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From: MorganBucks9/1/2017 10:56:02 AM
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9/1/17 Samsung and Xbox Partner to Provide a Better 4K Gaming Experience
Samsung and Xbox Join Forces for Marketing and Retail Partnership for QLED TV and Xbox One X in the U.S.

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From: MorganBucks9/1/2017 11:17:29 AM
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Panasonic, Samsung & 20th Century Fox Plan HDR10+ Certification ProgramPlatform to be open and royalty free



By: TWICE Staff






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Panasonic and Samsung are teaming up with 20th Century Fox to create an open, royalty-free dynamic metadata platform for high dynamic range (HDR)through a certification and logo program, tentatively called HDR10+.

The three companies intend to form a licensing entity that will begin licensing the HDR10+ platform in January. The entity will license the metadata broadly to content companies; manufacturers of Ultra HD TVs, Blu-ray Disc players/recorders, and set-top boxes; and SoC vendors. Licensing will be royalty-free with a nominal administrative fee. Further details will be announced at CES 2018 in Las Vegas.

Partners who wish to adopt the platform for HDR10+-compliant products will benefit from system flexibility, said the companies in a press release, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences.

“As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere,” said Jongsuk Chu, senior VP of Samsung’s visual display business. “We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”

See also: Samsung, Amazon Video Team To Deliver Updated Open Standard HDR10+

“Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delighted to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits,” said Yuki Kusumi, Executive Officer at Panasonic. “By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the de-facto HDR format.”

“HDR10+ is a technological step forward that optimizes picture quality for next-generation displays,” said Danny Kaye, executive VP at 20th Century Fox and managing director of the Fox Innovation Lab. “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.”










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From: MorganBucks9/2/2017 12:02:52 PM
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8/26/17 Sam Sung


"OLED is a dead-end; QLED is the future'





Samsung opts for smarter smart TV experience

Samsung has powered-up its Smart TV experience with a 'One Remote' control and an upgraded voice recognition feature that will allow consumers to use smart features more smartly, says its development team.




Like the insatiable desire for faster connectivity and more storage, the desire for lifelike TV images will never change. Samsung's introduction of quantum dot (QD) LCD TVs in 2015 -- branded SUHD then but now QLED -- was a statement of where the future lay, said Changbae Park, senior manager at product strategy team of the VD business.

Just a few years ago, the South Korean tech giant was heavily promoting OLED (organic light-emitting diode), butting heads with compatriot LG Electronics. It seemed OLED would be the next fight between the Koreans in their half-century-long rivalry in TVs.







Until Samsung introduced QD LCD TVs, that is. Put simply, a QD film is layered on the LCD that enhances the colour accuracy and range. Samsung began researching the core technology of QD materials 10 years ago with display applications in mind. But while Sony gave up on QD LCD in 2013 due to the need to use cadmium, which is harmful to humans, Samsung managed to overcome this. (Sony also gave up on OLED in 2010 after being the first to introduce an OLED TV in 2007.)

"We concluded that OLED was a dead-end," said Park. "There were a lot of fundamental problems with OLED, such as the burn-in, especially for over 65-inch large size TVs, which is difficult to overcome, and a limited brightness that's inadequate for HDR (high dynamic range).

"The choice was neither easy nor difficult. It was just an inevitable, logical choice on our part, if you consider what the consumers would want," the senior manager said. "I can categorically say that we do not plan to shift back to OLED. As a leader, it is not a responsible choice. Not now or in the future."

OLED uses organic materials that fundamentally limit the display's lifespan and causes burn-in, Park said. "Ask any retailers about burn-ins, and they will know."

Conversely, QLED uses inorganic materials that are more stable, meaning it doesn't have this problem. "We believe, ultimately, that the so-called OLED camp will, in the end, move towards QLED, and follow our lead," Park added.

The latest curved QLED TV. Flat-panel display technology has done wonders for TV designs.

"Internally, we have a roadmap. I don't want to say when, but we are heading towards an even more sophisticated technology with self-light-emitting quantum-dot diode. It will most likely be faster than people think it will be." Backlight will be removed and the QD material will emit light on its own.

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To: MorganBucks who wrote (87)9/2/2017 6:58:42 PM
From: IntoOLEDs
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Re:


"We concluded that OLED was a dead-end," said Park. "There were a lot of fundamental problems with OLED, such as the burn-in, especially for over 65-inch large size TVs, which is difficult to overcome, and a limited brightness that's inadequate for HDR (high dynamic range).

"The choice was neither easy nor difficult. It was just an inevitable, logical choice on our part, if you consider what the consumers would want," the senior manager said. "I can categorically say that we do not plan to shift back to OLED. As a leader, it is not a responsible choice. Not now or in the future."


Curious how recently this statement was made, but I gotta say that I question Samsung leadership after making such a statement. Simply because it is more rational and responsible to never say never. I guess Apple said the same thing once and they are obviously coming around to OLEDs . The technological hurdles have been overcome and it appears OLEDs time is now. Park is living in the past and could be sacrificing the future of his company just so he doesn't have to admit his company's inability to commercialize large format OLEDs . "Pride goeth before a fall. "

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To: IntoOLEDs who wrote (88)9/3/2017 1:45:06 PM
From: MorganBucks
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Well it looks like monitors and TV will not for the most part be OLED for the next few years, but cell phone will be. Samsung is already the leader in Smartphones and they are already OLED so the whole game for the next few years will be the new Samsung emitter supply chain. Samsung seems to looking to other suppliers. UD says they are the only answer. While the spectrum outlook is not as big for now it still has lots if room for growth for UD depending on Samsung , the biggest customer, who is singing a completely different song than a few years ago..........". Samsung is investing heavily in OLED for mobile devices. To that end, it wants to build the world’s biggest OLED panel factory, which will operate by 2019, with a production capacity of 180,000- 270,000 panels a month.The estimated cost of construction and equipment together is an estimated $US16 billion ($20bn). It is also reported that LG, its Korean rival, wants to build three new OLED factories at a cost of almost $US9bn."

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From: MorganBucks9/4/2017 12:58:24 PM
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Hyperfluorescence-capable OLED emitters are claimed to outperform all previous generations of OLED emitters, boasting 100% quantum efficiency in a completely organic molecule without requiring the use of rare heavy metals. This is to be compared with the first generation of fluorescent compounds used for blue pixels in today’s cell phones and televisions, only 25% efficient, and the second generation green and red emitters that are 100% efficient but rely on the expensive rare metal Iridium and Kyulux claims, also suffers from an inferior color purity compared to the first generation.

Hyperfluorescence OLED emitters are said to combine the superior color purity of gen 1 materials and the efficiency of gen 2 materials, allowing for increased battery life or increased brightness without sacrificing color purity.

WiseChip plans to begin offering commercial display products incorporating Hyperfluorescence by Q4 2017 and will become the first OLED display manufacturer to offer these 4 th generation OLED displays for PMOLED applications.

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From: MorganBucks9/4/2017 1:02:38 PM
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IndustrySemiconductorsFounded2005CountryTaiwanChief Executive OfficerChien Hsun ChenSales$52 M
Wisechip Semiconductor on Forbes Lists Asia's 200 Best Under A Billion

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From: MorganBucks9/4/2017 1:06:40 PM
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Wise Potato Chips (Hiring) - $24-45/Hr - Apply in seconds




Wise Potato Chips Positions Available. Hiring Now. Apply Today ;-)

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From: MorganBucks9/4/2017 1:30:03 PM
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How will the phosphorescent emitter market look in 2018, following UDC's basic material patent expiration?











The phosphorescent OLED emitter market is currently dominated by Universal Display who owns the basic patents to phosphorescent OLED emitters. All the major OLED makers (including Samsung and LGD) are using UDC's materials in order to achieve higher display efficiencies, beyond what is available from fluorescent emitters.



Universal Display holds over 4,000 issued and pending patents, but some of its basic phosphorescent patents are set to expire by the end of 2017. Honestly, it is very difficult to know exactly what effect this will have on the market - some analysts believe that it will carry very little effect while others say that this will open the door for other companies to sell competing phosphorescent emitters.

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From: MorganBucks9/7/2017 5:59:41 AM
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Will the Micro LED watch start the dawn of a new Era for Apple?

People are starting to recognise this technology," Lin said. “They are trying to get it into the smartphones, big and small screens by putting more pixels per area to try to get a higher resolution and higher brightness, while saving power consumption and extending the battery lifetimes of smart phones because micro-LED displays have the advantages of being self-emissive, high efficiency, high brightness and high turn-on/off speed."



While the iPhone 8 is expected to be the first Apple device to incorporate an OLED display, the company already has made moves to advance past OLED to micro-LED. One development, which Jiang identified as one of the two most important moves in micro- LED proliferation, was the purchase by Apple of LuxVue Technology in 2014 to research making micro-LED displays commercially viable for iPhones and other potential products.



Another interesting development Jiang identified is that some companies are currently working on making giant displays or television screens using micro-LED technology to provide ultra-high brightness, resolution, contrast and turn-on/off speed. He noted Sony has made some strides in that area, and several other companies are interested in developing the technology for their own products.



As for what the future holds, both speculated emerging three-dimensional (3-D) and AR, or augmented reality, micro-LEDs, with their outstanding properties, especially high turn on/off speed, could be the next to become part of the mainstream. They also feel the surface of micro-LED technology has just been scratched.

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