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Press Release for BAT 12-3-99
Date: Fri, 3 Dec 1999 20:29:57 -0800
From: Bill Wason <firstname.lastname@example.org>
Organization: BAT International
This Press Release is going to be released Monday December 6, 1999 on Business Wire:
BAT's Subsidiary Electrobike Featured on "The Donny & Marie Show"
Chula Vista, Calif.: BAT International's (BAAT:OTC) (www.baat.com)
subsidiary, Electrobike (www.electrobike.com) received confirmation
today that the Year 2000 Electrobike will be prominently featured
as part of a holiday gift giving segment on "The Donny & Marie Show".
"The Donny & Marie Show" is an hour long daytime variety featuring
the famous duet Donny and Marie Osmond as hosts. The show is aired
nationally on the Fox Television Network and reaches approximately
3-4 million viewers. The show will air on Thursday, December 9.
The scheduled air-time in Los Angeles, California is 1:00 p.m.
Interested viewers should check local listings for the viewing
time in their local area.
What led to the opportunity to have an Electrobike featured on
the show was Marie Osmond having received an Electrobike as a
recent birthday gift. Soon after Marie received her Electrobike,
Donny Osmond obtained one as well. A telephone call to company
management from a producer of "The Donny & Marie Show" confirmed
that the initial taping of the show included a segment where
Donny demonstrated the bike on stage while Marie and two band
members, who also own Electrobikes, were expressing how much fun
and enjoyment they got from riding their Electrobikes.
As we enter into the holiday season, Electrobike is recording
brisk sales. The national airing of "The Donny and Marie Show"
on December 9th is expected to further augment sales activity
during the Holiday Season. Anyone interested in viewing
Electrobike's current model offerings can visit our web site at
www.electrobike.com. Those wanting to see Electrobike in a retail
store can visit select Roots locations in the U.S. or Canada.
To obtain information about the nearest location, please contact
Electrobike at (323) 227-6611.
The Electrobike airing on The Donny & Marie Show" is one aspect
of a strategic product placement program that Electrobike has
initiated to gain national and international prominence as an
electric bicycle company. The proximity of Electrobike to major
television and film studios in Hollywood and various contacts
Electrobike has in the entertainment industry has resulted in a
comprehensive product placement program.
Electrobike is positioning itself as a market leader through
innovative products, market driven strategies, public relations
activities and retail alliances. This has been coupled with a
manufacturing partner, Suzhou Machinery Holding Group, Ltd., who
can provide the needed production capacity to meet retail demands.
Electrobike will continue to develop advanced electric bicycle
technology while forging new retail marketing alliances.
BAT International is organized as a holding company with major
ownership positions in a set of subsidiary companies now
commercializing advanced automotive and energy technology products
developed by BAT. Technologies developed over the last six years
include electric vehicles, composite chassis, super-efficient or
high power engines, electric bicycles and scooters, advanced
batteries, lubricant additives, and electric power generation.
For more information see BAT and Electrobike web sites at
www.baat.com and www.electrobike.com.
This press release contains forward-looking statements that should
not be used to make an investment decision. Please refer to our
web site and other sources for more detailed Company information
(Investor Relations, (619) 409-8977)