Survey says:
In exploring that dichotomy, Strategy Analytics discovered that 35% of U.S consumers said that they would be willing to pay $1,000 or more for an Apple HDTV. Interest began to drop off sharply, however, as the price climbed beyond that. Only 14% said that they’d be willing to pay any more than $1,600.
Analyst: Nearly Half Of All iPhone Owners Would Buy An Apple HDTV | Cult of Mac
So, you can get a 50 inch HDTV in the $400 - $700 range. I expect many consumers will be willing to pay a premium to get the Apple HDTV with whatever bells and whistles it has.
So, considering there are an estimated 150 million + iPhone users out there. Say Apple was at or above the $1600 price target and 14% of iPhone users bought the Apple HDTV that would be 21 million sets. That would be over $33 billion in revenue. Considering only a 30% margin, that would be $10 billion in profit.
I am sure my numbers are fuzzy. Anyone, please interject at your leisure. |