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Technology Stocks : Information Management Associates - (IMAA)

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To: Evan Dimmer who wrote ()8/31/1999 2:56:00 PM
From: TFF  Read Replies (1) of 165 Expands Web Site Now Offers Comparison Shopping for Home and Garden Products

BusinessWire, Tuesday, August 31, 1999 at 10:26

SHELTON, Conn.--(BUSINESS WIRE)--Aug. 31,,
( the most comprehensive, consumer-driven,
business-friendly marketplace on the Internet, announced today it has
expanded its product category offerings to include Home and Garden
products. The new Home and Garden category will add thousands of
products from a wide variety of merchants to the existing product
categories of consumer electronics, sporting goods, home office
equipment and musical instruments.
"We are excited about delivering on our objective to give our
customers the most complete Internet shopping experience possible:
more products, more categories, more options," says CEO
Gary Martino. He adds, "We want to remain the Internet
shopping destination where buyers get the best deals and merchants get
the most customers."
The new Home and Garden section will feature a wide array of home
and garden products including: small and major appliances, home
furniture, towels, linens and bedding, kitchen wares, carpets and
rugs, hand tools, and power tools.
With the new Home and Garden category, Martino says, "We take one
more step to ensure that is the premier Internet
shopping destination for people of all ages."
"My company sells a full range of home electronics and home
appliances," says Luke Baldwin, owner of Bill May TV and Appliance,
Inc., Richmond, Virginia. "I simply don't have the resources to
develop an e-commerce solution to attract new customers from the Web. makes e-commerce affordable to me."

How It Works offers consumers a better way to shop on the Web;
at, buyers are in control. They can easily and
efficiently submit purchase requests and have them automatically
distributed to many merchants who sell the requested product.
Merchants receive purchase requests and respond to those requests
using their account. enables consumers
to consult with merchants, solicit the best purchase terms, and
conclude the purchase at their discretion.
In addition, the system provides the tools that help both buyers
and merchants track, organize and analyze buyer requests and merchant
responses. The result is a positive and effective experience for both
buyers and merchants. Buyers can get the best deals possible and
merchants, both on- and off-line, can increase their business.

About is the most comprehensive, consumer-driven and
business-friendly marketplace on the Internet. Formed in June of 1999,
the site ( already brings more than 32,000
buying members and 4,000 vendors together for the dynamic and
negotiable sale of brand name consumer goods. was formed and then successfully spun-off as a
separate business entity by Information Management Associates, Inc.
(NASDAQ:IMAA), a leading provider of enterprise software. Current
investors include IMA, @Ventures, Inc. (the affiliated venture capital
arm of CMGI), Wand Partners, Inc., Amicus Capital, LLC, and Madrona
Investment Group, LLC. has offices in Shelton,
Connecticut and Redwood Shores, California. For more information, go
to, e-mail or call

CONTACT: PepperCom
Kenneth Juarez
Jacques Wagemaker
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