Toys "R" Us to create exclusive postseason shop
Major League Baseball Properties and Toys "R" Us Times Square have partnered to turn the store’s Windows on Broadway feature shop into an exciting, interactive and product-filled Major League Baseball shop to coincide with the 2002 post-season. The special MLB-themed shop in the Toys "R" Us international flagship store is currently open and will remain in place throughout the month of October.
The shop features a large selection of MLBP licensed products and will be the venue for a variety of Major League Baseball events, including interactive games and competitions, player appearances and autograph signings. The design of the of Major League Baseball shop will contain imagery from the Superhuman advertising campaign, which uses super hero-style caricatures of players as they embark on a quest to determine who will "wear the ring."
"We are very excited about this retail partnership with Toys "R" Us Times Square," said Howard Smith, senior vice president of licensing for Major League Baseball Properties. "October is the time when the spotlight focuses on the road to the World Series Championship, and the Windows on Broadway shop is another great stage for Major League Baseball during this all-important month."
"What better place than The Center of the Toy Universe for families to visit for exciting events during the hottest time of the year in baseball," said Greg Staley, president, Toys "R" Us, U.S. "Our Windows on Broadway shop in Toys "R" Us Times Square provides a great showcase for Major League Baseball products and our partnership."
Along with the large selection of Major League Baseball products in the shop, Toys "R" Us Times Square will host a MLB player appearance with Don Mattingly (Former New York Yankees first baseman) on Oct. 17.
Some of the interactive features of the shop include video game kiosks featuring official Major League Baseball-licensed video games. Acclaim will have representatives on-site to coach and host a competition of its game, All-Star Baseball 2003. In addition, several MLBP licensees will host in-store games and competitions including Topps Pack Wars, Upper Deck Collation and Collecting Games, Fleer Card Flipping, and Donruss Challenge.
The "Windows on Broadway" MLB Shop will be supported with advertising in a special arrangement with the New York Daily News. There will be exclusive advertising for the "Windows on Broadway" Major League Baseball Shop in the paper, and the Daily News will run a reader sweepstakes with two season tickets for the New York Yankees 2003 season as the grand prize. Also as part of the sweepstakes official Major League Baseball merchandise will be given as prizes to the grand prize winner, 100 first prize and 200 second prize winners.
mlb.mlb.com  |
