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To: Eric L who wrote (1270)2/7/2012 1:55:50 PM
From: zax
   of 1640
 
Don't know if you've got it bookmarked, Eric, but I'm generally posting stuff specific about Windows 8 to a new board that FUBHO started not too long ago...

Tuesday, February 07, 2012
Windows 8 Secrets: WinRT, the Windows Runtime
Subject 58172

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To: Eric L who wrote (1261)2/10/2012 12:53:15 PM
From: Eric L
   of 1640
 
WinPhone 8/ Windows 8 & The Apps Future

>> Why Apps Could Make Windows Phone THE Dominant Mobile OS

Andrew Hoyle
Crave c|net UK
9 February 2012

tinyurl.com

Windows Phone hasn't made much of an impact since its launch in 2010. For all the praise from reviewers, it's still trailing miserably behind Android and iOS. But with Windows Phone 8 just around the corner, I reckon its fortunes are about to change.

Calling Microsoft an underdog feels about as ridiculous as calling Jupiter a mere asteroid, but that's exactly what Windows Phone is. Next to the goliaths of Apple's iOS and Google's Android operating systems, WP is a drop in the ocean and appeared on just over 1 per cent of smart phones at the end of 2011.

So what's wrong with it? Very little, in terms of functionality. Windows Phone is clean, simple and arguably very attractive. I often read comments by new users raving about the interface and the way it takes the simplicity of iOS and adds some of the customisability of Android. It even managed to tempt our very own Rich Trenholm. [see clip below]

No Longer Hard To Port

A key part of the update will see Windows Phone apps being built with similar core structures to iOS and Android apps, which would allow an existing app to be ported over without having to rewrite the entire thing, saving devs time and money. If you're currently making a hit app for other platforms, you won't need to shell out your kids' inheritance to pay for the app to be rebuilt from the ground up for Windows.

Ideally, apps currently in use on iOS and Android should only need a few relatively small tweaks in order to have them run on Windows Phone. It won't attract developers to build solely for the platform, but it may very well persuade many to launch a WP version of their current apps. If Microsoft can get this right, it'll be a definite ace in the hole for Windows Phone 8.

Perhaps more important, though, is Windows Phone 8's integration with Windows 8 for PCs. Windows Phone 8 and Windows desktop 8 will share the same kernel (the core architecture on which the software is built), which could potentially mean apps purchased through the upcoming Windows 8 app store would also be able to run on Windows Phones.

A Market of Millions

While this has yet to be properly discussed by Microsoft, it would mean -- in theory -- that Windows Phone developers would immediately have a potential market in the hundreds of millions of Windows desktop users worldwide.

Apple has a similar setup with the iOS and Mac app stores, but they're treated as totally separate entities -- if you buy an app for your phone, you'll have to buy it again for your Mac. If Windows apps could be offered as a one-time purchase, however, simultaneously running across desktop and phone platforms, Microsoft would have a huge incentive for hungry consumers like me to pick WinPho over iOS.

Of course, many apps -- such as Microsoft Office or Adobe Photoshop -- wouldn't be identical on a PC and phone, but if they were built on the same basic foundation, it would be much more simple to build mobile versions, which would keep costs low for developers. If costs were minimal, it would be much easier for both apps to be offered together as a single purchase.

With such a vast potential market, we may well see developers flooding to Windows Phone in the near future. Couple that with Windows Phone 8's support for multi-core processors and micro SD storage and I fully expect to see it posing a serious threat to Android and iOS.

If Microsoft plays its cards right with these updates and allows developers to easily bring their apps to Windows Phone and Windows desktop cheaply enough to be offered as a one-time purchase, it won't be long before the store is bursting at the seams and Windows Phone can become the platform of choice for the hundreds of millions of Windows users across the globe. ###

>> Why I Don't Want an iPhone Any More

Rich Trenholm
Crave c|net UK
28 November 2011

crave.cnet.co.uk

I can barely remember a time before smart phones. How did I know where I was supposed to be -- and when? How did I tweet? When the iPhone 3G came along, with its elegant software and giant screen and the Internet in it, it was like going from black and white to colour, like when Dorothy crashlands in Oz. Ding dong, the WAP is dead.

I loved the iPhone. It was pretty, it was fun, it did everything I wanted it to. Which makes it all the more weird that just a few short years later, I wouldn't be seen dead with one.

The original iPhone was revolutionary. That's just a fact. (This is the point where some early adopters start banging on about the Nokia N95 having the Internet and apps, but that's like comparing a steam engine to an Aston Martin because they both have wheels.)

Android came shortly after, and the new narrative was established for the mobile story: Apple's refined but restricted walled garden versus Android's liberated but chaotic hippy dreamland. I'm not going to argue that one is better than the other. I've lived with both and loved both -- but always with something missing, something that can only be found in the other.

The iPhone and iPad get the apps first, in classy and refined hardware. But Android puts you in charge of every aspect of your phone, with a far wider choice of blowers. If only there was some middle ground...

With the Nokia Lumia 800 and Windows Phone, I reckon there is.

Wait, what just happened?

When the new world order of iPhones and Androids began, the old lags were caught flat-footed and left dazed for years. Nokia, BlackBerry and Sony Ericsson found themselves staring at Apple, Google, Samsung and HTC (who came from nowhere) and wondering what the chuff just happened. Microsoft too.

Microsoft at least had the nous to start afresh, chucking out the rubbish Windows Mobile and going back to the drawing board. On that drawing board some touchy-feely type drew some big squares, and the best mobile phone interface ever was born.

Interface is King

Yes, there are many aspects to an operating system. The app ecosystem. The extent to which it can be customised. The integration with the hardware.

But ultimately, the interface is the most important thing about a mobile phone. Everybody has a phone nowadays, so it has to be easy to use even if you don't know your app store from your elbow. We use them all the time, usually for very small tasks, so they have to be usable with one hand and one eye without breaking off from a conversation. We have to be able to dip into them while barely engaging our brains.

Processor speeds, screen sizes, app stores; all those things are important, but they mean nothing if the software fails to harness those smarts to an interface that's enjoyable to use. You could have the world's cleverest octo-core, eleventy-megapixel, high-definizzle phone in your pocket, but if the interface is a chore to grapple with then you're going to leave it there.

This may be news to some of the tech-frenzied readers who go ballistic at us in the comments whenever we emphasise interface -- hi guys! luv ya! -- but not everybody wants to feel like they're doing a maths exam every time they make a phone call, look up a film time or download an app. Interface is king.

Sure, we tech-savvy early adopters like a challenge, but mobile phones are no longer the domain of nerds like us who want a gadget to be complicated, so we can feel like we've mastered it. Mobile phones belong to our mums and dads now, our nieces and nephews, our ditzy co-workers who don't even read XKCD. The chumps.

My dad loves cars, but he wouldn't want to drive even the most souped-up supercar if it had a Rubiks Cube instead of a steering wheel and you had to line up all the greens to turn left. No sir: Interface. Is. King.

The King is Dead

Until not so long ago, that meant Apple. But something insane has happened. Something that we simply wouldn't have countenanced just three short years ago.

One company makes a beautiful, intuitive, elegant interface, and the other makes a dated, clunky interface. But now it's Microsoft showing off the thing of beauty, and Apple that's behind the times. Microsoft is the underdog and Apple is the monolithic, restrictive monopoly. Has the world gone mad?

Sure, the iPhone and iPad interface is still slick and simple. But the shine is gone -- iOS 5 looks almost exactly the same as iOS 4. Android showed what you can do when you can truly customise the look and feel of your phone, with its flexible home screens, handy widgets placing information right at your fingertips, and the capacity to alter any feature you like.

Long Live the King

Windows Phone strikes the perfect middle ground between the two. The slick, instantly recognisable and totally intuitive live tile interface is playful without being toylike, knocking Apple's once-revolutionary front end into a cocked hat. And on the other hand, widgets and dynamic live tiles give you the flexibility that marks Android.

It's utterly compelling, and that's why I won't be swapping my Nokia Lumia 800 for an iPhone any time soon.

Nope, Apple will have to do more than nick Android's notification system to tempt me back to that dated interface. No widgets? Pssh. Delving into the menus for simple tasks like killing the Wi-Fi? Whatevs. iTunes? See ya, most definitively would not wanna be ya.

Of course, I'm not saying Windows Phone is perfect. The pool of apps is more like a muddy puddle. It's only the arrival of Spotify in the Marketplace that has triggered this damascene conversion in your humble correspondent, as that's the first app I download on any new phone. And I still haven't got used to how when you zoom right in to a map it switches to satellite view.

But I love it how the directions tell you if you reach a certain road, you've gone too far. I love how if there's a problem with a text message, the smiley face messages icon turns to a frowny face. And I bloomin' love those big colourful tiles. Because, lest we forget, when you look at a gadget a hundred times a day it should make you smile every time, not want to kick it against a wall (the fate of my last iPhone).

My God. We're through the looking glass here, people. I'm a Windows fan now. ###

- Eric -

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To: Eric L who wrote (1274)2/10/2012 5:08:07 PM
From: sylvester80
   of 1640
 
No traction on Nokia (NOK).. No Plan B should Windows Phone fail

eetimes.com

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From: Eric L2/11/2012 9:41:52 AM
   of 1640
 
The New Nokia's Strategy at 1 Year ...

Elop Speaks ...

... on February 11 2012 on the 1st anniversary of the announcement of Nokia's new 3 pillared strategy, in South Africa. He looks back, comments on where Nokia is at today, and looks forward to 'Big Windows' (Windows 8), and Location Based Services as evolving opportunities in a 25 minute roundtable interview with SA's TechCentral editor Duncan McLeod, Talk Radio 702's Aki Anastasiou, the ZA Tech Show’s Simon Dingle, Moneyweb’s Hilton Tarrant and World Wide Worx’s Arthur Goldstuck. He also discusses the significance of evolving 'smarter' feature phones as a complement to Nokia's WinPhone smartphone strategy. It's yet another worthwhile Elop listen.

"Our Plan B is to focus on Plan A. We'll Learn and adjust; React and improve." - Stepen Elop -

>> TalkCentral: Episode 60 – ‘Stephen Elop Interview’

techcentral.co.za

- Eric -

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From: Eric L2/11/2012 11:06:34 AM
   of 1640
 
Woody Leonhard on Tablet MIDs: Microsoft and Established Competitors ...

Where is Microsoft? Well behind the curve, at this point. Any significant rival to the iPad is tied to the launch of Windows 8. We probably won’t see low-powered Win8 tablets until early 2013 — an eternity in a market that’s already exploding. About the time Microsoft gets a true iPad competitor out the door, Apple will be rolling out its fourth-generation iPad 4. And tablets based on Google Android 4 — or version 5 or 6 — will be commonplace. ... Microsoft may be behind in its tablet technology, but it obviously knows that a sea change is under way. As it focuses on Win8 and the Metro user interface, the company is starting to refer to traditional Windows applications as legacy apps and the Windows desktop as the legacy desktop. ... Let’s start with a given. A tablet is not a PC. - Woody -

>> Your Next Computer Could Well Be A Tablet

Woody Leonhard
Windows Secrets
February 2, 2012

windowssecrets.com

Like it or not — and I know that some of you don’t — tablets are changing the way the world works and plays.

Whether it’s an iPad, Kindle, Nook, or a tablet based on Google’s Android OS, mobile devices are swirling across the computing landscape. Here’s how to pick the right one.

Don’t believe that mobile devices are taking over? Consider these eye-popping numbers.

Based on numbers published by Gartner, the estimated total units of Windows PCs sold in the U.S. (desktops, laptops, Ultrabooks, netbooks — everything except Apple computers) dropped by 8.6 percent from Q4 2010 to Q4 2011. (The number of Macs sold rose by 26 percent, according to the company’s earnings report.)

During approximately that same time period, the number of iPads sold rose by 111 percent — to over 15 million in Apple’s fiscal Q1 2012, according to the earnings report. (Apple’s fiscal year ends in September.) If you combine tablets with more traditional computers, Apple might be the largest computer manufacturer on earth. (Combining tablets with traditional computers to tally sales numbers will become more common when Windows 8 ships on tablets.)

And where is Microsoft? Well behind the curve, at this point. Any significant rival to the iPad is tied to the launch of Windows 8. We probably won’t see low-powered Win8 tablets until early 2013 — an eternity in a market that’s already exploding. About the time Microsoft gets a true iPad competitor out the door, Apple will be rolling out its fourth-generation iPad 4. And tablets based on Google Android 4 — or version 5 or 6 — will be commonplace.

Microsoft may be behind in its tablet technology, but it obviously knows that a sea change is under way. As it focuses on Win8 and the Metro user interface, the company is starting to refer to traditional Windows applications as legacy apps and the Windows desktop as the legacy desktop.

That’s not to say we’re approaching the post-PC era just yet — no more than we’re into the post-combustion engine era. PCs will have a place for a long time to come. But that place is no longer the undisputed center of the computing universe. And PCs are certainly not the center of computing innovation.

Just as many of us moved from DOS to Windows, from desktops to portables, and from printed and faxed documents to the Internet, tablets are becoming an important addition to our digital life. So let me step you through the current options, from the point of view of a long-in-the-tooth Windows veteran.

From e-readers to personal-computer substitutes

Let’s start with a given. A tablet is not a PC. I can draw a thousand analogies — a motorcycle isn’t a car, a dome tent isn’t a house, a golden retriever isn’t a quarter horse. Tablets and PCs have different capabilities and limitations. There are tasks performed routinely on PCs that are, at least for now, nearly impossible to accomplish on a tablet. Tablets are lighter and more mobile, and they typically have excellent battery life (eight hours or more, unlike most full-sized, Windows-based notebooks.)

Tablets are great for many computing tasks we do obsessively every day — such as reading e-mail, searching the Web, checking Facebook, watching YouTube videos, and (when we’re feeling really decadent) watching Netflix movies in bed. With their relatively small size and light weight, they fit nicely between a full-sized notebook and our smartphones.

There are undoubtedly uses for a tablet that haven’t even occurred to us yet. For example, I’ve recently discovered that tablets are excellent for keeping children amused when your attention must be elsewhere.

So while I’m not going to tell you to toss out your PC just yet, I will suggest you seriously consider a tablet — especially if you’re in the market for a netbook or second PC. I did, and it was the right choice.

Right now, there are four basic tablet options, discussed below, plus hundreds of variations. They start as low as U.S. $79 for a simple e-reader and go up to just over $800 for the state-of-the-art tablet technology. They all include built-in Wi-Fi, so you can go to the Internet, download media and e-mail, and purchase apps without connecting them to a PC. Some also include 3G connectivity for times when Wi-Fi is unavailable.

Apple iPad: Whether you like Apple or not, the iPad is the standard by which all other tablets are measured — and is likely to remain so for some time to come. It’s expensive and big, compared to the other options in this review, but it offers just about everything you could want in a tablet. The iPad 2 runs from $499 for a 16GB model with no 3G to $829 for 64GB and 3G connectivity.

More than any other tablet currently sold, the iPad nicely handles many of those basic computing tasks we face every day — e-mail (unless your needs are excessive), Web browsing, Facebook, Twitter, Skype, instant messaging, and text messaging. As a mark of its success, the iPad is finding its way into a plethora of business applications.

The iPad 2 also goes well beyond computing tasks. Its 9.7-inch screen makes it an excellent Web-research and entertainment device. Use it to search Google Earth, catch up on the news (including Flipboard), check the stock market and weather, and stream audio and video (via Hulu, Netflix, TiVo, and many more). You can watch most YouTube videos, except for the few that are available only in the Flash format. (In a controversial move, Apple kept support for Adobe Flash out of the iPad and iPhone.) It offers more games and apps than you could shake two sticks at. Apple’s world-leading app store has a larger collection of games and apps than any other tablet format.

The iPad’s internal touch-screen keyboard is relatively easy to use, but if you’re doing a fair amount of typing, you can attach a Bluetooth external keyboard. Even with the external keyboard, however, the iPad won’t replace your PC for answering piles of e-mail, writing long reports, or cranking through massive spreadsheets. You’d also be hard-pressed to create high-end graphics on an iPad.

Overall, the iPad is a pleasure to use. If you want to work in a Windows/iPad world, check out these two Top Stories, “Top iPad apps for Windows users:” Part 1 and Part 2 ...

windowssecrets.com

windowssecrets.com

Thinking of buying an iPad 2 soon? I suggest waiting a couple of months — rumor has it that the iPad 3 will be announced in February. That usually drops the price of the current model by $100 or so, plus the next iPad might have new features you’ll want.

Bottom line: Consider the iPad if you’re looking for a smaller and lighter occasional substitute for your full-sized PC.

Kindle: Amazon’s Kindle readers range from a simple U.S. $79 model with a six-inch, grayscale screen to a $379.00 version with a 9.7-inch grayscale screen, built-in physical keyboard, and free 3G communications.

I own the Kindle Fire — the only Kindle with a color screen — and I use it often. Smaller, lighter, and at $199 roughly one-third the price of an analogous iPad, the Kindle Fire has a gorgeous screen; simple controls based on a bookshelf metaphor; and access to Amazon’s huge library of books, other types of media, and an expanding library of games. Currently, the Kindle’s application offerings are far fewer than what’s offered for the iPad, but there are apps for Facebook and Twitter; Netflix, Hulu and Pandora; and many other popular online activities.

Although its seven-inch touch screen is significantly smaller than the iPad’s, it’s better-looking — making it ideal for reading books, playing videos up-close, and sneaking in an occasional game of Angry Birds. It just doesn’t match the iPad for tasks that need larger screens and on-screen keyboards, such as managing e-mail and — with my vision — browsing the Internet. That said, my brother likes his Kindle Fire because its e-mail app automatically syncs with Microsoft’s Exchange Server. He says it works like a champ.

My toddler son likes the Kindle Fire every bit as much as the iPad because it’s easy to use and he doesn’t mind watching videos and playing with interactive books on the smaller screen — those short arms naturally keep the Kindle up close. Although the iPad has a larger kids’ library, Amazon offers enough Kindle media to keep any kid going for years.

Bottom line: If you’re willing to live with fewer features and capabilities, the Kindle is a bargain compared to the iPad — and it gives you a better screen for reading books.

Nook: I’ll confess I don’t own a Nook, but I know people who do and they love it — primarily for its simplicity. Models range from the basic $99 e-reader with a six-inch, grayscale touch-screen to the $249 tablet that comes with a seven-inch, color touch-screen.

The Nook’s forte is as an e-reader. After playing with the color version for a while, I liked it better than the Kindle Fire when reading digital books and magazines: the scrolling works more naturally and more quickly, and in bright light the screen is a bit easier to read. I also preferred the Nook’s microphone, home key, and hardware volume control. The Nook also has a microSD card slot, a feature missing on the Kindle Fire.

On the other hand, browsing around the Web is easier on the Kindle; the built-in Web browser simply works better. The Kindle Fire is also cheaper, it has more cloud services, you can download videos to the Fire for later playback — and I just plain prefer the Kindle’s interface.

There are rumors that Barnes&Noble might spin off its Nook division, possibly selling it to some company that can afford to keep the format competitive. But given the number of Nooks in the hands of avid e-book readers, the Nook should be around for years to come.Bottom line: If you’re willing to live with fewer features and capabilities, the Kindle is a bargain compared to the iPad — and it gives you a better screen for reading books.

Bottom line: Although the color Nook has tablet-like capabilities, it’s best as a light, compact, inexpensive device for reading digital books and magazines. If in doubt, try both the Kindle Fire and the Nook Color, and decide which interface you prefer.

Android: This group is the least polished and most confusing of all tablet categories. Currently, there isn’t one common “Android” interface, and even the operating system has been modified and hacked to the point where making blanket statements about all Android tablets is nearly impossible. There are literally dozens of different flavors. (The Kindle and the Nook also run Android — somewhere deep down inside.)

That said, after a rough start, Android tablets are starting to come into their own. They could soon flood the tablet market, pushing down prices and raising user expectations. But here’s my advice: If you’re going to buy an Android tablet, wait for one that runs Android 4.0 — the so-called Ice Cream Sandwich (ICS) version of the operating system. To my knowledge, there aren’t any currently shipping tablets that run ICS yet. ASUS has, however, released an ICS upgrade for its existing Eee Pad Transformer Prime, a hybrid notebook/tablet. (CNET has a good overview of the improvements on its product reviews site.)

The main draw of ICS isn’t a bucketload of new features. Rather, ICS should help reduce the explosion of tailored code in Android devices. (The operative word here is “should.”)

One way around the many OEM mods is to root the devices. For example, you can root an Android-based phone and install a generic version of the OS. Rooting will sometimes give you more features than the locked-down OEM software. But rooting carries risks such as a failed phone or broken warranty. (Although the new rooting tools are fairly well automated, always back up your original factory setup.)

For more info on rooting Android phones and other devices such as Kindles and Nooks, enter rooting {device} into your favorite search engine.

Bottom line: As the owner of an Android phone, I’ll consider getting an Android tablet when ICS has been out a few months. I suggest you do likewise. If it lives up to expectations, it will give the iPad its first real competition.

Coming to a tablet near you — Windows 8

You know Windows. You feel comfortable with Windows and you don’t particularly want to learn a new operating system. So should you wait for a Windows 8 tablet?

That depends on why you’re willing to wait for a Win8 tablet and for how long.

If you want a Win8-based tablet because it’ll feel more like Windows than an iPad or Kindle, you’re almost assuredly waiting for something you don’t really want. Yes, the first crop of Windows 8 tablets will most likely offer the legacy Windows 7-style desktop, but do you really want to run the Windows 7 desktop on a tablet? Probably not.

Windows 8 tablets will also have the new Metro interface — the one that looks a lot like Windows Phone. Most likely, you’ll end up running the tablet on the Metro side and rarely, if ever, go to the legacy desktop. (Conversely, if you buy a new Windows 8 desktop, laptop, or maybe even an Ultrabook, you probably won’t bother with Metro. It all comes down to form factor and use.)

Moreover, unless something magical happens in the land of Intel hardware over the next few months, those first Win8 tablets will be heavy and expensive — even when compared to an iPad. But they’ll still be “compatible” in that they’ll run all those Windows 7 apps you currently have on your desktop.

Further down the road — probably well into 2013 — Microsoft says it will have Windows 8 tablets that run on ARM hardware (more info), now found in the sleeker and less power-hungry mobile devices you’re used to (iPad, Kindle, Nook, and many smartphones). But unless Microsoft can pull a huge rabbit out of its hat, those ARM-based, iPad-competitive tablets will be incompatible with Win7 apps.

If that’s the case, why wait? You can have an incompatible iPad now or wait a year for a mostly incompatible Windows 8 tablet.

Perhaps that explains why even many Windows users have succumbed to the iPad. ###

- Eric -

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From: Eric L2/12/2012 10:30:59 AM
1 Recommendation   of 1640
 
Paul Thurrott on Windows Phone 'Tango' and WinPhone 8 'Apollo'

>> Windows Phone in 2012

What you need to know about Microsoft's two 2012 Revisions to Windows Phone

Paul Thurrott
Windows IT Pro
February 10, 2012

windowsitpro.com

This year, we can expect two revisions to Windows Phone, one minor and one major. But unlike with previous versions, these releases won't necessarily supersede each other and will instead coexist in the market as we head into 2013. And that means that both are quite important to the future of Windows Phone, despite their minor and major tags, respectively. Has Microsoft finally found a recipe for success in the smartphone market?

Windows Phone "Tango"

The first of these releases, code-named "Tango" and expected by mid-2012, is aimed at broadening the Windows Phone user base. It will do so by undercutting the requirements of the current Windows Phone platform to support lower-end devices that can be sold more cheaply in emerging markets. Microsoft is thought to be working closely with its special partner, Nokia, on this Windows Phone version.

The biggest change to Tango, which will likely be called Windows Phone 7.5.1 when released, is that it will lower the platform's memory requirements. It will do so by ushering in a new generation of low-end Windows Phone handsets that utilize just 256MB of RAM, down by half from the 512MB of RAM that's more common today.

But it's not just that these handsets will include less RAM, according to my sources. The underlying OS is also being optimized for the lower RAM allotment, with apps certified for this release being required to use less RAM and other resources, and certain resource-intensive background tasks being disabled.

Developers will be able to target Tango or Windows Phone 7.5 going forward, or both, and users of the new low-end systems will basically be able to access a subset of the existing Windows Phone Marketplace apps selection. (That said, I'm also told that Tango users will be able to browse, but not download, incompatible apps. That's a rather unfortunate prospect.)

This situation will lead, of course, to charges that Windows Phone, like Android, is being fragmented. And while true enough, it's currently unclear how much of the existing Windows Phone apps library will be incompatible with the new devices. I'm told that some high-end games such as "Plants vs. Zombies" won't work, for example, while others such as "Angry Birds" will run normally.

Whatever your feelings on the strategy, it's clear that Microsoft is pursuing a two-prong approach that gives it both quantity (Tango) and quality (Windows Phone 8, see below), albeit in two separate product lines that are familial only in that the available apps are (largely) compatible between the two. Given Windows Phone's relatively low impact in the market so far, this strategy is, at least, excusable.

Developers should receive a new version of the Windows Phone SDK by April, I'm told. This SDK will let developers test apps on both 256 MB Tango devices and mainstream 512MB handsets in emulation. Developers can choose to opt out of Tango going forward if they'd like, though that might not be desirable if these devices sell as well as expected.

I've seen rumors that developers will get support for C++ in the Tango SDK, in addition to supported managed code languages such as C# and Visual Basic, but I've not been able to corroborate that. (And I doubt such support would be tied to a minor OS upgrade such as this.)

More credible are rumors that Tango will support up to 120 different languages, up from 35 in today's Windows Phone versions. I've not verified that either, but it at least makes sense given the target markets. We should know more soon: I'm expecting Microsoft to formally unveil Windows Phone Tango in late February at Mobile World Congress.

Windows Phone 8 "Apollo" Revealed

Thanks to a rather exhaustive leak by the mobility blog Pocketnow, I can now discuss a far more compelling Windows Phone release that will be launched alongside Windows 8. Dubbed Windows Phone 8 and code-named "Apollo," this release is a major one in every sense of the word.

Windows Phone 8 is part of the Windows 8 family of products, and it will share core technologies with its desktop- and tablet-based stable mates—including the kernel, multicore processor support, networking stack, security, and multimedia, according to Windows Phone honcho Joe Belfiore—as well as various user experiences such as the Metro-style UI.

In a leaked video, Belfiore explained that there were two major new functional areas to Windows Phone 8—Scale and Choice andWindows Reimagined—and four supporting functional areas: Seamless Communications, Lights Up the World Around You, Smarter Way to App, and Built for Business. So maybe it makes sense to frame this discussion around those areas.

Scale and Choice

Windows Phone 8 will add support for higher-end processors, including those with dual cores, Belfiore notes in the leaked video. It will also enable up to four different screen resolutions, though he doesn't specify what those are; today's Windows Phone devices support just one, 480 × 800. It will also officially support removable micro-SD expansion for the first time. (And yes, I know that a handful of first-gen Windows Phone devices included this expansion, but Microsoft didn't support it.)

A new feature called Data Smart will help users get the most out of their increasingly restrictive cellular data plans, while underlying changes to the platform will ensure that Windows Phone 8 uses less data than before. The system will use Wi-Fi and not cellular data whenever possible, and a new Kindle Fire–like browser proxy service will make web browsing and third-party app usage 30 percent more efficient.

Data Smart will include a dedicated app for managing data usage and also a live tile with live data usage stats. The Local Scout feature in Bing is being updated to help find nearby Wi-Fi hotspots, and in many regions, cellular data will be automatically offloaded, when possible, to operator-run Wi-Fi hotspots.

Windows Reimagined

The big news for many will be that Windows Phone 8 is officially part of the Windows 8 family of systems. Previously, Microsoft has said that Windows 8 would work on devices with screens as small as 7”, and it appears that Windows Phone 8 will fill the gap for devices with smaller screens.

Regardless of the plan, Belfiore said that the Metro UI used in both Windows 8 and Windows Phone 8 would become "the new familiar," and that hundreds of millions of people will get Windows 8 on their PCs, laptops, tablets, and, yes, phones, in the year after the whole platform launches. (My sources tell me to expect a Q4 2012 launch for both Windows 8 and Windows Phone 8.)

As noted previously, Windows Phone 8 will share key components and user experiences with Windows 8, while some experiences will be custom tailored for the smaller form factor, including Internet Explorer 10, which will ship in a special IE 10 Mobile version just on Windows Phone.

For developers, hardware makers, and device driver writers, the two platforms are so close that those who "are writing apps or device driver writers can reuse, by far, most of their code, making it easy to target both the phone and the PC," according to Belfiore. The grand unification begins.

Windows Phone 8 and Windows 8 will also share several online services, including SkyDrive and Xbox LIVE. SkyDrive will assume a far greater role in this generation, as it will be used for syncing settings and files between Windows 8–based PCs, devices and phones as well as media and other content.

Belfiore specifically mentions storing music and Microsoft Office documents on SkyDrive and then accessing that content "magically" from the phone. He notes that the Windows Phone 8 music experience will be able to stream user-uploaded songs from SkyDrive seamlessly.

Microsoft is also killing off the Zune PC client, which is currently required to sync phone-based photos to the PC and to deliver large software updates to the phone. In Windows 8, this app will be replaced by a dedicated companion app for Windows Phone 8. Presumably, those activities that do require the Zune software today—phone camera downloads and software updates—will also be able to be done through the cloud, but that's not clear.

Seamless Communications

Windows Phone 8 handsets and Windows 8 devices (primarily tablets, but also some laptops) will also include Near Field Communications (NFC) chips and, as important, exterior "tap points" so that users with these devices can share information. NFC, of course, is also used for making secure digital purchases, so Windows Phone 8 will also include an integrated Wallet experience, similar (I imagine) to Google Wallet.

Windows Phone 8 will also support an emerging IP Multimedia/Rich Communications Suite (IMS/RCS) VoIP standard called RCSe. As with Skype, this functionality will be provided as a dedicated app but also with some interesting integration into the relevant platform pieces, such as the People hub contacts management system.

I'm told, however, that Skype will be optional in Windows Phone 8, which I take to mean that certain wireless carriers might choose to leave this feature out of the phones they sell.

Lights Up the World Around You

This rather nebulous category revolves largely around the location-aware features of Windows Phone, a fairly obvious area of functionality for any mobile system. This includes various improvements to Bing and Local Scout, but Belfiore didn't offer much in the way of explanation. I'm told that Local Scout is picking up personal recommendation capabilities, however.

Smarter Way to App

While Microsoft has evolved its app platform through subsequent releases of Windows Phone, adding interesting but limited extensibility functionality in Windows Phone 7.5, Windows Phone 8 will enable a new app-to-app communication capability that appears to be based on Windows 8 Contracts.

It will also add native app creation abilities for all developers, and not just for those who partner with Microsoft, as is the case today. This will help developers more easily port games and apps between Windows 8 and Windows Phone 8, of course, but also with iOS and Android too, Belfiore claims.

The camera app is being thoroughly overhauled in Windows Phone 8 to let third-party developers—and Nokia—dramatically enhance the capabilities of the camera and even take over the built-in camera app, which Belfiore described as "basic." These so-called "lens apps" offer "mind-blowing possibilities," according to Belfiore.

Microsoft is projecting that the Windows Phone Marketplace will have over 100,000 "Mango" (Windows Phone 7.5) apps by the time Windows Phone 8 launches. And all of these will be compatible with Windows Phone 8, which is fantastic. Improvements to the Marketplace experience will surface relevant apps during searches more naturally, Belfiore said, and will utilize Bing technologies to deliver real-time results to users.

Built for Business

One of the most exciting aspects of this system is that Microsoft, finally, is addressing the business market. Windows Phone 8 will "greatly satisfy IT admins" with full support for Exchange ActiveSync (EAS) policies, including full-disk encryption courtesy of BitLocker, and, get this, the Windows 8 Secure Boot feature. And BitLocker will be on by default on every single Windows Phone 8 handset, Belfiore says, so they're secure by default.

Windows Phone 8 will of course include updated versions of the Office Mobile Apps that are tied to the "Office 15" wave of solutions. It will also include enhanced device management and inventory support through System Center, and private software distribution, so corporations can deploy and manage apps inside their firewall.

Folks, this is exciting stuff. And while I might quibble with the two-pronged approach that Microsoft is taking with Windows Phone Tango and Windows Phone 8, there's little doubt that the Windows Phone 8 wave, in particular, will be a huge hit with consumers and businesses alike.

Here, we see the makings of a renaissance for a product line that, frankly, deserves more than the scant attention it's received thus far. With Windows Phone 8, Microsoft's mobile OS is finally poised for success. ###

- Eric -

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From: Eric L2/12/2012 11:39:44 AM
   of 1640
 
Paul Thurrott on Apps Organization ...

... comparing WinPhone 7.5 to iPhone iOS and Android Apps Organization.

>> Windows Phone 7.5: Apps Organization Improvements

Paul Thurrott
Supersite for Windows
February 11, 2012

tinyurl.com

While Windows Phone is perhaps unique among its smart phone peers in that it emphasizes integrated experiences over individual apps, Microsoft's mobile platform still offers a first-rate apps experience as well. And with over 60,000 apps to choose from today, Windows Phone users have a cornucopia of apps from which to choose.

This embarrassment of riches comes at a price, of course. As you download and install more and more apps, organizing them becomes problematic. But you may not be surprised to discover that the methods Windows Phone uses to aid in that organization is unique and true to the platform.

It may be useful to momentarily consider how other smart phone platforms allow users to organize their apps first, however.

On the iPhone, or iOS in general, Apple provides the most basic user experience of all: A grid of icons that allows some customization via icon positioning, over several screens and a dock area that persists between screens, and through a folder feature.

Both features, however, are limited. Apple iOS does not allow the user to place icons anywhere on the screen they'd like. Instead, they can only position icons from the top left corner of the screen, in order. So if you'd like to place an icon in the middle of the screen, you cannot, unless you've filled in all the available slots before and above that area.

Apple introduced folders to the iPhone in iOS 4 (the current version is iOS 5). This features lets you organize several app icons inside of a single icon, called a folder, saving on-screen real estate. But these folders can store up to 12 icons only. And some built-in icons, like Newsstand (part of iOS 5) cannot even be placed in a folder.

In Android, Google removes some of the limits of iOS and introduces some unique features, including the ability to mix and match both app icons and more expressive widgets on any of the device's home screens (of which there are 5 on modern Android versions). Like iOS, Android offers a folder feature so you can collect related app icons into a single location, and there's a dock-like area on the bottom of the display that persists between the various home screens.

Unlike iOS, however, Android allows the user to place icons (or widgets) anywhere on the screen they like. This can create a messy display, as it can on PC desktops, but it provides the user with better customization and personalization capabilities.

So how does Windows Phone compare?

As a more recent mobile OS, Windows Phone has more basic app organization capabilities. This system offers a single, vertically scrolling Start screen of live tiles, each of which can be very expressive with live information. Put simply, live tiles are vastly superior to the dull, blank icons you see in iOS, but they also cut the difference, functionality-wise, between widgets and app icons in Android. That is, they provide the features of both in a single user interface.

Like the Android home screens, Windows Phone's single Start screen is designed to be highly customized by the user. You can place live tiles for your favorite apps in whatever order you'd like, though as with iOS, you're not allowed to leave (vertical) spaces between tiles; instead, they must start at the top of the scrollable screen and move down from there.

Windows Phone live tiles are curiously uncustomizable in two key ways. While most live tiles are square tiles, some built-in tiles are larger, double-sized rectangles, like Calendar and Pictures. There's no way to configure these tiles to be other sizes. And live tiles are always colored to match the system theme's accent color. You can't have different tiles with different colors, unless it's a third party app that sets this explicitly.

Also like Android, Windows Phone also offers a separate screen that displays all the apps that are available on the device. This screen, called the App List, can be reached by swiping to the left while viewing the Start screen. Or, you can tap the small Right Arrow icon in the top right corner of the Start screen.



Since the original Windows Phone version, the App List has offered a very basic, alphabetical list of all of the apps available on your phone. You can launch any (non-game) apps from this screen, of course, which scrolls vertically like the Start screen. But you can also tap and hold on an individual app icon to see additional per-app options, including:

Pin to Start. This option pins a live tile for the currently-selected app to the bottom of the Start screen. If the app is already pinned to the Start screen, this option will be grayed out.

Rate and Review. For third party apps only, you can navigate to the app's page in the Windows Phone Marketplace and rate and review it if you'd like.

Uninstall. For third party apps only, you can uninstall the app, which will remove it from the device. This action will also remove a pinned live tile, if present.

Note that games are managed through the Games hub, which is sometimes and incorrectly referred to as the Xbox LIVE hub. In this user experience, you'll find a similar games list called Collection that is divided into sections called Recent, Xbox LIVE and Other. Tapping and holding on any of these games will provide the same options described above.

New to Windows Phone 7.5, the App List has been improved to make using many apps more manageable. Once you have 45 or more apps in the App List, it will be segregated alphabetically using the same list picker control that's used in the People hub.



In this new UI, you'll see headings for the letters of that start the name of each app (like "A", "B", and so on). To quickly jump down the list to a letter further down the alphabet (like "T") simply tap any letter heading and you'll be presented with a grid of letters. From here, tap the letter you want and you're off.



Furthermore, Windows Phone 7.5 adds a new Search icon on the left side of the screen. Tap this icon and you can search for an installed app using a live results list that will trim off apps as you type.

Windows Phone 7.5 also adds a live download progress indicator. So if you download an app from the Marketplace, you'll navigate to the App List screen and see the progress of that app's download as it happens. This change helps you find the app you just downloaded, providing you with an opportunity to launch it immediately or, perhaps, pin it to the Start screen. (And yes, game downloads will navigate you to the Collection list in the Games hub and work similarly.)



Overall, while Windows Phone's app navigation capabilities are still more limited than what's available in iOS or Android, they've improved very nicely in Windows Phone 7.5. And looking ahead to the next major Windows Phone version, which will be based on Windows 8, I think it's clear that these features will be improved fairly dramatically then as well. ###

- Eric -

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From: Eric L2/13/2012 8:51:00 AM
   of 1640
 
Joe Wilcox on Microsoft's Win 8 Rearchitecting

>> What Windows 8 Means to Microsoft and to You

Joe Wilcox
BetaNews
February 12, 2012

betanews.com

The headline really should be "What Windows 8 and Windows on ARM mean to Microsoft and to you" but that didn't ring right to my ears. But it more aptly describes the train of this analysis.

Simply stated: Windows 8 is the riskiest release ever. Microsoft execs say they are "re-imagining" Windows. Believe them. But it's much more: Reinvention. If successful, Microsoft will be a very different company in five years, and that's as much about the future stock price and company valuation as market position and products. All depends on the risks delivering rewards.

Windows 8 and Windows on ARM are nothing short of re-architecting Microsoft's flagship operating system from kernel to desktop. The Redmond, Wash.-based company will ask much of customers, developers, OEMs and other partners during this difficult transition, and it will be hard on everyone. But the time is now, or never. If Microsoft fails to take the risks now, Windows' luminescence will diminish in a half decade (or even less).

Microsoft needed to make these changes in the mid Noughties, and had it done so Apple likely would not be as successful with iOS devices. But Windows Vista and US antitrust oversight set back the timetable.

Undoing Antitrust Travails

Federal prosecutors, and their attorneys general partners, filed the US antitrust case in May 1998 to prevent Microsoft from stifling innovation in the tech industry. However, government oversight failed to quash the companies' twin monopolies -- Office and Windows. The case accomplished something else: Windows innovation stagnated during the last decade, as Microsoft backed off the so-called middleware categories covered by the consent decree/final judgement and withheld integrating new technologies into the operating system that should have kept the platform vital and created more opportunities for third-party developers.

The Windows 8 and Windows on ARM risks simply would be impossible if Microsoft was still under US antitrust oversight. That ended in May 2011 and almost immediately the winds of change rushed from Washington State. Clearly the company had long planned to bundle more applications and services into Windows and to make demands of software developers and hardware partners realistically impossible before.

For example, trustbusters claimed that Microsoft's efforts to offer a more unified Windows user experience across PCs was anticompetitive. As such, the company gave up control of the Windows start screen and desktop icons and hid access to some OS features, among other concessions. Repeated: Many of the risks Microsoft is taking with Windows 8 and Windows on ARM would be next to impossible under antitrust oversight.

Take Windows Store, for example. For security reasons, among others, Microsoft will largely limit software sales and distribution to the built-in Windows Store. Microsoft competitors could have cried antitrust, anticompetitive foul to government officials a year ago. Now Microsoft is freer to offer a mechanism that eventually will benefit developers (easier sales distribution, less piracy) and better protect Windows users from malware.

As Microsoft's future Windows strategy unfolds, it's hard to see where there wouldn't be trouble if antitrust oversight continued. Microsoft is dictating third-party software and hardware product design in ways not seen in more than a decade. But there's more to it: Microsoft is suddenly empowered to take competitive risks that could doom Windows if they fail.

I can't emphasize how different things are now. Microsoft is itself undergoing a slow but steady process of re-imagining, of reinvention. The company long known for being risk adverse is today taking risks unfathomable five years ago. In December 2009, I called Microsoft's first decade of the new century one of "shattered dreams". A year ago, I highlighted how Microsoft CEO Steve Ballmer finally had consolidated his leadership in the post-Bill Gates era. If given continued chance, Ballmer may yet redeem himself and Microsoft for this decade and the next.

Redemption Tale

One of the most prevalent themes in American cinema is redemption -- Jimmy to Stewart as George Bailey, Robert Redford as Roy Hobbs, Clint Eastwood as Frank Horrigan, Russell Crowe as James J. Braddock, Paul Newman as Frank Galvin and many, many more.

We love our heroes fallen and restored.

Steve Jobs' second coming at Apple is one of the best, real-life redemption tales of the computing age. Apple was months from bankruptcy when he returned to the company in late 1996 and became interim CEO in mid 1997. In the 2011 quarter Jobs died, Apple reported $13 billion in income, and the iPhone alone generated more revenue than all of Microsoft. It's a helluva a redemption story and one few writers could have scripted as fiction.




Ballmer's redemption story, and that for Microsoft, unfolds right now. It's a story in progress that shares similarities to Apple's. In 2001, during economic crisis, Apple made four strategic investments that are core foundation of its current success -- in order: iTunes, Mac OS X, Apple Store and iPod. On the software side, everything depends on Mac OS X (from which iOS derives) and it was a tough transition executed at a seemingly bad time.

Apple reinvented Mac OS in early 2001, with new architecture and user interface. Timing was hugely risky. Microsoft owned the PC operating system market and prepared to release Windows XP (in October). So just as the majority of developers prepped for the new Windows, Apple asked them to adopt new development tools, port older Mac OS apps and code native software. Apple couldn't get developers' attention, with major partners. Adobe and Quark among them, taking years to fully support OS X. Strangely, Microsoft supported Apple's new operating system first among the big Mac developers with new version of Office in autumn 2001.

Microsoft's situation is strangely similar today. The PC era is waning, as smaller, more mobile computing devices increase in popularity. There Apple has had huge success with iOS devices, which are pulling away sales from Windows PCs. Just in the last quarter, Apple shipped 37 million iPhones (generating more than $24 billion in revenue) -- 55 million iPads since the tablet's launch nearly two years ago. During a critical transition, when non-PC devices slop up Windows sales, Microsoft is re-architecting the operating system.

To support the new architecture, Microsoft will demand much from customers, developers and other partners -- particularly Windows on ARM. Microsoft's long-standing development priority has been this: Provide existing users backwards compatibility. Problem: The priority hampers new OS development and adoption of newer Windows editions. The company isn't fully abandoning this philosophy, but absolutely diminishing its role. Windows 8 will provide a lifeline to existing apps and the desktop motif, but the new Metro UI is priority, as are apps written for it, their distribution (through the Windows Store) and emphasis on developers writing for native code.

Windows on ARM leaps ahead, leaving little legacy behind. System-on-a-chip fundamentally changes how everyone -- customers, developers and other partners -- relate to Windows. More significantly, Microsoft is taking control over the Windows development and user experiences in a way not seen before 2000, when US District Judge Thomas Penfield Jackson ordered the company's breakup (an order later overturned by an appellate court).

Time is Now, or Never

From the perspective of non-PC competition -- mobile devices connected to the cloud -- Microsoft's timing is seemingly disastrous. The company and its partners are sure to lose sales during the transition. However, from another perspective, timing couldn't be better. Businesses remain Microsoft's core market and most will have finished or be close to completing migrations from XP to Windows 7. So the majority of customers will have recently upgraded. If Microsoft is going to "re-imagine" Windows, a time when core customers are least likely to upgrade is opportune. Windows 8 and, more importantly, Windows on ARM are about preparing the ecosystem of customers, developers and others for Windows 9.

If the strategy works -- and that includes unification of the user interface across devices (ideally the codebase, too) -- Windows will be a different, more flexible, more (cloud) connected operating system by the time v8's first service pack releases than it is today; and beyond. Like Apple laid a difficult new OS foundation with Mac OS X, Microsoft is on track to do something similar, actually much better, today. Because so far, Microsoft is executing the early phases much better than Apple did more than a decade ago.

During his final Consumer Electronics Show keynote, Ballmer proclaimed: "There's nothing more important at Microsoft than Windows". Believe it, despite holiday quarter 2011 doldrums, when the division's revenue fell by 6 percent year of year and profits by 11 percent.

If Microsoft's Windows re-imagining strategy works, in a few years the stock price, which has struggled to top $30 for about 12 years, could dramatically change. Apple is example again. (Disclosure: I do not invest in Apple, Microsoft or any other company -- to avoid conflict of interest.)

On the eve of Macworld in January 2003, with Apple shares at $14.85, analyst Michael Hillmeyer reinstated Apple coverage with "sell." Hillmeyer wrote in a note to investors: "Although Apple makes great products, in our view the new product pipeline looks skimpy and we expect continued market share losses. A product differentiation strategy is difficult in a business increasingly commoditizing."

In nine years, Apple's fortune dramatically changed. There is the aforementioned blow-away fourth quarter. Then there are the shares. Apple reached a new 52-week high on Friday, $497.62. It's not difficult math to see the difference from $14.85.

There's no reason why if Microsoft's Windows risks deliver rewards, the share price can't dramatically rise by the Windows 9's release. But that's a redemption story not yet written. Is Ballmer now on the CEO's version of the "Hero's Journey"? We shall see. ###

- Eric -

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From: Eric L2/14/2012 1:23:25 PM
   of 1640
 
Approvals for Google's Motorola Mobility (MMI) Buy ...

... and potential risk attendant for Google (see 2nd article).

>> Google Gets U.S., EU Nod to Buy Motorola Mobility

Diane Bartz and Foo Yun Chee
Reuters
Washington/Brussels
February 14, 2012

U.S. and European regulators approved Google Inc's $12.5 billion purchase of Motorola Mobility Holdings Inc and said they would keep a sharp eye on the web search giant to ensure patents critical to the telecommunications industry would be licensed at fair prices.

It was one of a series of approvals on Monday that underscored the scramble by technology companies to acquire big pools of patents.

The U.S. Justice Department also approved an Apple Inc-led consortium's purchase of a trove of patents from bankrupt Canadian company Nortel Networks Corp and signed off on Apple's purchase of patents formerly owned by Novell Inc.

Google, whose Android software is the top operating system for Internet-enabled smart phones, said in August it would buy phone-maker Motorola for its 17,000 patents and 7,500 patent applications, as it looks to compete with rivals such as Apple and defend itself and Android phone manufacturers in patent litigation.

The acquisition, the largest in Google's history, will also mark the Internet search company's most significant foray into the hardware business - a market in which it has little experience. Some investors have worried that Google's profit margins may suffer as it becomes a hardware maker, although Google has said it intends to run Motorola as a separate business unit.

Regulators in China, Taiwan and Israel have still not signed off on the Google purchase of Motorola.

Google shares finished Monday's regular trading session up 1 percent at $612.20.

Antitrust enforcers on both sides of the Atlantic want to prevent companies from gouging rivals when they license patents essential to ensuring different communications devices work together.

"This merger decision should not and will not mean that we are not concerned by the possibility that, once Google is the owner of this portfolio, Google can abuse these patents, linking some patents with its Android devices. This is our worry," EU Competition Commissioner Joaquin Almunia told reporters in Brussels.

The U.S. Justice Department said it was reassured by Apple's and Microsoft's public statements that they would not seek injunctions in filing infringement lawsuits based on the Nortel patents.

"Google's commitments have been less clear," the Justice Department added in a statement. "The division determined that the acquisition of the patents by Google did not substantially lessen competition, but how Google may exercise its patents in the future remains a significant concern."

Almunia said the EU might be obliged to open some cases in the future.

"This is not enough to block the merger, but we will be vigilant," he said.

Regulators in China have until March 20 to decide whether to approve the deal or start a third phase of review, according to a source close to the situation.

The purchase would give Google one of the mobile phone industry's largest patent libraries, as well as hardware manufacturing operations that will allow Google to develop its own line of smart phones.

Google, the newest major entrant to the mobile market, is already being sued for patent infringement by Oracle Corp, which is seeking up to $6 billion.

The legal battles over patents between technology and smartphone companies has prompted the European Commission to open an investigation into legal tactics used by Samsung Electronics Co Ltd against Apple and whether these breach EU antitrust rules.

Some regulatory experts said the DOJ's comments in approving Google's acquisition of Motorola appeared to be more than mere boilerplate.

"They have to proceed with caution and tread lightly," said Shubha Ghosh, a professor at University of Wisconsin Law School who specializes in antitrust law and intellectual property, with regards to Google.

Regulators will be on the lookout for practices that might limit the entry of new smartphones or new technologies.

"If Google makes it more difficult for new technologies to emerge, by locking-in existing licensees of the patents so that it becomes not profitable for them to adopt other technologies, that's the kind of thing that might give rise to antitrust scrutiny down the road," said Ghosh.

Google's move to buy Motorola Mobility came shortly after it tried and failed to buy Nortel's patents. The winner was an Apple-led consortium, which includes Research in Motion Ltd, Microsoft Corp, EMC Corp, Ericsson and Sony Corp, which agreed in July to pay $4.5 billion for 6,000 patents and patent applications.

Google, which runs world's No. 1 Internet search engine, has been under increasing regulatory scrutiny. The U.S. Federal Trade Commission and the European Union are both investigating Google following accusations it uses its clout in the search market to beat rivals as it moves into related businesses. ###

>> Google's Motorola Purchase Approved; Google Becomes Android's Greatest Threat

Ian Fogg
Screen Digest
February 14, 2012

tinyurl.com

• Both the US Department of Justice and the European Commission have decided there are no competitive grounds to block the proposed acquisition of Motorola Mobility by Google.

• Google had agreed to acquire Motorola Mobility for $12.5bn last August, pending regulatory approval.

• Motorola shipped 42 million mobile devices in 2011, of which 18.6 million were smartphones.

• Motorola was the ninth ranked smartphone maker and the number nine phone maker overall in 2011 by unit sales and it has over 17,000 patents.

• Google is the driving force behind Android, the leading smartphone operating system, which is used by Motorola, HTC, Samsung, LG, and Sony for the majority of their smartphones.

Our Take

For Google, the acquisition of Motorola Mobility provides tremendous assets in both the smartphone and set-top businesses. Plus, it brings a patent portfolio that will help Google defend Android against the many intellectual property threats. The competition authorities are right to approve the transaction; Motorola is too small a player to change the dynamics in the mobile market.

Google's Motorola acquisition nevertheless changes the mobile landscape markedly. It increases risk for device makers using Android to power their smartphones. Google already has a dominant role in the product roadmap, software development, media ecosystem and strategy for Android. Google could now choose to favour Motorola either overtly or more quietly. Although Google has stated that is not its current intent such decisions could be undone in an instant.

Google is now in the unusual position of being both Android's greatest supporter and its biggest threat.

Prior to this transaction, Google lacked a hardware business and so did not compete directly with the many handset makers that use Android such as Samsung or HTC. This has changed. Google now follows in the steps of other companies that have both licensed software and also competed with their partners.

The precedents are not positive for Google or the handset makers backing Android. Previous attempts for a single company to both create software for license and also at the same time to ship hardware based on it have failed:

• Nokia licensed the Series 60 version of Symbian while using it for its own smartphones. While Nokia did secure a series of licensees, few shipped more than a one or two device models. Other companies were frustrated by lack being treated as second class partners. Series 60 licensees included Lenovo, LG, Panasonic, Samsung, Siemens, Sendo and Sony Ericsson. Nokia is now winding down Symbian as Nokia has switched to embracing Microsoft's Windows Phone.

• Palm competed with Sony, Handspring, IBM with Palm OS classic. Back before Palm launched WebOS and became a part of HP, Palm attempted to both license its original handheld OS and also ship its own devices. Tensions between the various licensees led Palm to expensively re-organise into two divisions: a software division called PalmSource and a hardware division called PalmOne. The software division failed to survive as an independent concern, and became a part of Access. PalmOne eventually rebranded to be just Palm again.

• Apple licensed Mac OS in the late 1990s. After concerns about the cannibalisation of Apple's own Mac sales by its cheaper partners, new CEO Steve Jobs killed the endeavor.

Perhaps surprisingly to many, Google does license parts of Android, despite the perception that Android is a completely open source platform. In practice the Android ecosystem is not as open a system as Google's marketing suggests, notably:

• Key Android applications are proprietary Google software that device makers must license. The list includes Gmail, Maps, and Android Market. The latter is especially significant: Android Market is the dominant route to market for Android apps and there are few true alternatives outside of North America (where the Amazon App Store is becoming credible) and China (where restricsions on propietary Google services have seen local players flourish).

• Android is developed behind closed doors not in the open. This approach has delayed Google's partners from shipping smartphones based on the latest Android release. While the first Android v4 phone, the Galaxy Nexus, went on sale last November no other v4 Android phones are yet on sale. Android software is only moved into an open source model after it is completed.

• Google's widely heralded Nexus phones and other reference devices are often seen as a Google phone strategy, but they're not the same as the Motorola acquisition. Such flagship Nexus devices were not competitive with Google's partners as they were always developed in partnership with one of Google's device partners. HTC, Motorola and Samsung have each co-developed two of the Android reference devices.

For years, Android backers have split into two camps. Those, like Motorola, that embraced Android to the exclusion of all else, and those like HTC or Samsung that have spread their bets on more than one smartphone OS. Google's Motorola move will persuade more Android backers to look for alternatives. If Google is not incredibly careful, this will dampen the onward march of Android in the smartphone market.

Google's advantage is that there are few credible smartphone alternatives currently available. Windows Phone has yet to gain any market traction. Samsung's bada and RIM's BlackBerry 7 OS are proprietary and are less capable platforms. Symbian is dying. WebOS devices failed to sell and the OS now has an uncertain future as it transitions to an open source business model. Other hoped for smartphone platforms such as MeeGo-successor Tizen or BlackBerry 10 are yet to launch.

The numerous Android smartphone-makers will likely swallow their fear for now and accept Google's clearly stated assurances that Motorola will be run as an independent entity without special treatment. It would be foolhardy not to consider alternatives. Google CEO Larry Page has re-directed its strategy over the last year to focus on the creation of a "single beautiful product" that ties to a single Google identity and runs across a range of devices.

Given this core strategic shift for Google to combine its diverse products into an integrated whole, backed by a newly-unified privacy policy, it's unlikely that Google's new Motorola subsidiary will be left alone for long. And, even if Google has a genuine intention to leave Motorola "as is", a management team's intent may change very very quickly. Google certainly has the capability to make Motorola the first among so-called equals. Phone makers are right to seek out alternatives to Android to hedge against future risks with Android. ##

- Eric -

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To: Eric L who wrote (1276)2/14/2012 6:47:55 PM
From: sylvester80
1 Recommendation   of 1640
 
While Elop says there is no plan B, in just only 6 weeks, Apple increased its market cap, the equivalent of 5 Nokias. Nokia, who once "owned" the mobile phone market. Unbelievable...

In fact Apple is now valued more than Microsoft, Google, Motorola and Nokia, combined.

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