|AT&T renames high-speed Internet service, slashes monthly price|
Monday January 16, 5:05 pm ET
AT&T Inc. announced a new name for its high-speed Digital Subscriber Line service and cut the monthly price to boost its Internet customer base.
San Antonio-based AT&T (NYSE: T - News), already the nation's largest provider of DSL with 6.5 million subscribers, is offering new residential customers the ability to order the new AT&T Yahoo! High-Speed Internet for $14.99 a month. It was formerly called SBC Yahoo! DSL. SBC Communications Inc. and Sunnyvale, Calif.-based Yahoo! (NASDAQ: YHOO - News) first launched SBC Yahoo! DSL in September 2002.
This is one of the lowest prices the company has ever offered for new customers. AT&T first introduced the service at $14.95 on June 1, 2005, when it was still SBC.
It is reintroducing the new promotional price in order to transition customers to the new AT&T brand, AT&T spokeswoman April Borlinghaus says. SBC and AT&T merged on Nov. 18, 2005, creating the nation's largest telecommunications firm.
The offer is only available to customers in AT&T's 13-state area who order through the company's Web site (www.TheNewATT.com). The price is good for six months.
AT&T is one of the world's leading providers of global networking, high-speed Internet, local- and long-distance, directory publishing and advertising services. It owns 60 percent of Cingular Wireless, the No. 1 wireless carrier in the United States.
Published January 16, 2006 by the San Antonio Business Journal