ICICI launches Indiahomeseek.com|
ICICI has developed, what it calls the most comprehensive Indian housing website indiahomeseek.com . Aimed at being the "one stop site for real estate", this site provides the user, facility of property search, advisory and information services. It provides a platform for the buyers and sellers of property to come together along with service providers like brokers, architects, movers. This site would also track the pulse of the market with the price trends and property reviews.
A buyer can visit the site and identify a property, can get a pre approval, housing finance, download standard forms, get answer on queries on legal matters, tax, stamp duty etc from empanelled experts. A seller can visit the site and register his site for sale/lease. Currently there are about 4000 properties listed on this site covering the 4 cities of Mumbai, Delhi, Poona and Bangalore. Plans on the anvil include, Hyderabad, Chennai and Calcutta soon with the target to cover 20 cities in the next six months.
According to Atul Jog, business head, Web is a business channel at ICICI, not merely a marketing or advertising channel. On those lines, the management at indiahomeseek.com has identified 7 to 8 revenue streams. In about three months, Indiahomeseek will become a separate company. The firm also proposes to charge fees for registration for sellers, though property searchers can access it for free. Besides this, advertising on the website is the other option, said Jog.
Source: India Infoline Delhi Bureau