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Non-Tech : SmarTire SMTR - Diamond in the Rough?

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From: jmhollen5/2/2005 11:55:55 AM
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ICA Security Systems to distribute SmarTire for Motorcycles in France
Leading distributor of motorcycle anti-theft systems adds SmarTire to its
product line -- 5/2/2005 9:30:30 AM


RICHMOND, BC, May 2, 2005 /PRNewswire-FirstCall via COMTEX/ -- SmarTire Systems Inc. (SMTR) today announced that ICA Security Systems is distributing its SmarTire for Motorcycles product in France. ICA Systems is the largest manufacturer and distributor of motorcycle alarms and anti-theft systems in the French market with over 1000 dealers across the country.


SmarTire for Motorcycles is an active tire pressure and temperature monitoring system that provides real-time tire information to the rider while the bike is in motion. At a push of the button, SmarTire displays each tire's pressure, temperature and pressure deviation. If the system detects a loss of air pressure or abnormally high tire temperature, a bright warning light automatically alerts the rider to the condition.

"We welcome the opportunity to distribute SmarTire's innovative tire monitoring system for motorcycles in France," says, Philippe Aubeges, Chief Executive Officer of ICA Systems. "SmarTire for Motorcycles fits very well into our overall strategy to expand into safety related products in addition to our security and anti-theft products. ICA's established dealer base can also provide the necessary installation and servicing required to support the introduction of this product into the French market."

About SmarTire Systems Inc.

SmarTire develops and markets proprietary advanced tire pressure monitoring and technology systems for the global automotive and transportation industries. The U.S. Government, through the TREAD Act, has legislated that all new passenger vehicles must be equipped with tire monitoring systems beginning with a phased implementation in 2004. SmarTire is capitalizing on the rapidly emerging OEM and aftermarket opportunities. The company's vision is to become the preeminent provider of wireless sensing and control systems for vehicles worldwide. Incorporated in 1987, SmarTire has offices in North America and Europe.

A comprehensive investment profile regarding SmarTire Systems Inc. may be found online at www.hawkassociates.com/smartire/profile.htm.

Additional information about SmarTire Systems can be found on the website www.smartire.com. An online investor kit containing SmarTire press releases, SEC filings, current price Level II quotes, interactive Java, stock charts and other useful information for investors can be found at www.hawkassociates.com and www.hawkmicrocaps.com. Investors may contact Randy Halischuk, or Judy Leclercq, SmarTire at (800) 982-2001 email: investor_relations@smartire.com or Frank Hawkins or Julie Marshall, Hawk Associates at (305) 852-2383, email: info@hawkassociates.com.

SOURCE SmarTire Systems Inc.
Randy Halischuk, 1-800-982-2001, Email: investor_relations@smartire.com; Hawk
Associates, (305) 852-2383, Email: info@hawkassociates.com
.
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