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Strategies & Market Trends : Castpro - Fraud In The Making?

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To: jjs64 who started this subject5/18/2004 6:06:40 PM
From: StockDung  Read Replies (1) of 24
For Release: May 18, 2004

FTC Challenges Claims That the “Balance Bracelet” Relieves Pain

The Federal Trade Commission has charged California-based marketers of the “Balance Bracelet,” a purported pain relief product, with making false and unsubstantiated claims. In its complaint filed in federal district court in Los Angeles, California, the FTC alleges that Media Maverick, Inc., operating out of San Luis Obispo, California, and its officers Mark Jones and Charles Cody, violated the FTC Act by deceptively claiming that the Balance Bracelet is a fast-acting, effective treatment for many types of pain. According to the FTC, clinical testing has found that ionized bracelets, such as the Balance Bracelet, are no more effective at relieving muscular and joint pain than placebo (non-ionized) bracelets. The FTC is seeking permanent injunctive relief, including redress to consumers who purchased the Balance Bracelet.

The Balance Bracelet is a C-shaped metal bracelet that is allegedly “electro-polarized” by an undisclosed process. The defendants promoted the bracelet through nationally disseminated 30-minute infomercials and on the Internet at Their advertise-ments allegedly claimed that the Balance Bracelet relieves arthritis pain, joint pain, back pain, and injury-related pain, among other things. The defendants’ advertisements also allegedly claimed that pain is caused by excess static electricity in the body, which purportedly comes from an imbalance of positive and negative energy, and that the Balance Bracelet returns the body to its “natural ionic balance.” The Balance Bracelet sells for $79.90, plus shipping and handling.

In May 2003, the FTC charged the marketers of a similar product, the Q-Ray Ionized Bracelet, with making false and unsubstantiated pain-relief claims as well as failing to honor their advertised money-back guarantee. The defendants in the Q-Ray case entered into a stipulated preliminary injunction halting the pain-relief claims for the product. That case currently is pending in the U.S. District Court for the Northern District of Illinois.

The Commission vote to authorize the staff to file the complaint was 5-0. The complaint was filed in the U.S. District Court for the Central District of California on May 13, 2004.

NOTE: The Commission files a complaint when it has “reason to believe” that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. The complaint is not a finding or ruling that the defendant has actually violated the law. The case will be decided by the court.

Copies of the complaint are available from the FTC’s Web site at and also from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint in English or Spanish (bilingual counselors are available to take complaints), or to get free information on any of 150 consumer topics, call toll-free, 1-877-FTC-HELP (1-877-382-4357), or use the complaint form at The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.


Brenda Mack
Office of Public Affairs


Heather Hippsley or Serena Viswanathan
Bureau of Consumer Protection
202-326-3285 or 202-326-3244

(FTC File No. 032-3184)
(Civil Action No. 04-3395-SVW(CWx))

Related Documents:

Media Maverick, Inc., d/b/a Maverick Marketing Group, d/b/a Maverick Media, d/b/a Balance Bracelet USA, Mark Jones, and Charles Cody, defendants. v. FTC (United States District Court, Central District of California Western Division), File No.: 032-3184, Civil Action No. 04-3395-SVW(CWx)

Consumer Information:

Operation Cure-All

Privacy Policy | About FTC | Commissioners | File a Complaint | HSR | FOIA | IG Office | En Español

By: Markyj
Reply To: None Monday, 19 Nov 2001 at 5:49 PM EST
Post # of 2412

I am Mark Jones and I would be more than happy to provide any person information about why I resigned as the President and director of Prime Time Media Solutions and Thaon Communications including documents and e mails. I have absolutely nothing to hide.

I've read many of the posts on here with great amusement. I think the best ones are the ones that attack my character and paint a picture of me as someone who can't find a job?

Anyone who knows me knows that I haven't worked for anyone but myself since I was 29 years old. As for my relationships within the industry, which by the way is the advertising industry, not television (it's always good to know the business your company is in prior to bad mouthing someone Mr. 1sportz)they could not be better, thanks for asking.

If I see another post on this board bad mouthing myself, or any former employees of Prime Time (all of them but 3 quit their jobs when I left) then I will start scanning and posting things on this board that you probably would not like to see. You know exactly what I am talking about.

I have settled my differences out of court with Prime Time and have agreed to pay them a monthly royalty while I work in the industry, which I thought was fair. I did not have the time nor did I want to waste the money litigating something for over a year. I may be contacted via e mail at

Thaon Communications Subsidiary - Prime Time Media Solutions - Signs Major Contracts With Mandalay Sports Direct and Mantra Films

LOS ANGELES, Jan. 17 - Thaon Communications, Inc. (OTC Bulletin Board: THAO) announced today that its wholly owned subsidiary, "Prime Time Sports TV," has changed its name to "Prime Time Media Solutions" to reflect a more diverse company vision that includes providing services in addition to sports oriented media and products.

The first major contract's signed under the new "Prime Time Media Solutions" banner are with Mandalay Sports Direct and Mantra Films. As the agency of record, Prime Time will be working on numerous projects for these clients, including video compilations for "Blind Date," "Playboy's Greatest Parties," as well as various other projects. Prime Time is also in the process of rolling out the "Party Life" project for Mantra Films, which is expected to produce in excess of $400,000 in weekly revenues.

Additionally, Prime Time Media announced the successful launch of a series of new multiple campaigns for Sony Direct Music. The projects include campaigns for Bob Dylan, Billy Gilman, and The Baha Men. Prime Time is also in the process of rolling out separate campaigns for 2001 Grammy Award nominees Gloria Estefan and Barbara Streisand.

Mark Jones, President of Prime Time stated, "The merger with Thaon Communications and the subsequent name change are the final steps in what has been an 18 month internal preparation to serve a more diverse set of clients and offer an expanding compliment of media placement services. The contracts with Sony Direct Music, Mandalay Sports Direct and Mantra Films represent significant strides toward providing the company with immediate and sustainable growth."

Adam Anthony, CEO of Thaon Communications stated, "This expansion of business direction for Prime Time is exciting and contributes to the development of Thaon's broad strategic plan."

Thaon Communications' subsidiaries, and Prime Time Sports TV, are industry leaders in providing global communication and marketing services. They are capable of reaching a worldwide audience economically and effectively through television and the Internet.

Thaon Communications Inc. provides live and on demand webcasts of entertainment events, sporting events, and corporate communications to clients, customers, and shareholders by utilizing CastPro's unique digital wireless mobile production units and their state of the art production facility in Los Angeles. Additionally, they provide worldwide television media placement, branding and positioning consultation, direct marketing development and management, long form and short form television production consultation, as well as order processing and fulfillment services.

SOURCE Thaon Communications Inc.


For the quarterly period ended: September 30, 2001
On July 2, 2001, Mark Jones, President of Prime Time Media Solutions (PTMS), a wholly owned subsidiary of the Company, and a Director of the Company and Chuck Cody, Vice President of PTMS, resigned their positions with PTMS. PTMS filed suit against Messrs. Jones and Cody, alleging that they were in breach of their employment agreements with PTMS and had breached fiduciary duties to PTMS. On July 10, 2001 PTMS was granted a Temporary Restraining Order that forbids Jones, Cody and their new entity, Media Maverick, Inc. from soliciting PTMS clients and/or employees or competing with PTMS in any way. The litigation was settled out of court on November 5, 2001 whereby all documents relating to the settlement of litigation between PTMS and Media Maverick, Inc., Mark Jones and Chuck Cody were signed and delivered. Under the terms of the settlement, all claims between the parties are released, the litigation will be dismissed, and the former officers will be allowed to be active in the direct response television industry. In exchange, the former President and Vice President surrendered 100% of the Thaon preferred stock received by them in connection with Thaon's acquisition of PTMS on December 29th, 2000. In addition, the former President and Vice President have agreed to pay $450,000 to Prime Time Media Solutions subject to certain conditions being met, and have executed a promissory note in that amount.
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