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From: TimF8/22/2017 10:31:32 AM
   of 1432
 
The Ether Thief
by Matthew Leising
bloomberg.com

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From: TimF8/22/2017 10:37:53 AM
1 Recommendation   of 1432
 
Penetrating a Casino's Network through an Internet-Connected Fish Tank
Attackers used a vulnerability in an Internet-connected fish tank to successfully penetrate a casino's network.

BoingBoing post.
schneier.com

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Mastermind of massive lottery fraud faces up to 25 years in prison
  • Eddie Tipton, a computer programmer at the Multi-State Lottery Association, secretly installed software that allowed him to pick winning numbers and was collecting money from jackpots in multiple states.
  • No one seemed to suspect anything: Tipton was such a trusted employee that he was promoted in 2013 to head information security, placing him in charge of protecting the lottery computer systems he had been cheating.
  • He now faces up to 25 years in prison — a hefty sentence — as prosecutors seek to make an example of his case to deter others.
https://www.cnbc.com/2017/08/20/mastermind-of-massive-lottery-fraud-faces-up-to-25-years-in-prison.html

schneier.com

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To: TimF who wrote (1407)8/22/2017 4:51:04 PM
From: J.F. Sebastian
2 Recommendations   of 1432
 
While I'm glad to see that major websites blocking adblockers were seeing a negative affect from doing so, that article was published more than a year ago. I'd be interested to see if the trend has continued.

I wouldn't mind ads on webpages if many of them weren't so intrusive. Ones that flash or block content are awful. The situation on mobile devices is even worse, many sites are essentially unusable due to blocking ads and slow loading, so I go back to my computer and view the sites with an adblocker if I really want to see them.

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To: TimF who wrote (1407)8/23/2017 12:03:46 AM
From: Stock Puppy
   of 1432
 
Likely a contributing factor is the adblocker blocker probably misfires enough and pisses off those that do not use adblocker as well.

Am I incorrect in saying that the more traffic to a site, the more that the site can demand in advertising $?

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To: Stock Puppy who wrote (1411)8/23/2017 12:10:27 AM
From: TimF
   of 1432
 
Am I incorrect in saying that the more traffic to a site, the more that the site can demand in advertising $?

I'm not an expert on the internet advertising market, but I think that's the general trend even if in reality its a bit more complicated than that.

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To: TimF who wrote (1412)8/23/2017 7:01:54 AM
From: Stock Puppy
   of 1432
 
If it's true, then the site would benefit whether or not the visitor saw the ads -

the benefit would of course be greater if the visitor clicked on an ad...

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To: Stock Puppy who wrote (1413)8/23/2017 7:59:46 PM
From: TimF
1 Recommendation   of 1432
 
10 Most Common Ways to Make Money with Your Website
websitesetup.org

1 - Affiliate marketing (They click on your link and buy and then you get paid)

2. Pay Per Click Advertising (Google Adsense)

3. Sell Ad Space

Incorporating Google’s AdSense on your website is just one way to make money from online advertisements.

Another is to simply sell your own ad space directly to companies looking to sponsor different blogs. For example, you can come up with a price for each space, like: “Sidebar banner ads will cost $xxx per month”.

You can get paid depending on how many visitors you get. Typically this is quoted as a dollar amount per one thousand impressions (or CPM). So for example, you might see it as: $5 CPM. If the website gets 100,000 visits a month, that ad price translates into $500 bucks.

The good thing about this approach is that if your site gets a ton of traffic from different sources, your simple banner ad pricing can go up to as high as $5000 per month! However, the obvious downside is that if your site doesn’t get a lot of traffic, you can’t expect to earn as much either.

The other common method when selling ad space directly from your website is a simple direct price. Here you simply name a price (based on what you think it’s worth, relative to what the competition might be charging), and get paid upfront at the beginning of each month. This pricing is also generally a simple flat fee, not tied to a Cost Per Click like AdSense.

4. Sell Your Own Digital Product (Ebook for Example)

5. Accept Donations from visitors

6. Accept sponsored posts & articles (…but use nofollow tag)

Sponsored posts and articles (method 6)One of the common ways to making more money from your website means getting those visitor numbers UP.

Once you’ve done the hard work of building steady traffic to your site with an engaged community, there are a few different ways to monetize your hard work.

For example, many companies go out of their way to look for blogs that will feature their sponsored content. ‘Native advertising‘ like this works well because it still lines up with your site’s primary content, so it comes across relevant and transparent.

You can also review the products from a company in an ‘advertorial’ that’s part content, part advertisement. For example, if your website is all about the latest iOS games for iPhones and iPads, the creator of one of those ads would LOVE to have you review and feature their app to your fans.

When done right, this can create a win/win scenario. However done poorly, with irrelevant or inauthentic site content, and it can erode all of the reader’s goodwill you’ve worked so hard to create in the first place.

7. Generate ‘leads’ for other companies

...

websitesetup.org




How exactly do companies make money from online ads?

Ben Kneen, 10+ years experience working with and for digital publishers
Answered 112w ago

Digital advertising is a massive industry, a $50 billion dollar pillar of the internet economy.

Simply said, advertisers pay content providers and technology companies to put advertising in front of consumers like you. Consumer in turn are influenced by this advertising (whether they think they are or not), and spend money with the advertiser on products like iPads, chocolate bars, airline tickets, and more. So the money companies make selling products is partly used to fund advertising, which in turn, hopefully results in more sales, which is spent on more advertising, you get the picture. The better a publisher is a attracting valuable users, the more advertisers will pay them to reach those consumers, and the easier it is for the advertiser to run an efficient and cost effective campaign.

Advertising gets a bad rap and has a lot of room for improvement, but actually creates a lot of good in the world. It provides consumers free content, it pays publishers to make content users want to read, and it helps advertisers grow their business.

6.6k Views · 3 Upvotes


David Macrory, Operations Director at W00tmedia (2017-present)
Answered 19w ago

There are many different buying models available with ad space on publisher/blogger websites. I will use British pounds as that’s what I’m familiar with, but to convert to USD it’s almost like for like.

The most expensive forms will be a sponsorship/tenancy where the advertiser has a constant presence on the site. These go from £100-£100,000 depending on the site and the number of formats available.

Next would be a direct buy where the advertiser requests a set amount of ads (impressions) to show on the site. This can be anywhere from £1-£40 per thousand depending on the type of ad and the quality of the audience on the site.

Next up is programmatically bought advertising, which 5 years ago was barely existent but now makes up the largest chunk. Here, the advertiser buys space across a wide range of sites in near realtime, and can buy depending on the audience, the type of site or retarget users based on their previous interactions with your site/adverts. Here costs can be from 10p-£10 per thousand.

Now - what you’re talking about is buying based on a click or a conversion. This is a fairly popular buying model that can be used as it guarantees the advertiser pays for results. Someone like Facebook may get 10p/10c for each click, but they’ll be getting millions a day so will be making huge profits. Someone far smaller may only get a few clicks per day so have to explore alternative ways to make revenue - whether it is producing content for brands that promotes it, doing social shares and getting paid for it, or having affiliate links on their site.

1.3k Views
Charles Fletcher, He who dies with the most toys is still dead.
Answered 60w ago

There are a number of different compensation models in Affiliated Marketing. Some are based on the number of times an ad is presented (displayed on a web page), some are based on the number of times a ad is clicked and some are commissions only in the event of someone clicking on an ad and them making a purchase.

quora.com

Guyi Shen, CEO of EdgePi, DIY Price Intelligence for SME E-Commerce

Updated 364w ago · Upvoted by Samyak Datta, former Software Engineering Intern at Google



There is in general 3 ways to sell advertising on the internet

CPA - cost per action, which means Google only gets paid if the user does an action that the advertiser wants to pay for, like buying a product or signing up to recieve an email, etc...

CPC - cost per click, which means Google gets paid everytime a user clicks on an ad.

CPM - cost per 1000 impressions, which means Google gets paid everytime the ad displays in your browser, regardless of whether you clicked on it or not.

Google sells its ads in all 3 of these variations so even if you never click or view an ad, google still makes money if the advertiser is buying adspace using the CPM method.
quora.com

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From: Sr K8/26/2017 11:13:40 AM
   of 1432
 
From FPL EnergyNews
August 2015

Should the ceiling fan direction be turned to clockwise or counterclockwise in the summer?

I'm deleting the answer.

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To: Sr K who wrote (1415)8/27/2017 9:12:32 AM
From: Stock Puppy
1 Recommendation   of 1432
 
Should the ceiling fan direction be turned to clockwise or counterclockwise in the summer?

SInce correlations can be found inthe most unexpected places,

I'm sure that it depends on how you put your toilet paper roll in the holder - over or under.

The over/under debate is almost over - the situation has been analyzed.

cnet.com

But Good Housekeeping takes a side, so to speak.

goodhousekeeping.com

However, Ann Landers takes the other side
(See somewhere below. No, stop that, - it's embarrassing - not there - here on this post.)

household-tips.thefuntimesguide.com


Me?

I don't give a $#^t. Darn.


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From: TimF8/29/2017 7:09:06 PM
1 Recommendation   of 1432
 
Ad blocking is under attack

11 August 2017 on Industry news Well, this is huge, so I'd like to draw your attention to what's happening right now. This is a very alarming case, and it concerns every ad blocker user.

Brief introduction into ad blocking To understand better what's happened, you should first learn a bit more about ad blocking. Every ad blocker work is based on using so-called filters lists, which are maintained (mostly) by volunteers. That said, whichever ad blocker you use, credits for actual ad blocking belong to the filter lists maintainers. The most popular filters list is called EasyList and this is what this story is about.

Got it, so what happened? Yesterday a strange commit landed in the EasyList repo. The "functionalclam.com" domain was removed with a comment "Removed due to DMCA takedown request".

An ad server was unblocked by all ad blockers due to a DMCA request. Let that sink in for a moment...

A small research was conducted by the community in the comments section of that commit. It appears that the story began 23 days ago with a comment by a freshly registered Github account to the commit that added "functionalclam.com" to EasyList. @dmcahelper threatened with "the file or repository disruption," but his threats were not taken seriously that time.

The domain in question hosts an image describing its work as "used by digital publishers to control access to copyrighted content in accordance with the DMCA and understand how visitors are accessing their copyrighted content".

However, further research showed that this domain hosts the code of an anti-adblocking startup Admiral, so we can assume that it is the company we should blame for this. Where did they get this glorious idea? The wording of the original comment from 23 days ago reminds me awfully of this post claiming that DMCA can be applied to ad blockers.

Why should I care? This might set a very important precedent of an advertising company exploiting DMCA to force people to see their ads, and can lead to ridiculous consequences if left unnoticed.

EasyList is a community project and may not be able to protect themselves from such an attack. I am calling on other ad blockers developers, you people and everybody else concerned about people's rights (EFF, please) to stand up to this threat and protect ad blocking.

UPD (11 Aug, 8:09GMT): EFF representative offered their help to EasyList maintainers.

UPD (11 Aug, 11:34GMT): Filters maintainers commented on the situation:
We received a DMCA request from Github, as the server in question may've been used as Anti-Adblock Circumvention/Warning on some websites. To keep transparency with the Easylist community, the commit showed this filter was removed due to DMCA.

We had no option but to remove the filter without putting the Easylist repo in jeopardy. If it is a Circumvention/Adblock-Warning adhost, it should be removed from Easylist even without the need for a DMCA request.

In regards to Adblock-Warning/Anti-adblock, the amount of filters being added recently to Easylist has been greatly limited due to issues like this. As list authors we have to be careful in what we add.

We'll certainly look at our legal options and it will be contested if we get DMCA requests for any legit adservers or websites that use DMCA as a way to limit Easylist's ability to block ads.

UPD (11 Aug, 13:13GMT): Comment from Admiral

UPD (11 Aug, 17:05GMT): Original DMCA notice is now available

UPD (11 Aug, 21:13GMT): Github representative commented on the situation

blog.adguard.com

--

gizmodo.com.au

reddit.com

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