|To: jerry simons who wrote (1568)||12/7/1999 9:26:00 AM|
|From: SCOOBEY-DO||Respond to of 1591|
Softlink and TargitMail.com Team Up to Provide Multimedia Email Messages for Targeted Email Marketing and Advertising Campaigns|
SANTA CLARA, Calif.--(BUSINESS WIRE)--December 7, 1999--
With Softlink's inChorus Pro, TargitMail's customers can now reach prospects with multimedia email messages - anywhere, anytime.
Softlink, Inc. (OTC BB:SFLK) and GTMI, LLC, parent-company for TargitMail.com (www.targitmail.com) today announced their partnership agreement which will deliver multimedia email messages to customers of TargitMail.com's direct email database services. Companies using TargitMail.com's extensive opt-in, targeted database for their email marketing and advertising campaigns will now have the option to enhance their messages with voice, graphics, sound and animation.
Softlink is the leading provider of multimedia email software and message creation services. With Softlink's inChorus Pro the barriers to multimedia email have been stripped away. inChorus Pro delivers complete and compressed multimedia email messages to the recipient's in-box. Any java-enabled browser can view messages anytime, regardless of Internet connection.
"Email marketing and advertising is gaining recognition as a powerful and effective method for reaching customers and prospects," said William Yuan, Softlink CEO. "TargitMail.com is ahead of the pack in developing targeted, opt-in databases for reaching the right audience. inChorus Pro elevates the effectiveness of email campaigns with multimedia by making the viewing experience much more dynamic and multi-dimensional."
The strategic agreement benefits both Softlink and TargitMail.com. Softlink will provide message creation services to TargitMail.com and their marketing partners. TargitMail.com will promote inChorus Pro by acknowledging its use in the creation of multimedia messages for both TargitMail.com and their customers.
"With inChorus Pro, Softlink has developed a unique approach to delivering multimedia email to our broad database of over 9 million subscribers," said Walt Rines, Founder and CEO of TargitMail.com. "inChorus Pro eliminates the need to know which platform or email client recipients use, giving us the confidence that our multimedia messages will reach each person wherever or whenever they access their inbox. The timing of Softlink's breakthrough technology coincides perfectly with the growing field of email marketing and advertising."
TargitMail.com is the premier direct e-mail database marketing system. Supported by a detailed database of over 9 million subscribers, TargitMail.com allows marketers to conduct detailed demographic and psychographic queries to deliver highly targeted direct e-mail marketing campaigns. More efficient and more effective than other direct e-mail services, banner ads, and postal direct mail, marketers using the TargitMail.com system can expect to deliver the most accurately targeted, most efficient, and most effective direct marketing campaigns possible. All recipients are verified 100% opt-in, eliminating complaints about unsolicited messages.
About Softlink, Inc.
Founded in 1996 and based in Santa Clara, CA, Softlink, Inc. (OTC BB: SFLK), is an innovator in multimedia-based Internet communications. Using advanced compression and composition technology, combined with multi-platform message rendering technology Softlink's revolutionary multimedia email products transform conventional text-based email with voice, graphics, pictures, animation and live annotation.
For more information, visit the company's web site at inchorus.com.
Information contained in this press release contains "forward-looking statements," which can be identified by the use of forward-looking terminology such as "believes", "expects", "may" "should", or "anticipates" or the negatives thereof, or implying that the future results covered by the forward-looking statements will be achieved. Various risk factors could cause actual results to vary materially from the future results covered in such forward-looking statements. Such statements are subject to other risks and uncertainties.
Note to Editors: eMail inChorus and eMail VOICELink are trademarks of Softlink, Inc. All other trademarks are the property of their respective owners and are acknowledged.
CONTACT: Softlink, Inc.
Lauren deVries, 408/970-1488
James Campbell, 888/467-7709