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Technology Stocks : Google - Moderated - Information and discussion Thread
GOOG 1,335+1.8%Nov 15 4:00 PM EST

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To: Lizzie Tudor who wrote (328)6/12/2007 12:15:37 AM
From: Lizzie Tudor  Read Replies (1) of 348
 
youtube DRM in test now, apparently (ahead of schedule)
hollywoodreporter.com


The so-called video fingerprinting tools, which identify unique attributes in the video clips, will be available for testing in about a month, a YouTube executive said.

"The technology was built with the Disney's and Time Warner's in mind," Chris Maxcy, YouTube partner development director, said, adding that, since early this year, Google has been testing audio-fingerprinting tools with record labels.

These tools will be used to identify copyrighted material, after which media companies can decide if they would like to remove the material or keep it up, as part of a revenue-sharing deal with YouTube, which can sell advertising alongside it.
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