Monday January 19, 11:57 am Eastern Time|
Company Press Release
SOURCE: ADSmart Corporation
ADSmart and Engage Technologies Announce Alliance to Provide 'Next
Generation' Targeting and Analysis for Advertisers and Direct Marketers
Partnership Optimizes One-to-One Marketing and Technology Synergies of CMG Affiliate
ANDOVER, Mass., Jan. 19 /PRNewswire/ -- ADSmart Network and fellow CMG-Internet Group Company Engage
Technologies today announced the formation of a strategic partnership to deliver online advertisers and direct marketers
an unparalleled level of targeting and user information.
Under the new relationship, Engage Technologies' suite of profiling tools, working in combination with ADSmart's
context-sensitive targeting expertise, will provide advertisers with powerful demographic and behavioral data about
visitors from some of the Web's leading site destinations.
ADSmart currently operates one of the Internet's leading advertising networks, spanning more than 90 sites and
reaching 9 million unique viewers each month. Engage Technologies' interactive marketing tools and services deliver
real-time access to knowledge about the interests and web usage patterns of site visitors to high-volume Web sites. In
combination, this value-added service will enable ADSmart to deliver unprecedented one-to-one marketing opportunities
for online advertisers.
A key component of the companies' newly combined capabilities, dubbed ''first-time relevance,'' allows participating
sites to serve pertinent advertising or commerce content to even a first-time visitor, based on that visitor's larger web
experience within the ''Engage-Enabled'' community. Using the Engage Technologies' behavior-based, anonymous
profiles, an historic and multi-site view of each user's interests, and experiences is built up over time.
This not only allows ADSmart to give advertisers the number of unique viewers for a given campaign, but also a report
on the types of content they have traditionally been interested in based on their visits to other web sites providing
clickstream data. Because the profiling tools retain anonymous records of a users' Internet traffic patterns, the privacy of
individual users is protected.
Some of the Web's most trafficked sites are currently ''Engage-Enabled,'' including Lycos and Planet Direct with even
more partners to be announced shortly. When combined with the users of sites within the ADSmart Network, advertisers
will have the benefit of a marketing database which will quickly rise to 10 million Internet users or more -- one of the
largest such databases of its kind.
The ADSmart/Engage relationship will also provide rich post-buy analysis and reporting of viewers who visit enabled
sites -- as well as the ad campaigns, they respond to -- potentially identifying new markets or validating existing audience
characteristics. Identifying the interests of campaign viewers allows advertisers to tailor programs specifically for those
audiences increasing the effectiveness and return on investment for advertisers. In the near future, ADSmart will
provide audience selection based on the individual profile of a unique viewer, so that advertisers can select exactly the
profiles of their desired audience.
''The Engage tools offer a real complement to our existing service offerings, and ADSmart is uniquely positioned to
deliver this enhanced targeting since each site in our network is already individually classified into hundreds of separate,
market-relevant content categories. With this partnership we are providing the one-to-one brand marketing capability
that has long been the promise of the Web, but has yet to be delivered by any of the current technologies available. Most
importantly, this is a crucial next step in delivering the type of behavioral data national advertisers have come to expect
from the traditional print and broadcast mediums,'' said Neil Versen, vice president of sales and marketing for
The ADSmart Network (http://www.adsmart.net) is comprised of more than 90 web sites which provides advertisers and
agencies with a large marketplace of highly targeted sites and varied audiences, ADSmart's in-house planning team,
online planning tools and personalized account services make it easy to plan and buy Internet advertising while
significantly increasing the effectiveness of advertising campaigns. ADSmart is the only Internet advertising network
that offers its own guaranteed program of service, known as ASAP -- Advertising Services Accountability Program.
ADSmart is headquartered in Andover, MA with offices in New York and San Francisco.
About Engage Technologies
Engage Technologies, Inc., a wholly owned subsidiary of CMG Information Services, Inc., provides industry-leading,
enterprise-class software solutions that enable companies to individually distinguish, understand and interact with
anonymous prospects and customers in one-to-one marketing, sales and service relationships via the Web. More
information about the company can be found at http.//www.engagetech.com.
About CMG Information Services
CMG Information Services, Inc. (Nasdaq: CMGI - news; cmgi.com) invests in and integrates advanced
Internet, interactive media, and database management technologies. The CMG Internet Group is made up of six
majority- owned subsidiary companies including: Engage Technologies, ADSmart, Planet Direct, NaviSite Internet
Services, InfoMation, and The Password. CMG also includes CMG Direct and SalesLink as majority-owned subsidiaries in
the direct marketing and fulfillment arena.
In addition to the CMG Internet Group, the Company's CMG @Ventures investment and development affiliate has
significant interests in Lycos, Inc. (Nasdaq: LCOS - news), Blaxxun, Vicinity, GeoCities, Parable LLC, Reel.com, PlanetAll,
KOZ, Silknet, Chemdex, Speech Machines, and Softway Systems. Both Microsoft and Intel hold minority positions in CMG
Information Services. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone:
978-684-3600, Fax: 978-684-3674. Additional information is available on the Company's web site,
SOURCE: ADSmart Corporation
CMG Information Services Inc (Nasdaq:CMGI - news)
Lycos Inc (Nasdaq:LCOS - news)
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