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Revision History For: Microsoft: The Devices and Consumer Segment

25 Oct 2014 11:44 AM <--
21 Aug 2014 01:31 PM
15 Jul 2014 10:33 AM
15 Jul 2014 09:20 AM
14 Jul 2014 12:08 PM
07 May 2014 09:02 AM
07 May 2014 08:58 AM
21 Oct 2013 02:43 PM
21 Oct 2013 09:38 AM
19 Oct 2013 03:19 PM
08 Oct 2013 03:58 PM

Return to Microsoft: The Devices and Consumer Segment
Microsoft's Transition to a Devices and Consumer Services Company

On October 9 2012 in a letter to shareholders Microsoft CEO Steve Ballmer unveiled his plan to transform Microsoft from a software maker into a devices and services company. Shortly after they released Windows 8 with a familiar UI across PCs, tablets, Xbox, and phones and their own Surface tablet. On July 11, 2013 Ballmer announced a sweeping 'One Microsoft' reorganization of Microsoft around function rather than products in a long memo to employees followed by an email to employees about the restructured Senior Leadership Team. Subsequently Microsoft announced that Steve Ballmer would retire from his CEO position within 12 months and that the company's board had begun the process of looking for a new CEO.

The Nokia Devices & Services Transaction: On September 2, 2013 Microsoft Corp. and Nokia Corp. announced that the boards of directors of both companies had entered into a transaction whereby Microsoft would purchase substantially all of Nokia's Devices & Services business, license Nokia's patents, and license and use Nokia's mapping services. On April 25 2014 the sale of substantially all of its mobile wireless Devices & Services business to Microsoft was completed.

On September 26, 2013 Microsoft introduced five new reporting segments:

Satya Nadella became Microsoft’s CEO replacing Ballmer in February of 2014. In July Nadella outlined the next stage of the company’s transformation under his leadership noting that "recently, we have described ourselves as a devices and services company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy. At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."

This board will focus primarily on Microsoft's Device OS, Hardware, and related Services and is intended to supplement two existing SI Boards:

Microsoft Corp. (moderated by Don Green) Subject 53202

Windows Phone (moderated by Zax) Subject 58527

An 'always updating' Microsoft News Stream is here:

To keep up with Microsoft happenings - the good, bad, and ugly --- on a weekly basis I check in to this videocast ...

- Eric L. -