|Harris Interactive, Inc. (stock symbol: HPOL)|
From the most recent 10-K:
“Harris Interactive is an international full-service, consultative market research firm widely known for The Harris Poll (one of the world’s longest-running, independent opinion polls) and for pioneering online market research methods. Harris Interactive serves clients worldwide through its offices in the United States, Europe and Asia and through a global network of independent market research firms. The Harris Interactive Service Bureau provides other market research firms with mixed-mode data collection and panel development services as well as syndicated and tracking research consultation.
In June 2006, the market research industry analysts at Inside Research named Harris Interactive the 12th largest U.S. market research organization (down from 11th in 2005), and in August, 2006, we were named the world’s 12th largest market research firm. In September 2006, Inside Research named us the world’s fastest-growing market research firm for the third consecutive year.”
Company website: harrisinteractive.com
SEC filings: sec.gov
The company raised $93.38 million on December 7, 1999 when it sold 6,670,000 shares in a public offering at $14 per share. The shares traded as high as $24 per share that same month. When the Internet Bubble imploded, the shares subsequently traded as low as $1.65 per share during the fourth quarter of 2001.
When HPOL initially went public the company was marketed as an Internet play, even though most of its polling was done through more traditional methods. Some sample disclosures from its 10-K for the period ending December 31, 1999:
“We are the leading Internet-based market research and polling firm in the world, with what we believe to be the largest online panel of approximately 4.3 million unique cooperative respondents…We believe we are the largest full-service provider of Internet-based market research and polling services, providing such services as custom research, multi-client research, service bureau research and customer relationship services…Historically, we have provided our market research services exclusively through traditional methodologies. We believe, however, that the Internet is changing our industry. Accordingly, we have made, and will continue to make, significant expenditures in the development of our technology platform, our online panel and management and staff to lead the transformation of the market research and polling industry to an Internet-based platform.”