Moderated By: Steven G. Trapp & Company -- (Not Moderated) -- Started: 11/8/1998 12:25:00 AM Revision History
About International Yogurt Company
Overall Company Mission:
IY operates within the health-oriented frozen dessert, snack, and novelty business. Focus is placed on manufacturing superior quality soft serve and hardpack products (e.g. frozen yogurt, organic, sorbet, etc.) for regional, national, and worldwide foodservice and retail markets. IY's expertise in nationwide distribution, foodservice sales/marketing, R&D (e.g. new product development) and manufacturing is enhanced through leveraging "strategic alliances" and/or joint ventures. These relationships are developed to increase volume growth and profitability within those markets served by the Company. IY's foodservice branded presence receives emphasis in selected geographic areas of the U.S. where sales and marketing resources are focused on branded product expansion. For companies for which IY manufactures and co-packs products (e.g. PriceCostco, Cascadian Farm, Western Family, Weight Watchers, etc), IY is committed to providing outstanding price/value products that meet their stringent quality standards.
International Yogurt Company makes, markets and sells exceptional frozen dessert products which include frozen yogurt, sorbet, and ice cream in both organic and non-organic varieties. Our commitment to provide quality products has evolved into a family of brands that appeals to a broad base of consumers.
frozen yogurt, our flagship brand, is distributed and sold nationwide and in select international markets.
The History of International Yogurt Co.
International Yogurt Company was founded in 1976 by John N. Hanna, David J. Hanna and James S. Hanna (the Hanna Brothers) to manufacture and sell "The Yogurt Stand" mix, a soft serve frozen yogurt mix formulated to be dispensed by machines in restaurants. Frozen yogurt had first appeared in the U.S. market in early 1970, which led the Hanna Brothers to develop their product...a product they believed was superior in taste and texture to other commercially available brands of yogurt.
Beginning in 1977, the Company franchised a chain of specialty restaurants, which sold this frozen yogurt and were called "The Yogurt Stand" or "The Healthy Deli." In 1982, the Hanna Brothers created a new frozen yogurt, . This innovative formula was lower in acidity and less tart than "The Yogurt Stand" mix. By 1984 the Hanna Brothers had developed a stabilized frozen hard-pack for the grocery store market. These events led to a shift in emphasis from franchising to selling directly to the public through retail stores and institutions. As a result, the franchises and Company owned stores were gradually phased out.
By 1987, the Company was poised for a national roll out! Distribution and sales of expanded to supermarkets, convenience stores, restaurants, hospitals, school district food services, military installations, yogurt shops, fast food chains and other outlets throughout the nation.
The Company's principal manufacturing facility is located in Portland, Oregon, which also houses the Company's Research and Development facility.
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