Football Network Retains Golf Channel Media Advisors
LOS ANGELES--(BUSINESS WIRE)--Jan. 24, 2000--TFN, The Football Network, Inc., (OTC BB: TFNK), announced today that it has retained the services of Newberger, Greenberg and Associates (NG&A), a leading media advisory firm based in Westlake Village, California, to provide TFN with specialized industry expertise, detailed in depth strategic and operating plans and direct assistance with capital formation. NG&A will be guiding TFN through their proprietary cable/satellite network planning process, which is designed to create a sturdy economic foundation for the Company based upon understanding and meeting audience interests, securing attractive content and benefiting from what is attainable in the multi-media distribution arena.
NG&A is a unique advisory firm that works exclusively with both traditional and "new" media companies. The firm played key roles in the development, finance, launch and operation of numerous successful media enterprises over the last dozen years, including USSB, the premium service provider on the DirecTV platform, as well as with such programming services as The Golf Channel, The Sci-Fi Channel (prior to its sale to USA Networks) and ZDTV. Announced pre-launch programming clients besides The Football Network include WeatherPlus and English-language Latino channel SiTV. The firm is also advising several content and infrastructure "dot-com" start-ups through their pre-IPO development process.
NG&A Principal Rick Newberger voiced his thoughts on TFN entering the NG&A development process saying, "In today's ever-more fragmented world of hundreds of channels and millions of Websites, we look for strong concepts that have the ability to capture the imagination and attention of large segments of the population, and for strong entrepreneurs who possess the abilities and charisma necessary to make it happen. The Football Network exceeds our criteria in both these dimensions."
Jantonio Turner, President of The Football Network, stated "NG&A is the industry leader, they have a proven and undeniable track record being the only firm of their type to have participated in the launch of several current cable TV networks. Their insight into the industry and guidance based on years of experience is invaluable. They add significant value as a critical part of TFN's evolution."
TFN, The Football Network is an integrated multimedia company actively engaged in connecting people to the sport of football via any and all means; including (today) the Internet and radio and (in the not-so-distant future) through cable, satellite and broadband. For more information, visit the TFN Website at footballnetwork.com .
Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, the Company's actual results could differ materially from expected results.
--------------------------------------------------------------------------------
Contact:
The Football Network, Los Angeles
Tawny White, 323/898-8388
TawnywithTFN@aol.com
Fax: 323/898-8367 |
