CSU CN: Eddie Bauer Moves To Ernex (tm) Loyalty Solution|
99/07/06 Market News Publishing Inc. No: 000034
CSI CREDIT SYSTEMS INTERNATIONAL INC ("CSU-V;CDRFF-L")
- Eddie Bauer Moves To Ernex (tm) Loyalty Solution
Installing 201 Terminals in 38 stores across Canada--Each terminal
will offer the ERNEX Real-Time Points program-
CSI Credit Systems International Inc. ("CSI") announces that they will
launch their ERNEX real-time electronic marketing program at 38 Eddie Bauer
stores across Canada this summer.
Eddie Bauer, one of Canada's premier clothing retailers has chosen CSI
to operate their loyalty program - the Eddie Bauer Rewards program. CSI
will replace the existing static point collection system that requires the
mailing of gift certificates to complete the customer reward loop. In its
place, Eddie Bauer will use CSI's ERNEX Real-Time points program. This
system will save Eddie Bauer the expense associated with direct mail as
fulfilment is done at the cash register, in real time.
Two hundred and one (201) GT-100 terminals will be installed in all 38
Eddie Bauer stores across Canada. All GT-100 terminals will support
marketing transactions to the ERNEX host and debit card transactions to the
Bank of Nova Scotia. ERNEX will track cardholder point levels and
automatically issue customer specific messages and reward certificates when
customers reach pre-assigned point levels.
"ERNEX offers Eddie Bauer a cost-effective and simple means to capture
important purchase information and to reward our Eddie Bauer Reward Club
members immediately, and at the point of sale," says Bill Michel, SVP,
Marketing at Eddie Bauer. "In addition, CSI and its ERNEX electronic
marketing programs have proven to be extremely flexible allowing us to be
able to create our program the way we want it."
"CSI has again proven that the real-time capability of ERNEX is the
right solution in the fast paced retail market." stated James Christensen,
President & CEO of CSI. "Loyalty marketing means recognizing and rewarding
your best customers immediately - not four weeks later. With ERNEX, Eddie
Bauer will now know when their best customers are standing in front of
CSI Credit Systems International Inc. is a transaction information
company specializing in business-to-customer transactions. CSI offers
retail businesses the opportunity to market products and services on a
customer specific basis through a comprehensive and fully integrated
network of customer information gathering software and hardware.
CSI Credit Systems International Inc. will shortly change its name to
ERNEX Marketing Technologies Inc.
TEL: (604) 415-1517 J. Caren Holtby, Corporate Communications
INET : www.ernexinc.com