you are right, Apple seems to fit my investment criteria ver well. I have thought about investing in Apple but I havn"t decided yet. The risk to loose all your money is not neglectable, however one could double our trible the invested money in a year! Apple is loosing money in a big way. Another one or two of these horrible quarterly results and they will run out of cash. Even if they can solve their short term problems, long term survival is not assured. They have to find a way competing abainst the wintel empire. may be the internet will give them a chance. However if you relly think that Apple will survive, because you cen overlook the development in the computer business better than I can, than I would buy into Apple right now. The stock has found a stable base right now. Only very negative news will push it lower. Only the tough investors stick with Apple right now, the weak ones have already dropped out.