Call of Duty: Black Ops’ Videogame Tops $1 Billion In Sales Dec. 21 2010 - 8:54 pm | By OLIVER CHIANG
The latest hit videogame, “Call of Duty: Black Ops”, has made more than $1 billion in worldwide sales to consumers since its launch on November 9th, according to estimates released by publisher Activision on Tuesday.
An impressive figure, though not surprising: Black Ops made more than $650 million in the first five days after its release, surpassing Activision’s previous record-holder, “Call of Duty: Modern Warfare 2? at $550 million in five days. Just earlier this month, research firm NPD Group noted that Activision had already sold 8.4 million copies of Black Ops in the month of November, earning it a No. 7 ranking on NPD’s all-time best-selling videogames. And that was just Black Ops’ first month out. Sales look like they have stayed strong going into the holiday season.
Activision also noted that players had collectively logged more than 600 million hours playing Black Ops since its release. The average player logs on more than once a day and plays for more than one hour each time, more than half of which is spent in online multiplayer — according to Microsoft, whose Xbox 360 is one of the consoles that can play Black Ops, and whose Xbox Live is a network where gamers can play Black Ops against each other online. Black Ops is also available for other systems, like the PlayStation 3, Nintendo Wii and PC.
Black Ops is a first-person shooter title that has players take on missions set during the Cold War era.
TECHNOLOGY | MAY 30, 2011 'Call of Duty' Sets Sights on a Fee
[caption Activision, publisher of the 'Call of Duty' games, says a monthly subscriber fee would provide extra content. ]
Consumers are used to paying $60 each for videogames that run on consoles like the PlayStation 3 and Xbox 360. Now the publisher behind the industry's biggest videogame franchise —"Call of Duty" — is about to find out whether it can get them to pay a monthly bill, too.
Activision Blizzard Inc. plans to launch an online service called Call of Duty Elite this fall that will work with the next major edition of the game, "Call of Duty: Modern Warfare 3," and future installments of the hyper-realistic combat-simulation game. In a move industry executives describe as a first, Activision plans to charge a monthly subscription fee for the service, which will provide extra content that isn't offered on game discs sold in stores, including downloadable map packs that give players new "Call of Duty" levels to play.
Activision executives said they haven't yet figured out how much to charge for the service, but they expect the cost to be less than fees for comparable online-entertainment services, such as a $7.99-a-month Netflix Inc. movie subscription. Portions of the service will be free, including features inspired by Facebook Inc. that will let "Call of Duty" players meet for online gun battles with others who share various affiliations and interests.
Activision is packaging Skylanders as a starter set ($69.99) containing the video game for one platform, three Skylanders action figures, a "Portal of Power" peripheral, a character poster, trading cards and sticker sheet, along with necessary Web codes. There are 30 Skylanders characters sold separately for $7.99. Expansion packs ($19.99) include an exclusive Skylander along with a location piece and magic items that unlock an expansion area in the game world. The action figures are set to remember all advancements gained even when ported across platforms.