Hoover's has HPOL scheduled for next week:|
Red Herring has the deal listed at "Hot":
As for what it does in the after market, tough call. I have not heard a lot of buzz and it is not a pure Internet play, though they have spent a lot of money to reinvent themselves. Could be a sleeper.
From the Risk Factor section of the S-1:
The success of our business will depend on our ability to develop and market Internet-based products and services that achieve broad market acceptance by our current and potential clients. These clients must accept the Internet as an attractive and sustainable substitute medium for traditional methodologies of conducting market research to which they are accustomed, such as direct mail, telephone-based surveys, mall intercepts, focus groups and in-person interviews. Since the beginning of fiscal 1998, we have expended $17.6 million and significant management resources in the development and growth of our Internet-based market research and polling business. We have experienced resistance from some of our clients regarding our Internet-based market research and polling methodologies. These clients expressed concern that Internet users do not yet accurately reflect the overall population, and any resulting information will be inherently biased towards the views, experiences and attitudes of an unrepresentative group. If our current and potential clients do not accept our Internet-based methodologies as reliable and unbiased, our revenues may not meet expectations or may decline, and our business would likely suffer.