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Non-Tech : ATC - Cycle Country Accessories Corporation
ATC 22.71-0.1%Aug 16 4:00 PM EDT

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From: jmhollen6/15/2005 12:34:39 PM
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Cycle Country Focuses on Building Dealer Relationships; Road Trip Builds Value in Long Term Relationships - 6/15/2005 7:00:02 AM

MILFORD, Iowa, Jun 15, 2005 (BUSINESS WIRE) -- Cycle Country Accessories Corporation (ATC), the industry leader in the design and manufacturing of custom-fitting accessories for utility all-terrain vehicles, today announced that it has embarked on a vigorous and extensive relationship building campaign with dealers of all Cycle Country Accessories products.

One of Cycle Country's dedicated sales representatives has been visiting some of the more than 10,000 Cycle Country dealers, including those that qualify for the Elite Dealer Program, across the United States. By the end of July, six weeks on the road will equate to more than 100 visits with dealers with the goal of building relationships, which creates for more satisfied customers.

"Relationships are what drive business," said Cycle Country President and CEO, Ron Hickman. "Without our dealers, we wouldn't be as successful as we are, and we place a high value on our relationships with all of our dealers. We're not making a sales call. We're building value. We're seeing how we can be of better service to our dealers and ultimately our customers."

Mr. Hickman noted that each of the dealers visited to date have expressed gratitude for the visits, and tremendous satisfaction with all Cycle Country products. Most agreed that Cycle Country's efforts to get product to dealers in a timelier and efficient manner has made a strong difference in satisfaction with Cycle Country.

Cycle Country currently has more than 200 Elite Dealers across the country. To qualify for the Elite program, dealers must purchase 20 or more snowplows on one purchase order.

About Cycle Country Accessories Corporation

Cycle Country, with over 50%of the worldwide market in several product categories, is the industry leader in the design and manufacturing of custom-fitting accessories for virtually every brand of utility all-terrain vehicles (ATV's).

To view the company information, updates, the latest SEC filings or past news releases, go to the company's web site at www.cyclecountry.com and click on the Investor Relations heading. Please direct any financial questions Theresia Whitfield, Communications Director at Magellan Financial Media Group, LLC (317) 867-2839.

SOURCE: Cycle Country Accessories Corporation
Magellan Financial Media Group, LLC
Theresia Whitfield, 317-867-2839
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