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Technology Stocks : Information Management Associates - (IMAA)

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To: Evan Dimmer who wrote ()11/5/1999 10:00:00 AM
From: TFF   of 165
IMA Enhances Partner Program to Deliver Comprehensive Customer Interaction Solutions

BusinessWire, Friday, November 05, 1999 at 08:48

SHELTON, CT--(BUSINESS WIRE)--Nov. 5, 1999--

Focusing On Software Companies And System Integrators, IMA
Extends Its Internet Component Architecture (iCA) To Consolidate
Best-Of-Breed eCRM Business Applications

IMA (NASDAQ:IMAA), a leading global provider of synchronized,
multi-channel e-business solutions, today announced LeverEDGE?, its
enhanced, comprehensive alliance partnership program designed to
provide partners around the world with the strategic programs and
technical support necessary to deliver best-of-breed solutions for
customer interaction centers. The program is part of a global Business
Development initiative, which is managed by Joe LeMay. In his new role
as Vice President of Business Development, LeMay is responsible for
creating strategic relationships with technology partners to deliver
end-to-end eCRM solutions via IMA's application framework (iCA). As a
"functionality consolidator," IMA will deliver a comprehensive, fully
integrated eCRM application suite to businesses looking to implement a
customer-centric solution in their multi-channel interaction centers.
IMA's LeverEDGE program is comprised of three main categories:

- LeverEDGE SI -- for system integrators delivering customer facing
- LeverEDGE Sales -- for companies who resell IMA products; and
- LeverEDGE Alliance
- CRM - targets companies developing traditional CRM
- eCRM -- for partners developing emerging eCRM
- Development - targets development partners contributing
to the development of IMA's products.

"The fragmentation of eCRM point solutions forces companies to
implement silos of communication conduits, such as e-mail, voice, chat
and collaboration," said Al Subbloie, President and CEO of IMA. "This
leads to duplication of effort when defining business rules for
interaction processing. By consolidating best-of-breed solutions from
our business partners using our application framework, the iCA, we
deliver integrated Demand Chain Management offerings which eliminate
this problem."
"LeverEDGE partners can use our iCA framework to build or
integrate any business components which support CRM, eCRM and CTI
functions," said LeMay. "Since the iCA is an open architecture built
specifically to support these functions, solutions can be quickly
delivered to the customer."
Mr. LeMay has over 11 years of experience working in the customer
interaction field and has held management roles in Sales and
Professional Services at IMA. Prior to IMA, he worked for Andersen
Consulting for seven years.
LeverEDGE is designed to provide partners with sales and
technical support, education and product certification, market
awareness programs, marketing support and IMA collateral material. For
more information on becoming a LeverEDGE partner, call 1-800-776-0462,
visit our Web site at or request information via
e-mail at

About IMA
IMA provides world-class customer interaction software solutions
and services that enable business success in the form of lasting,
rewarding and profitable customer relationships. Gartner Group ranks
IMA as a leader in customer service and support systems and as a
visionary in sales applications. Over 400 global organizations
including Bose Corp., Humana, ICT Group, Lloyds TSB, TXU, U.S.
Cellular Corp. and Xerox depend on IMA products and services to help
grow their business through the process of acquiring and retaining
customers. IMA has headquarters in Shelton, Connecticut and offices
and representatives worldwide. Contact IMA at,
or request information via e-mail at, or by calling
NOTE: IMA and EDGE are registered trademarks of Information
Management Associates, Inc. LeverEDGE is a trademark of Information
Management Associates, Inc. All other trade names are trademarks of
their respective companies.
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