Winston, I wonder if hiring a bunch of "corporate execs" as Mossimo has done will help? We do know what it does for the bottom line so far... Peter Lynch tells us to beware of the co. that expands into fields beyond their expertise. He also reminds us to not be impressed with the co. that is in trouble, spending a bunch of money on a glossy expensive annual report. If Mossimo is so sure of this move into high fashion why doesn't he buy back some of his stock at these bargain prices?|
I agree with you on his suits! The ones I have seen are fine for the "heroin" look, but who wants to be a drug dealer? The models he uses aren't going to sell any suits to businessmen either. The unfortunate part is we will probably see these on the racks at Marshall's and Ross Dress for Less before to long.
We can hope for sanity to return before the co. goes under, but I fear this is not going to be "quick turnaround". geoff