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EYPI: Endless Youth - Successful Infomercial Marketing
An SI Board Since April 1999
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66 1 0 EYPI
Emcee:  MasterConfucius Type:  Unmoderated
Endless Youth markets an “Anti-Aging System” that has had a phenomenally successful debut. Their recent press releases have announced that since their infomercial began airing in January, their revenues were $1.4 Million in February, $1.7Million in March and they finished the first quarter of 1999 with over $3.4Million in sales. That's over $1.17 per share in sales so far this year. Furthermore, their website has experienced 350,000 hits, and they also announced their plans to become a fully reporting company with the SEC this spring.

Vendor Services, a subsidiary of the Guthy-Renke, has an exclusive agreement with Endless Youth to air their infomercials in major television markets. Currently, Endless Youth runs their infomercials on CNBC, Lifetime, FX, Bravo, and Black Entertainment Network, as well as on local stations in approximately 100 of the major US television markets. Guthy-Renker is a $350 million a year company that markets successful infomercial skin care products for Victoria Principal and personal power programs for Tony Robbins. Rupert Murdoch's News Corp. holds a 37.5% interest in Guthy- Renker, through its ownership of New World Communications. Guthy-Renker runs several internet sites such as America's Choice Mall at www.choicemall.com and www.buyontheweb.com Endless Youth's product is almost ready for internet sales at www.buyontheweb.com under the nutrition category. EYPI's latest news release mentions that they will be looking to set up further internet sales soon.


From the company website at www.endlessyouth.com I gathered the following information:

Share Outstanding: 2.9
Float: Approximately 55% of outstanding

BOARD OF DIRECTORS
Neal Wallach, President and C.E.O., is responsible for developing the corporate direction and implementation of business strategies, including product development, financial planning, marketing tactics and promotional campaigns. With a Juris Doctor degree from the University of Virginia School of Law, Mr. Wallach has held positions with several major national law firms, is a member in good standing of the State Bar of California, and holds a B.A degree from Tufts University.

James Hembree, is retired from over 35 years at Dow Chemical, where he was President and CEO of Dow Chemical Canada; former director of Dow Chemical; Dowell-Sclumberger Canada; and several other public companies.

Gene Scher, is a principal of November Lazar Scher (NLS), a Los Angeles based company that specializes in entertainment licensing. NLS is a nationally recognized direct mail firm that assists clients with product development, marketing and promotional opportunities.

Dr. Carl Wallach, is an internal medicine physician specializing in gastroenterology, with a private practice.


The company has a small number of shares outstanding with what appears to be a solid list of directors. I believe that the stock is currently undervalued for a company that is brining in significant revenues. They appear to be poised for rapid growth, and they have more products in the pipeline, specifically a skin care product called Le Solution Derma System that they plan to roll out in the third quarter of 1999. I think their current “Anti-Aging” product can tap into the booming market in herbal and nutritional market that has developed over the past few years into a major industry. The marketing muscle of Guthy-Renker should guarantee that their infomercials will be seen prominently in major television markets.

I hope we can use this thread to gather more information about this company and discuss the merits of this investment.
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66 Good information. I was thinking of taking a position based on what I knew abotrust fund pirate-10/21/1999
65 I was thinking of taking a position in this company now that it has come off soPatrick Lauder-10/20/1999
64 CIMA, I have faith in this company, I will hang in while EYPI tests the new infCytotekk-9/17/1999
63 what kind of problems are there.. this thread is very quiet.. i think im going Tim Davies-9/16/1999
62 I'm hearing there are some internal problems that have caused the share priCIMA-9/14/1999
61 To: +Jim B (9165 ) From: +trust fund pirate Wednesday, Sep 8 1999 2:22PM ET RCIMA-9/8/1999
60 CIMA-this month EYPI will be test marketing the new Endless Youth Infomercial fCytotekk-9/2/1999
59 Patrick, I called EYPI yesterday. I got some very interesting information fromCytotekk-8/13/1999
58 CIMA, volume is low. Not much selling. I am eager to call the company, I justCytotekk-8/12/1999
57 I agree with you Cyto, we're looking at bargain prices going into news and CIMA-8/12/1999
56 Tim - EYPI is a bargain right now. I may need to rearrange my portfolio so I caCytotekk-8/12/1999
55 Hello Patrick, yes I do remember you! You said, <i>"I like the conceCytotekk-8/8/1999
54 Hi Cy, Perhaps you will recognize me from the early days of MINE. In any eventPatrick Lauder-8/7/1999
53 thanks for the link.. tim Tim Davies-8/4/1999
52 Tim, here you go :http://www.bigcharts.com. EYPI's W% is having the same eCytotekk-8/4/1999
51 hi there.. is there a link to big charts.. i wonder why clearstation does have Tim Davies-8/4/1999
50 CIMA, thanks, I really enjoy Scouser's thread. EYPI does look about ready Cytotekk-8/4/1999
49 Using basic T/A to predict news. | Previous | ------ | Respond | To: +scouseCIMA-8/4/1999
48 Great news CIMA, those Lists definitely get followed... I will try to get the Cytotekk-8/3/1999
47 It made this list today too: Subject 28706 THE GOLDEN LISTS | Previous | NexCIMA-8/2/1999
46 Some of the strong buying last week might be explained by EYPI making one of thMasterConfucius-8/2/1999
45 < i won't be fifty anymore> Me either :-( and 50, was such fun. Jim Bishop-8/2/1999
44 Tim, yes, I like this stuff. I love the science of Life Extensions, I have sincCytotekk-8/1/1999
43 guess you like the stuff eh ? lol i understand that babies borm this year can eTim Davies-8/1/1999
42 MC - I checked out your teen acne links...I loved the "Zit Help" siteCytotekk-7/31/1999
41 Tim, "if they can bottle up some youth .. " ...Tim, that is exactly wCytotekk-7/31/1999
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