SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Pastimes : Winery

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: zonder who wrote (412)1/24/2005 10:28:22 AM
From: Thomas Mercer-Hursh  Read Replies (1) of 456
 
It seems to me that broad acceptance of screwcaps can't be far off because there has been so much movement in that direction in recent years. The Australians and New Zealanders are way ahead of us there, but a lot of their stuff is coming in with screw caps and I have no impression of them having any trouble selling it.

I think this comes back to the marketing focus. If you can produce a wine which is perceived as premium, no one is going to mind the screwcap. Get a high score from Robert Parker and you could seal the bottles with cellophane and rubberbands and still get it sold.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext