|Datalink Launches New Marketing Initiative|
``Information Means the World'' is the Campaign Theme
MINNEAPOLIS--(BUSINESS WIRE)--Oct. 20, 2000-- Datalink Corporation (NASDAQ:DTLK - news), an independent storage system architect headquartered in Minneapolis, Minnesota, announced today that the Company is launching its most significant marketing initiative to date, aimed at capturing a larger share of the growing data storage market. Datalink's new branding campaign includes business and industry-trade print advertising, Web development, collateral materials, event marketing and public relations. Datalink is also unveiling a new logo as part of the marketing campaign.
``Datalink's marketing initiative communicates an important message to clients - that their information is in the hands of the people most passionate about it and who have the distinct ability to transform it into power,'' stated Greg Meland, Datalink president and CEO. ``Our reputation for excellence and service leadership in designing, building, and supporting information storage architectures has been earned by one of the best teams in the industry - the Datalink team. Our marketing campaign enables us to build upon this success, increase market awareness, and ultimately, capitalize on growing market opportunities.''
``The role of data is changing dramatically,'' commented Meland. ``Companies used to look at data from a tactical standpoint, and now it's much more strategic as companies both warehouse and mine their data stores. Our new theme line, `Information Means the World®', is indicative of the power of managed data.
According to computer-industry research firm estimates, the storage industry is growing at a double-digit rate and will continue that pace for the next few years as today's organizations need storage to handle growing data requirements. ``Datalink is well-positioned to take advantage of the growing demand for storage-area networks as well as network-attached storage. We have great customers and a tremendously high customer satisfaction rate, coupled with an enviable engineer-to-sales ratio. This initiative will help extend our message further into the marketplace,'' he said.
Since January 2000, Datalink has added five new offices as part of its overall sales and marketing efforts. The new offices are located in San Diego; Pittsburgh; Austin, Texas; Raleigh, N. C.; and Portland, Ore. Datalink's customers include 3M Corporation, Anheuser-Busch Companies, Inc., BellSouth.net Inc., Brocade Communications, Inc., Comdisco, Inc., Kemper Insurance, and Sportsline.com. In May 2000, Datalink was named to Business Week's list of 100 Hot Growth Companies.