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Technology Stocks : NewsEdge (NEWZ = INDV + DTOP)
NEWZ 26.700.0%May 17 12:00 AM EDT

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To: Ms. Baby Boomer who wrote (2347)9/12/2000 4:41:35 PM
From: Ms. Baby Boomer   of 2365
NEWZ Continues eTopics Success

BURLINGTON, Mass., Sep 11, 2000 (BUSINESS WIRE) --

Leader in eContent Syndication Announces,, and MedPool as Examples of eContent Syndication Building Traffic, Retention and Facilitating eCommerce

NewsEdge Corporation (NASDAQ: NEWZ chart, msgs), a leading syndicator of eContent and global news services, today announced several new eTopics customers as examples of the value of content syndication. Joining a growing and diverse list of companies,,, and MedPool are using NewsEdge's eTopics to attract specialized audiences, foster high frequency site visits, improve site habituation and cultivate eCommerce.

"News is a key component of's financial portal," said H.L. Van Arnem, CEO of "NewsEdge provides us with up-to-date news stories we've incorporated into our affiliate program. Content delivery is integral to our customers and NewsEdge makes it easy to provide that."

"Businesses are recognizing the need for content to help increase site visits, raise retention and stickiness while ultimately providing visitors and customers with an all-inclusive service," said Cliff Pollan, NewsEdge's CEO. "eTopics create Web site action such as return visitors to eCommunities, more eCommerce transactions and customer interaction on corporate sites."

" caters to consumers and to medical professionals. It is important that we be able to provide timely medical news and regulatory information. NewsEdge's eTopics categories are narrow enough to appeal to almost any niche market within the health services environment," said Mark Ressa, vice president of corporate development and CTO of "Since incorporating NewsEdge content into our site, traffic has tripled and visitor retention rates and the number of page views per visitor doubled."

" provides an online source of HR goods and services, supported by information and tools to help businesses identify and select HR solutions appropriate for their needs," said John Bremen, president and CEO of "NewsEdge's eTopics is a useful tool to provide our users with superior HR news to make them more informed professionals, while also helping increase traffic and user retention."

"The main reason MedPool chose NewsEdge was for its categorization," said Roberto Irrabarren, vice president of technology for MedPool. "By choosing NewsEdge, we didn't have to employ an editorial staff to sift through news daily, rather we just rely on NewsEdge's expertise to separate the top headlines of the day which we use on our home page."

In conjunction with these new customer wins NewsEdge also announced a new product, ReachOut Mail. (Editor's Note:Please see appropriate press release on Business Wire.)

NewsEdge's eTopics delivers customized, industry specific eContent to corporate Websites, extranets, eCommunities and eCommerce exchanges. With 1,450 customers, NewsEdge is an established brand recognized for its technological and editorial innovation. Drawing from more than 1,600 sources, NewsEdge offers highly targeted eContent on more than 1,500 business topics and more than 30,000 companies. Delivering between 50,000-80,000 stories daily, NewsEdge is the clear quality and quantity leader in eContent.

About was a pioneer in the streaming real-time quote market. As such, the company was the first to offer the service to users on its full service personal finance super-site and now functions as an application service provider (ASP) licensing its streaming real-time products to other web-based businesses. The streaming products have unparalleled usage patterns: as high as 240 minutes per user session. offers original content, the best financial information and tools allowing investors to make smarter investment decisions and has strategic marketing agreements with TD Waterhouse (NYSE: TWE chart, msgs), InsWeb (NASDAQ: INSW chart, msgs), DirectAdvice, Creditland,, and The site has been written up in, Money Magazine, The Wall Street Journal Interactive, The Christian Science Monitor, The New Yorker, Online Investor magazine, Information Week, Barrons, Media Week, Ad Age, PC World and PC Week. Headquartered in New York City, is privately held. For more information visit


With headquarters in Newport Beach, California, is a uniquely positioned health information Internet company that offers a one-stop access point for consumers and professionals who want to explore a broad array of health topics. Consumers may access a global library of health-care information while searching for products and services. The site offers complete, state-of-the-art continuing medical education for professionals. In April 2000, the Company launched Version 3.5 of its Web site software. A broad variety of health-related information is available to users at no charge, with content provided at a minimal cost to the Company through alliances with third parties. Components of the site include; B2B e-commerce; B2C e-commerce; Affiliate Revenue; Advertising/Sponsorship and Strategic Partnerships. For more information visit

About MedPool

medpool is a healthcare company that is using the Internet to create a unique pooling and interactive contract negotiations tool between buyers and sellers of medical equipment, supplies and services. As a market maker, medpool has filed several patents on its business model. Based in Redwood City, Calif., medpool is backed by three leading venture capital firms in healthcare and technology: Institutional Venture Partners, Mayfield Fund, and Domain Associates. medpool can be reached through its Web site at The corporate office is located at 1600 Bridge Parkway, Redwood City, CA, 94065. Tel: 650-232-5000 Fax: 650-232-5100.

About NewsEdge Corporation

NewsEdge Corporation (Nasdaq: NEWZ chart, msgs) is a leader in business-oriented eContent syndication for Web sites and corporate Intranets. NewsEdge eContent attracts specialized audiences, fosters high-frequency usage, promotes Web site "stickiness" and ultimately cultivates eCommerce. NewsEdge serves more than 1,700 sites and companies with highly targeted eContent solutions including eTopics(TM), iTopics(TM), NewsEdge Insight(TM), NewsEdge Live(TM), and NewsEdge Review(TM). The NewsEdge Refinery(TM) combines a patented combination of sophisticated technology and human editorial review to deliver highly targeted eContent on more than 1,500 business topics from more than 1,600 sources. NewsEdge is headquartered in Burlington, Massachusetts, with offices and distributors throughout North America, South America, Europe, Japan and the Middle East. For more information about NewsEdge Corporation, please visit

(c)NewsEdge Corporation, 2000, all rights reserved. NewsEdge is a registered trademark of NewsEdge Corporation. All other product or service marks mentioned herein are those of NewsEdge or their respective owners.

Certain of the above statements on the Company's future revenue and financial performance are forward-looking statements that involve risks and uncertainties. Actual results could differ materially as a result of a variety of factors including, risks associated with acquisitions, the timely development and acceptance of new products, competitive developments, the success of relationships with third parties, and other risk factors described from time to time in the Company's SEC reports.

David Scott
(781) 229-3000
Schwartz Communications
Alicia Allen/Adam Zand
(781) 684-0770

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