Chicken/Egg. Apple, at this point, has no TV eyes to offer. After they launch they'll have more power. So, say they don't have any new content and just have what they have on the current Apple TV. Can they just run the cable, directv, playstation, etc. feeds through in such a way that it is seamless to the user? Essentially, still control the end user experience with whatever the consumer already has but somehow replacing the klunky interfaces of the current content providers? |