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Revision History For: XO Group Inc

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29 Jun 2011 03:27 PM
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Knot, Inc. (stock symbol: KNOT)

From the company’s most recent 10-K:

“The Knot is a leading lifestage media company targeting couples planning their weddings and future lives together. We commenced operations in May 1996. Our principal website,, is the most trafficked wedding site online. It features extensive wedding-related content, shopping and an active community. The Knot acquired, Inc. in September 2006. WeddingChannel’s principal website,, is the leading wedding registry site online and the second most trafficked wedding site. With its multi-platform approach, The Knot distributes wedding content via a variety of media outlets including MSN and Comcast. We publish The Knot Weddings, a magazine featuring editorial content and shopping directories covering every wedding planning purchase, which is distributed to newsstands and bookstores nationwide. We also publish The Knot regional magazines in 17 local markets in the United States.

The Knot has expanded its services to cover additional life events. is the first online destination for the newly married audience, assisting couples as they set up homes and prepare to have a family, and The Nest magazine is the first publication of its kind. is a party-planning site focused on bar mitzvah, sweet sixteen, engagement and anniversary parties. is a referral-based online dating service supported by subscriptions. In July 2006, The Knot acquired Lilaguides, and in February 2007, we relaunched, which features over 30,000 product and vendor reviews by parents in 26 local markets. This marked our first significant step into the business of catering to the needs for first time parents. The Knot also authors books on wedding and lifestyle topics.”

Company website:

SEC filings:

When the company went public on December 2, 1999, it raised $39,130,000 through the sale of 3,913,000 shares at a price of $10.00 per share. The stock quickly popped up to $21.00, but closed the year at $8.44. When the Internet Bubble burst, the stock price imploded and the shares traded as low as $.22 during the third quarter of 2002.