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Technology Stocks : Information Management Associates - (IMAA)

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To: Evan Dimmer who wrote ()10/29/1999 9:17:00 AM
From: TFF   of 165
IMA Announces CTEDGE-TM-, the Industry's First Object-oriented, Component-based CTI Middleware Solution

BusinessWire, Friday, October 29, 1999 at 08:47

SHELTON, Conn.--(BUSINESS WIRE)--October 29, 1999--

Java-Based CTEDGE-TM- Operates Within IMA's Revolutionary
Internet Component Architecture

IMA (NASDAQ:IMAA), a leading global provider of synchronized,
multi-channel e-business solutions, today unveiled CTEDGE-TM-, its
second in a series of planned business object components that are part
of IMA's new technology platform, the Internet Component Architecture
(iCA). CTEDGE is the industry's first true Java-based CTI platform for
managing voice channels that can be seamlessly integrated with
comprehensive multi-channel management technologies to support any
number of communication channels within the enterprise.
CTEDGE, which will be available by the end of 1999, is a
component-based product that manages all voice channels in the
enterprise. Through a consistent process, CTEDGE normalizes all demand
requests over each voice channel, allowing the enterprise to apply
flexible business rules and workflow to each request in a fully
distributed manner. CTEDGE, like IMA's recently announced
ChannelEDGE-TM-, utilizes a powerful rules engine which is supported
by the iCA. ChannelEDGE, the first product built on the new
component-based iCA, provides multi-channel synchronization across all
channels of communication for the enterprise.
"IMA has seized the technology leadership position in both the
multi-channel and CTI middleware markets with the introduction of
these two business components built on our powerful iCA architecture.
IMA offers the most robust capabilities, features the highest degree
of openness and scalability available today, and spans the largest
number of channels, all on the industry's only true Java
architecture," said Al Subbloie, President and CEO of IMA. "While
other vendors strive to merely offer the span of channels across voice
and the Web, IMA delivers these capabilities on the industry's most
powerful Object-Oriented architecture. Our offerings facilitate the
implementation of full Demand Chain Management (DCM), enable all
interactions within the enterprise, and provide a complete development
environment for the integration and development of CRM and eCRM
applications by solutions integrators or enterprises themselves."
CTEDGE provides a universal view of all voice demand requests to
the desktop in an inbox paradigm, and can be fully integrated into
IMA's call center product suite, EDGE, as well as other leading CRM
and eCRM applications. With iCA's open architecture, full blending is
easily handled, both for the agent and administrator.
CTEDGE combines IMA's new iCA architecture with its vast
experience of CTI middleware implementations worldwide. IMA's CTI
products are among the most widely installed solutions being used
today, spanning a wide range of industries. IMA's products are
installed in some of the largest high-volume call centers in the
world, and have proven their scalability and ease of integration in
multiple technology environments. By combining CTEDGE and ChannelEDGE,
IMA's CTI offerings provide complete "cradle to grave" reporting
across all communication channels in an enterprise.
Unlike most other CRM, eCRM, and CTI products on the market,
CTEDGE is based on open industry standards. The use of the iCA's
business rules makes CTEDGE extremely scalable and layered so that it
can be easily integrated with all extended third-party CRM and eCRM
components. The iCA rules engine also eliminates the problem inherent
with proprietary rules which compel enterprise or systems integrators
to integrate incompatible business rules within a multi-vendor system.
This initial release of CTEDGE supports Lucent, Aspect, Rockwell,
and NEC switches, with plans to immediately support Nortel and
Siemens. Support for Periphonics VRU's will be expanded to include
Edify, Intervoice, IBM's Direct Talk, and Lucent's Conversant voice
response units. CTEDGE also provides an open-interface Telephony
Software Developer's Kit (TSDK) to support most other switches with
minor integration efforts. CTEDGE can also be seamlessly integrated
with IBM's Callpath and Genesys Tserver products.
"Every vendor is talking about handling many channels through
applications, but very few true channel management technologies are
actually available on the market," Subbloie said. "Placing an
application behind multiple channels for agent response support does
not measure up to IMA's approach of providing middleware for full
channel access, routing, consistent normalization, and full blending
at the server and desktop levels."

About The iCA

iCA is the industry's "first and only" open object-oriented (OO)
Java-centric component software architecture specifically designed to
support CRM, eCRM and CTI application development. This true OO
component architecture offers n-tiered scalability and promotes
best-of-breed solutions through re-useable e-business components such
as a robust open-rules engine, personalization services, interactive
web development, content development, self-service, and legacy
integration. Developed over the past two years, iCA fully supports
IMA's vision of Demand Chain Management, by "DCM enabling" all
existing IMA EDGE desktop and CTI products, as well as most other
industry leading solutions in the CRM and eCRM market.

About IMA

IMA provides world-class customer interaction software solutions
and services that enable business success in the form of lasting,
rewarding and profitable customer relationships. Gartner Group ranks
IMA as a leader in customer service and support systems and as a
visionary in sales applications. Over 400 global organizations
including Bose Corp., Humana, ICT Group, Lloyds TSB, TXU, U.S.
Cellular Corp. and Xerox depend on IMA products and services to help
grow their business through the process of acquiring and retaining
customers. IMA has headquarters in Shelton, Connecticut and offices
and representatives worldwide. Contact IMA at,
or request information via e-mail at, or by calling
NOTE: IMA and EDGE are registered trademarks of Information
Management Associates, Inc. ChannelEDGE and CTEDGE are trademarks of
Information Management Associates, Inc. All other trade names are
trademarks of their respective companies.

Except for the historical information contained in this
announcement, the matters discussed in this announcement are
"forward-looking statements" (as that term is used in the Private
Securities Litigation Reform Act of 1995) that involve risks and
uncertainties detailed from time to time in the Company's filings with
the Securities and Exchange Commission (the SEC). In particular, IMA
draws the reader's attention to the "Risk Factors" stated in the
Company's Registration Statement on Form S-1 dated July 30, 1997 and
its accompanying Prospectus, the Company's Quarterly Reports on Form
10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August
14, 1998, November 14, 1998, May 17, 1999 and August 16, 1999, the
Company's Annual Report on Form 10-K dated March 30, 1998 and March
31, 1999, as well as to the Company's periodic and current reports as
they are filed with the SEC.
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