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To: Marc Newman who wrote (16632)8/13/1998 10:58:00 PM
From: Linda Kaplan   of 154358
 
Headline: Apple's iMac Faster Than Fastest PC

======================================================================
iMac 40 Percent Faster Than a Pentium II, 400 Megahertz

CUPERTINO, Calif., Aug. 13 /PRNewswire/ -- As thousands of iMac computers
arrive at retail outlets throughout the U.S. and Canada in preparation for its
debut this weekend, Apple Computer, Inc. (NASDAQ:AAPL) announced that final
performance results are in. As expected, iMac is 40 percent faster than the
fastest PC and its processor is more than twice as fast as processors in
comparable consumer PCs, based on BYTEmark testing.
"The iMac for $1,299 toasts the fastest PC money can buy at any price
-- the Pentium II 400," said Steve Jobs, Apple's interim CEO.
A customer would have to pay almost twice as much for a Pentium II-based
PC, which would still be 40 percent slower than iMac. Its processor
performance at a price of $1,299 is faster than a Pentium II, 400 megahertz PC
with a 15-inch display and an estimated street price as high as $2,400.
The processor in iMac is more than twice as fast as the processor in
comparable consumer PCs, based on the BYTEmark integer test. This test
measures a computer's ability to perform productivity tasks. This means
consumers will be able to blaze through projects such as managing their
checkbooks in Quicken or finding clients in a database using FileMaker Pro.
iMac has a score of 7.8, compared to 5.6 for a Pentium II running at
400 megahertz, and a paltry 3.2 for a Celeron 266 megahertz processor which is
featured in entry-level PCs at prices comparable to iMac.
With built-in100MB Ethernet and a 56KB modem, iMac provides the fastest
connectivity available anywhere. iMac combines simplicity, style and
incredible speed at a price-point perfect for consumers.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with the
Macintosh. Apple is now recommitted to its original mission -- to bring the
best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in
140 countries around the world.
NOTE: Apple, the Apple logo, and Macintosh are registered trademarks and
iMac is a trademark of Apple Computer, Inc. Additional company and product
names may be trademarks or registered trademarks of the individual companies
and are respectfully acknowledged.

SOURCE Apple Computer
-0- 08/13/98
/NOTE TO EDITORS: News and information are available at Apple's Public
Relations website (www.apple.com/pr/) or by calling Apple's Media Helpline at
408-974-2042./
/CONTACT: Tami Begasse, 408-974-3156, or begasse@apple.com, or Nathalie
Welch, 408-974-5430, or welch@apple.com, both of Apple Computer, Inc./
/Web site: apple.com 

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To: Andrew Danielson who wrote (16639)8/13/1998 11:17:00 PM
From: Pravin Kamdar   of 154358
 
Andrew,

Apple is trying to seize the day with the iMac and expand market share at the expense of short term profit. The $100 million ad campaign proves this. Today's converts to the iMac are tomorrow's buyers of towers and laptops.

Pravin.

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To: Pravin Kamdar who wrote (16644)8/13/1998 11:21:00 PM
From: Andrew Danielson   of 154358
 
Yes, yes, but will investors see it that way when Q4 comes in below expectations? AAPL may be long-sighted as you suggest, but most of the rest of the world is downright myopic.

Andrew, holder of Jan 40 calls that are decidedly vulnerable to a disappointing earnings report.

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To: Marc Newman who wrote (16635)8/13/1998 11:32:00 PM
From: Richard Habib   of 154358
 
Marc, thanks for the comments. I guess I feel that a crisis might be near internationally but I also admit I may be paying to much attention to the overseas thing. Keep watching for bargains but my instincts just keep pushing me in the direction of being short, not Apple but the OEX.

I think the primary negatives will have to do with supply constraints. From the rumors we're hearing tonight and what Fred Anderson stated I would guess there will be at least a month or so that Apple is susceptible. That's alright with me as it will give me a good opportunity to establish another option position. Perhaps that's a bit selfish.

Also think Apple will move down with a market decline more than the Internet stocks but less than other tech stocks. Internet stocks can't be valued anyway and since they're bid up on revenues years from now, people may still be willing keep the stocks up. Apple is much more open to near term evaluation, however to anyone but the most pessimistic it's an obviously improving story thus it will fall less far than others.

Anyway I look forward to the launch and the media blitz and whoever gets their hands on one, I'm really intersted to know whether the USB is truely hot swappable for devices such as scanners. That would be nirvana. Rich

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To: Pravin Kamdar who wrote (16644)8/13/1998 11:47:00 PM
From: J R KARY   of 154358
 
Seize market share then sell a OS next year to push an upgrade - YES !

Where in all the perceived fears of missed production by our resident oracles is the IBM PowerBook factor ?

Did not IBM step forward to build PowerBooks in Japan due to AAPL's manufacturing chaos a few years back ? Did it again last year .

Its up to AAPL to seize the moment and grab market share with MSFT and INTC facing distractions from Government actions .

Hopefully it pays to loan out your California house to the 1st family and sell more IBM PowerPCs than you can build .

Hey what are friends for ?

Market-share yeah , gimme the dice !

Regards,
Jim K.

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To: Richard Habib who wrote (16646)8/13/1998 11:56:00 PM
From: Linda Kaplan   of 154358
 
I agree with you. AAPL's been strong against this market, but the market's bad. I don't know if it can pull AAPL down, since AAPL's a "special situation." That media campaign is going to be very good for sales.

Tonight I got a call from a trading pal who'd been out of the country a while. He's a diehard PC person who teases me about my Macs. He actually asked me for the details about the iMac and he lives in a quite rural area. He's been hearing a LOT about it. hehe! He listened carefully. Our great little iMac is definitely being heard by the PCers.

Linda

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To: Pravin Kamdar who wrote (16644)8/14/1998 12:06:00 AM
From: WebDrone   of 154358
 
USB Hubs by Philips- $99

seems like a deal. I love Philips.

infoseek.com 

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To: Richard Habib who wrote (16646)8/14/1998 12:24:00 AM
From: Jon Tara   of 154358
 
Richard - Hang Seng up 344 points, or about 5.17% at this point.

Reuters, in their usual fashion, has these two stories right in a row:

HK stocks sharply up in morning on China Telecom

Hong Kong stocks seen falling on currency fears

Anyone who bought a straddle on the Hang Seng a few days ago just closed out the other side...

Who the heck knows WHAT to expect next?

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To: Barney Dunn who wrote (16618)8/14/1998 12:43:00 AM
From: Sam Scrutchins   of 154358
 
there are reports that they have been pulling workers from powerbook lines to work on IMAC

Barney,

Just a thought, if the parts for the PB's are constrained, Apple may have a production line bottleneck. If so, these workers could be idle if they were not shifted to the iMac. Again, just a thought.

Sam

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To: Linda Kaplan who wrote (16643)8/14/1998 1:02:00 AM
From: Roger A. Babb   of 154358
 
Linda, the speed comparisons in that news release are pure baloney, contrived to benefit the imac. In a real application, such as recalulating a large spreadsheet or sorting a database, the P2 400 is more than twice the speed of the imac. In fact a pentium mmx 233 or Cyrix is a bit faster. Apple is blowing smoke with this news release and will get hurt when the tech magazines publish contrary results.

I wish that Apple would concentrate on the good features of the machine instead of hanging their hat on faulty performance comparisons.

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