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Technology Stocks : Google - Moderated - Information and discussion Thread

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To: Lizzie Tudor who wrote (321)6/9/2007 10:48:25 AM
From: Lizzie Tudor  Read Replies (1) of 348
I haven't posted on a goog board for a while- I didn't have a GOOG thread bookmarked other than Pauls thread which is not really fundamental, I looked up the GOOG threads and there are about 20. Not sure if people still read this one.

Anyway, GOOG made some changes on June 1 which is affecting click throughs and MFA sites and arbitrage. They are trying to shut down 3rd party sites I think, those sites that used to show up in SERPs for blind queries like "shoes" that had nothing but ads on them.

From WMW:
Based on the first three days of June, I am seriously disappointed. I know it's still early in the month, and with three weak days at its beginning it will probably catch up, but unless a miracle happens, I'm still on track for a bad month.

- EPC is worst since September 2005 (!)
- CPM is slightly better than previous months, but down about 20% compared to last year
- CTR is close to record high (June 2006)
- Site targeted ads ("CPM ads") are close to zero

Let's see how it develops.

#:3358179 4:50 pm on June 4, 2007 (utc 0)

CPM is down slightly, but eCPM is up about $4.00 to a level I haven't seen since the good ol' days of the Big Daddy rollout.

Only 4 days into it, June is looking like the best month since last Fall.

#:3358269 6:13 pm on June 4, 2007 (utc 0)

I think the main indicator to monitor is your earnings per click EPC over a longer period than just few days.

Good point, that too if you have multiple sites then study only the high traffic site, since the traffic changes can affect the EPC as well, across multiple sites it is difficult to understand.

#:3358561 12:24 am on June 5, 2007 (utc 0)

My earnings have been higher than ever before. I have a very small site and last month I earned around $20(really small site lol), so far this month I've earned over $15. I'm getting about 5x more clicks each day than normal, so whatever Google changed I'm very happy about it.

#:3358996 11:32 am on June 5, 2007 (utc 0)

I don't know so far about June (I gave up checking my stats everyday a long time ago).

But for May my income doubled. Same traffic but click value doubled therefore income doubled.

Obviously I'm very happy but why has this happened but I'm cautious and thinking that it might be just a short term thing.

Any ideas or anyone else seen a big increase in the value of their clicks from 1st May onwards?

[edited by: Calculus at 11:32 am (utc) on June 5, 2007]

#:3359007 12:16 pm on June 5, 2007 (utc 0)

No but from june the first its gone up markedly!

#:3359144 2:28 pm on June 5, 2007 (utc 0)

My earnings have increased by 25-30% since the end of May. Also, pages that produced 3 cent clicks are now producing 10 cent clicks, though I don't know if I can chalk that up to the MFA shakeup.

#:3360783 4:26 am on June 7, 2007 (utc 0)

Seeing a nice increase in EPC since start of June. Back to last years levelsafter being dismal from the start of 2007.


#:3361806 5:09 am on June 8, 2007 (utc 0)

CTR, eCPM and ACP (average click price) all up 20%

Same traffic volume as May.

Means I'll get a normal check in the summer and a larger one in the fall. (usually I have a 20% dip)
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