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Subject: Press Release for BAT 12-3-99 Date: Fri, 3 Dec 1999 20:29:57 -0800 From: Bill Wason <billwason@earthlink.net> Organization: BAT International To: billwason@earthlink.net
This Press Release is going to be released Monday December 6, 1999 on Business Wire:
BAT's Subsidiary Electrobike Featured on "The Donny & Marie Show"
Chula Vista, Calif.: BAT International's (BAAT:OTC) (www.baat.com) subsidiary, Electrobike (www.electrobike.com) received confirmation today that the Year 2000 Electrobike will be prominently featured as part of a holiday gift giving segment on "The Donny & Marie Show". "The Donny & Marie Show" is an hour long daytime variety featuring the famous duet Donny and Marie Osmond as hosts. The show is aired nationally on the Fox Television Network and reaches approximately 3-4 million viewers. The show will air on Thursday, December 9. The scheduled air-time in Los Angeles, California is 1:00 p.m. Interested viewers should check local listings for the viewing time in their local area.
What led to the opportunity to have an Electrobike featured on the show was Marie Osmond having received an Electrobike as a recent birthday gift. Soon after Marie received her Electrobike, Donny Osmond obtained one as well. A telephone call to company management from a producer of "The Donny & Marie Show" confirmed that the initial taping of the show included a segment where Donny demonstrated the bike on stage while Marie and two band members, who also own Electrobikes, were expressing how much fun and enjoyment they got from riding their Electrobikes.
As we enter into the holiday season, Electrobike is recording brisk sales. The national airing of "The Donny and Marie Show" on December 9th is expected to further augment sales activity during the Holiday Season. Anyone interested in viewing Electrobike's current model offerings can visit our web site at www.electrobike.com. Those wanting to see Electrobike in a retail store can visit select Roots locations in the U.S. or Canada. To obtain information about the nearest location, please contact Electrobike at (323) 227-6611.
The Electrobike airing on The Donny & Marie Show" is one aspect of a strategic product placement program that Electrobike has initiated to gain national and international prominence as an electric bicycle company. The proximity of Electrobike to major television and film studios in Hollywood and various contacts Electrobike has in the entertainment industry has resulted in a comprehensive product placement program.
Electrobike is positioning itself as a market leader through innovative products, market driven strategies, public relations activities and retail alliances. This has been coupled with a manufacturing partner, Suzhou Machinery Holding Group, Ltd., who can provide the needed production capacity to meet retail demands. Electrobike will continue to develop advanced electric bicycle technology while forging new retail marketing alliances.
BAT International is organized as a holding company with major ownership positions in a set of subsidiary companies now commercializing advanced automotive and energy technology products developed by BAT. Technologies developed over the last six years include electric vehicles, composite chassis, super-efficient or high power engines, electric bicycles and scooters, advanced batteries, lubricant additives, and electric power generation. For more information see BAT and Electrobike web sites at www.baat.com and www.electrobike.com.
This press release contains forward-looking statements that should not be used to make an investment decision. Please refer to our web site and other sources for more detailed Company information (Investor Relations, (619) 409-8977) |