NEWZ & thehealthchannel.com form strategic alliance>
thehealthchannel.com Announces Strategic Alliance With NewsEdge and Proposes New Content Strategy
NEWPORT BEACH, Calif., Jun 28, 2000 (BUSINESS WIRE) -- thehealthchannel.com (OTC "Pink Sheets": THCL chart, msgs), Wednesday announced that it has established a strategic alliance with NewsEdge Corp. (Nasdaq: NEWZ chart, msgs), a leading provider of eContent solutions for business-oriented Web sites.
eTopics(TM), the customized news service from NewsEdge, aggregates and delivers current, editorially tailored business content to corporate intranets, Web portals, extranets and e-commerce exchanges. It provides content from more than 400 worldwide information sources, including The Associated Press, American Health Consultants, and InfoWorld. eTopics customers select topics from NewsEdge's editorial library of 1,500 business oriented topics.
Each topic is then incorporated into the customer site, providing users with the headlines for the day's top stories in the form of concise news briefs, along with their corresponding full-text articles. Currently there are 250 eTopics pertaining to the eHealth arena.
"We conducted in-depth research on numerous top content aggregators before selecting to partner with NewsEdge," said Mark Ressa, chief technology officer and vice president of corporate development of thehealthchannel.com. "NewsEdge allows us to deliver finely-tuned content that is tailored for our unique audience. Integrating eTopics into our mix of content, which initially will also include Integrativ Medicine, the premier information provider in the emerging field of integrative medicine, and articles exclusive to thehealthchannel.com, enhances our position as a provider of online eHealth information."
"We are pleased to partner with thehealthchannel.com to provide relevant, timely health-related content that is suitable for the specific interests of the site's audience," said Cliff Pollan, chief executive officer and president of NewsEdge. "We look forward to leveraging our unique technology and editorial innovations to allow its audience to stay informed about health issues in the news."
"As a company that focuses on helping to make the Internet a valuable resource to our members, our partnership with NewsEdge brings another great area of content to thehealthchannel.com," said Donald Shea, CEO of thehealthchannel.com. "This additional content that thehealthchannel.com is now able to offer its users will increase its value within the highly recognized healthcare environment."
A New Strategy For A New Business Environment
Recent shifts in the market have challenged Web companies that deliver economical information and content to the community as a part of their business model. "It is no longer feasible to employ large editorial, administrative and technical staffs to maintain information and community Web sites," said Ressa. "On the other hand, strong retention rates are only maintained when the content is highly relevant to the user. The divergent forces of controlling operating expenses, while making the user experience more personal, are not reconciled with technology alone. It requires a fresh, innovative and intelligent approach."
NewsEdge Corp. (Nasdaq: NEWZ chart, msgs) is a leading provider of eContent solutions for business-oriented Web sites. Differentiating NewsEdge is its core competency in refining and personalizing content via the company's editorial team of industry specialists. NewsEdge serves approximately 1700 clients, comprising intranets, extranets and eBusiness initiatives, with award-winning news and information solutions including iTopics, eTopic(TM), NewsEdge Insight(TM), NewsEdge Live(TM), and NewsEdge Review(TM) topics.
NewsEdge has headquarters in Burlington, Mass., with sales offices and distributors throughout North America, South America, Europe, Japan and the Middle East. For more information about NewsEdge Corp., visit the company's Web site at www.newsedge.com.
With headquarters at 5000 Birch Street, Suite 4000, Newport Beach Calif., thehealthchannel.com, a Delaware corporation, is a Total Health Care Web site offering quality content and interactive health care management products for both the consumer and professional markets. thehealthchannel.com is also opportunistically creating proprietary B2B goods and services including Internet enabling traditional off-line healthcare businesses while offering a comprehensive health information Internet portal that offers a one-step access point for consumers and professionals who want to explore a broad array of health topics.
Safe Harbor Statement
Included in this news release are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct.
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Contact:
thehealthchannel.com, Newport Beach
Thomas P. Lonergan, 888/663-8003
investorrelations@hotmail.com
or
Market Pathways
Shannon T. Squyres, 949/955-1860
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