival, from when to get pregnant to what to pack in your baby bag. Plus, find out if the addicting Chinese gender chart really works!
-- THE WEB'S BIGGEST BABY NAME BLOG
Nicolas or Nathaniel? Amanda or Addison? Check out TheNestBaby Editor's blog on the best baby namers on the Web, and stop by the baby naming board to poll thousands of other moms on your potential nomers.
-- THE NEST BABY SHOP
Shop for hundreds of personalized baby gifts, nursery essentials and an array of adorable, creative products for parents and their bundles of joy: from sentimental presents to unique favors for a stylish baby shower.
The Nest Baby can be found at TheNestBaby.com.
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