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Non-Tech : ATC - Cycle Country Accessories Corporation

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From: jmhollen11/9/2004 11:45:06 AM
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Cycle Country Embarks On New Push To Grow Weekend Warrior 11/9/2004 7:00:00 AM

MILFORD, Iowa, Nov 9, 2004 (BUSINESS WIRE) -- Cycle Country Accessories Corp. (ATC), the outright leader in developing and manufacturing several custom-fitting accessories for the all-terrain vehicle (ATV), along with their wholly owned subsidiary Weekend Warrior, is very pleased to announce that it has reached an agreement with Treadlines, Inc. to market Weekend Warrior lawn & garden products nationwide.

Our market research tells us that the manufacturers of garden tractors and utility vehicles need accessories similar to those available in the ATV industry. Weekend Warrior's products, featuring pull-behind and 3-point implements, are designed and built for garden tractors and utility vehicles.

Treadlines Inc., headquartered in Richfield, Wisconsin, is an independent marketing firm headed up by Mr. Mark Shultz and Mr. Bob Greenfield. The company has extensive experience in marketing products to manufacturers in the lawn and garden and utility vehicle industries. Additionally, Treadlines has successfully marketed several products to regional and national retail outlets.

"We feel the timing is perfect, given the explosive growth in the ATV and particularly the Utility Vehicle markets," Mr. Mark Shultz, President of Treadlines commented. "Combining the outstanding Weekend Warrior product line and our key relationships established over 25 years in the outdoor power equipment industry we see tremendous opportunity in servicing regional and national retail chains," added Mr. Bob Greenfield, Treadlines Vice President.

"By joining forces with the folks at Treadlines, we are confident that our Weekend Warrior products will realize vigorous growth in sales and market share," stated Mr. Ron Hickman, Cycle Country's CEO and President. "Their expertise in the lawn and garden industry and the contacts they have developed among regional and national retail outlets makes Treadlines a natural fit to assist us in stepping up the growth of our Weekend Warrior accessories and products."

About Cycle Country Accessories Corp.

Cycle Country, with over 50% of the worldwide market in several product categories, is the industry leader in the design and manufacturing of custom-fitting accessories for virtually every brand of utility all-terrain vehicles (ATV's).

To view company information, updates, the latest SEC filings or past news releases, go to the company's website at cyclecountry.com and click on the Investor Relations heading. Please direct any financial questions to Todd Doom at Magellan Financial Media Group, LLC. (317) 867-2839. To view the products of our wholly-owned Weekend Warrior subsidiary go to weekend-warrior.com.

SOURCE: Cycle Country Accessories Corp.
Magellan Financial Media Group, LLC
Todd Doom, 317-867-2839

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