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Microsoft: The Devices and Consumer Segment
An SI Board Since October 2013
Posts SubjectMarks Bans Symbol
154 17 0 MSFT
Emcee:  Eric L Type:  Moderated
Microsoft's Transition to a Devices and Consumer Services Company

On October 9 2012 in a letter to shareholders Microsoft CEO Steve Ballmer unveiled his plan to transform Microsoft from a software maker into a devices and services company. Shortly after they released Windows 8 with a familiar UI across PCs, tablets, Xbox, and phones and their own Surface tablet. On July 11, 2013 Ballmer announced a sweeping 'One Microsoft' reorganization of Microsoft around function rather than products in a long memo to employees followed by an email to employees about the restructured Senior Leadership Team. Subsequently Microsoft announced that Steve Ballmer would retire from his CEO position within 12 months and that the company's board had begun the process of looking for a new CEO.

The Nokia Devices & Services Transaction: On September 2, 2013 Microsoft Corp. and Nokia Corp. announced that the boards of directors of both companies had entered into a transaction whereby Microsoft would purchase substantially all of Nokia's Devices & Services business, license Nokia's patents, and license and use Nokia's mapping services. On April 25 2014 the sale of substantially all of its mobile wireless Devices & Services business to Microsoft was completed.

On September 26, 2013 Microsoft introduced five new reporting segments:



Satya Nadella became Microsoft’s CEO replacing Ballmer in February of 2014. In July Nadella outlined the next stage of the company’s transformation under his leadership noting that "recently, we have described ourselves as a devices and services company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy. At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."



This board will focus primarily on Microsoft's Device OS, Hardware, and related Services and is intended to supplement two existing SI Boards:

Microsoft Corp. (moderated by Don Green) Subject 53202

Windows Phone (moderated by Zax) Subject 58527

An 'always updating' Microsoft News Stream is here: techinvestornews.com

To keep up with Microsoft happenings - the good, bad, and ugly --- on a weekly basis I check in to this videocast ...



twit.tv

- Eric L. -
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154Microsoft has signed an agreement to acquire Xamarin, a leading platform providzax-2/24/2016
153In news article about GoPro: Microsoft Corp. (MSFT) said Friday that it has strSr K-2/5/2016
152Qualcomm/Microsoft/Windows 10 Mobile ... Caveat: The source of the article belEric L-7/16/2015
151Another view of Microsoft and the Mobile Future (Ron Miller & Alex Wilhelm) Eric L-7/16/2015
150A Must Listen: AAWP Insight #146: job losses, focussed portfolio, Windows 10 MobEric L-7/16/2015
149Mike James view of the 'Windows 10 Mobile- future .. Zax: 'Microsoft SEric L-7/15/2015
148James Kendrick view of The Windows Phone (Windows 10 Mobile) Future ... >&Eric L-7/15/2015
147Nadella talks about Microsoft's Mobile Ambitions ... ... in the most exhauEric L-7/15/2015
146The Windows Phone (Windows 10 Mobile) Future (continued) << Eric, these Eric L-7/15/2015
145This is a good read: i-programmer.infozax-7/15/2015
144John C. Dvorak on the future of Windowa Phone ... >> <B>Windows PhEric L-7/15/2015
143Eric, these statements don't jive with Nadella's. Nadella: Microsoft iszax-7/15/2015
142Paul Thurrott on the future of Windows Phone ... "<I>Let's be cEric L17/15/2015
141I think we agree. :)Jurgis Bekepuris17/13/2015
140Windows on Mobile Devices ... << What went wrong? Nadella was not a mobEric L17/13/2015
139Hey Eric, Microsoft Winding Down Windows Phone ..."Winding Down Windows Phozax-7/10/2015
138What went wrong? Nadella was not a mobile device CEO, he pretty much gave up on Jurgis Bekepuris17/10/2015
137Microsoft's Vision or lack of same ... "<I>Microsoft's visiEric L-7/9/2015
136Bloomberg says Microsoft expects to "make its own phones for at least the nzax17/9/2015
135Microsoft Phone Hardware Restructuring Press Release & AAWP comments ... “Eric L-7/9/2015
134Microsoft Winding Down Windows Phone ... >> Microsoft and Windows Phone:Eric L-7/9/2015
133Microsoft writes-off Nokia purchase and Lays-off more employees ... >> &Eric L-7/9/2015
132Nadella's Latest 'Streamlining' (Leyyer to employees) ... <B>Eric L-6/17/2015
131Stephen Elop to depart Microsoft ... [graphic] >> <B>Former NokiaEric L16/17/2015
130You Tube: Microsoft Windows 10 Event January 2015 (Full 2:15 hours) [youtube viEric L11/28/2015
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