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From: TimF8/19/2017 2:53:10 AM
2 Recommendations   of 1432
 
Towards Better, More Reliable Home Wifi -- Ditch the Products Meant for the Home
August 17, 2017
coyoteblog.com

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From: TimF8/19/2017 12:52:39 PM
2 Recommendations   of 1432
 
How Google fought back against a crippling IoT-powered botnet and won
Behind the scenes defending KrebsOnSecurity against record-setting DDoS attacks.
Dan Goodin - 2/2/2017, 2:12 PM
arstechnica.com

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From: TimF8/21/2017 11:22:01 PM
   of 1432
 
Sites that block adblockers seem to be suffering
Martin Anderson
Thu 21 Apr 2016
For news publishers the world is constantly ending – not only in over-caffeinated headlines but behind the scenes too. It’s always been so, from Gutenberg to Wapping riots to the internet and the painful conversion from print to digital.

The latest Imminent Apocalypse is the dramatic rise in the use of adblockers – particularly new innovations in adblocking in the coveted mobile space, even at the network level.

Some news publishers have formed a small vanguard with what many business-folks might consider the ‘obvious’ response: to ban or attempt to ban users who consume their content without seeing their ads. In October of last year German publisher Axel Springer banned adblocking users from the popular Bild news website; in December Forbes put in mechanisms to impede content access to adblocking users; in February of this year Wired instituted adblock ban techniques; and in October of 2015 the City AM financial news website likewise ‘scrambled’ content for adblockers.

In all cases the warnings presented to the user instructed them to whitelist the site in their adblocker – or go away. In all cases there are various tricks, including the use of ‘reading’ mode and private browsing, which allow users to get round the blocks; but I thought it might be interesting to see how the sites in question are faring in the wake of their adblock ‘blockades’, according to internet monitoring service Alexa.

Assessing a site’s performance in relation to its efforts to block adblockers, it’s important to consider that these much-criticised measures are often likely prompted by traffic figures that may have been declining in any case, and that all we can conclude with any certainty from the (approximated) information is that the anti-adblock measures failed to reverse the trend. Furthermore one can doubtless see similar declines in sites which have either taken no action against adblocking or which have only experimented with such measures – such as GQ and the Washington Post.

In any case, this is Alexa’s view of those publishers who have not yet abandoned their anti-adblocking measures.

Wired

Wired’s anti-blocking techniques kicked in the first half of February this year, but in this case it seems to be reactive to a longer-term fall in traffic. The slow decline towards Christmas after expo season in September and October would normally be expected, with a rally from mid-January. Instead there is no evidence that Wired’s blocking policy made any difference to what appears to be a headlong traffic slump up to the present time.

Wired’s global rank fell by 174 points to 853rd (hardly shabby) in the period covered, with its bounce rate rising (that’s bad) 3% to 69.60%, daily pageviews down 4.85% to 1.57 and daily time on site down 1% to 2.53 (effectively no change).

Axel Springer / Bild

In the case of Axel Springer’s flagship news vessel, the blockade appears either to have had a disastrous direct effect on a traffic-stream that was fairly healthy, or to have coincided with massively declining website visits for other reasons. The descent begins at the moment the anti-adblock measures are put in place and describes a 45-degree plunge until relative stabilisation in the last two weeks.

Bild maintains its position as the 14th most popular site in Germany, though its global rank fell by 48 to 413 in the year covered. Bild’s bounce rate rose 2% to 38.9%, with daily pageviews little-changed at 3.54, but daily time spent on site per visitor down 6% to 7:07 – the latter figure being an impressive sustain, despite the fall.

Unlike Forbes (below) the adblocking initiative at Bild does not seem to be an exercise in anything but greed; figures were rising steadily from a healthy baseline in the time leading up to the move – declining thereafter.

Also see: A hidden traffic crisis among the internet’s biggest names

Forbes

Forbes started out at the same strong baseline a year ago as most of the other graphs, with the blockade apparently initiated to mitigate the effects of a persistent decline since early autumn – usually a turbulent and fruitful time for news. As with Bild, related or not, a drastic and enduring decline (aside from a brief rally in January) seems to be associated with the institution of the blockade in December, with Forbes’ traffic baseline now dramatically lowered.

Forbes’ bounce rate is up 27% to 27.9 (though this is still an extremely good score), with daily pageviews down nearly 9% to 3.16 and daily time on site per visitor reduced 9% to just under three minutes.

City AM

City AM was not starting from the same brash baseline as the other players here, and is the only site of the four whose traffic did not drop at or shortly after the time of the putting in place of anti-adblock measures. However the gentle rise in figures was arrested at the same time the blockade was initiated, and led to a four-month decline from the beginning of 2016, with the site’s baseline struggling to restore position.

City AM’s bounce rate rose 2% to 72.9%, but the domain retained its average daily pageviews of 1.46 and rose its dwell time to two minutes, a rise of 5%.

Those that retreated from blocking adblock In early September of 2015 The Washington Post ran a ‘test’ of anti-adblock measures, of which there appears to be no trace for the adblock-enabled user in this period (though it can sometimes take a number of specific actions in order to trigger a blockade, depending on the level of initial indulgence for adblockers). The Post retains its paywalled structure, which allows 10 free articles per month, apparently meted out via a combination of HTML5 storage, IP-logging, cookies and other factors, before content is restricted.

The Post’s blockade experiment does not seem to register on what appears to be a generally upward trend over the last six months, with the usual caveat of ‘peace at the holidays’ (‘no news’ being bad news):



If anything the Washington Post’s baseline seems to have risen despite its ultimate unwillingness to repel those who are adblocking. The site’s global rank is up 27 to 187, and it retains its place as the 49th most popular site in the U.S., with page views and dwell time both slightly up. Its high bounce rate of 70% likely reflects the sheer number of ‘lightning strikes’ from outward referrers that the site attracts.

In looking round for websites that have instituted blockades, I found many which seem to have repented of their hatred of adblockers – for instance, of all the news sites that The Guardian rounded up for this article about French publications blocking adblock a mere month ago, I can currently find no evidence of any adblock-block at any of the sites mentioned (though L’Equipe retains its paywall block at certain points).

All this is relatively circumstantial fare by way of arguing that deterring adblocking users deters traffic in general, but there are some unusual coincidences in the graphs.

If one was willing to read the trends with a more paranoid eye, it might seem that instituting these deterrents is financially suicidal, since the remnant audience, though fully monetised and ad-enabled, is so much smaller than the one prior to it.

thestack.com

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From: TimF8/22/2017 10:31:32 AM
   of 1432
 
The Ether Thief
by Matthew Leising
bloomberg.com

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From: TimF8/22/2017 10:37:53 AM
1 Recommendation   of 1432
 
Penetrating a Casino's Network through an Internet-Connected Fish Tank
Attackers used a vulnerability in an Internet-connected fish tank to successfully penetrate a casino's network.

BoingBoing post.
schneier.com

-------

Mastermind of massive lottery fraud faces up to 25 years in prison
  • Eddie Tipton, a computer programmer at the Multi-State Lottery Association, secretly installed software that allowed him to pick winning numbers and was collecting money from jackpots in multiple states.
  • No one seemed to suspect anything: Tipton was such a trusted employee that he was promoted in 2013 to head information security, placing him in charge of protecting the lottery computer systems he had been cheating.
  • He now faces up to 25 years in prison — a hefty sentence — as prosecutors seek to make an example of his case to deter others.
https://www.cnbc.com/2017/08/20/mastermind-of-massive-lottery-fraud-faces-up-to-25-years-in-prison.html

schneier.com

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To: TimF who wrote (1407)8/22/2017 4:51:04 PM
From: J.F. Sebastian
2 Recommendations   of 1432
 
While I'm glad to see that major websites blocking adblockers were seeing a negative affect from doing so, that article was published more than a year ago. I'd be interested to see if the trend has continued.

I wouldn't mind ads on webpages if many of them weren't so intrusive. Ones that flash or block content are awful. The situation on mobile devices is even worse, many sites are essentially unusable due to blocking ads and slow loading, so I go back to my computer and view the sites with an adblocker if I really want to see them.

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To: TimF who wrote (1407)8/23/2017 12:03:46 AM
From: Stock Puppy
   of 1432
 
Likely a contributing factor is the adblocker blocker probably misfires enough and pisses off those that do not use adblocker as well.

Am I incorrect in saying that the more traffic to a site, the more that the site can demand in advertising $?

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To: Stock Puppy who wrote (1411)8/23/2017 12:10:27 AM
From: TimF
   of 1432
 
Am I incorrect in saying that the more traffic to a site, the more that the site can demand in advertising $?

I'm not an expert on the internet advertising market, but I think that's the general trend even if in reality its a bit more complicated than that.

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To: TimF who wrote (1412)8/23/2017 7:01:54 AM
From: Stock Puppy
   of 1432
 
If it's true, then the site would benefit whether or not the visitor saw the ads -

the benefit would of course be greater if the visitor clicked on an ad...

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To: Stock Puppy who wrote (1413)8/23/2017 7:59:46 PM
From: TimF
1 Recommendation   of 1432
 
10 Most Common Ways to Make Money with Your Website
websitesetup.org

1 - Affiliate marketing (They click on your link and buy and then you get paid)

2. Pay Per Click Advertising (Google Adsense)

3. Sell Ad Space

Incorporating Google’s AdSense on your website is just one way to make money from online advertisements.

Another is to simply sell your own ad space directly to companies looking to sponsor different blogs. For example, you can come up with a price for each space, like: “Sidebar banner ads will cost $xxx per month”.

You can get paid depending on how many visitors you get. Typically this is quoted as a dollar amount per one thousand impressions (or CPM). So for example, you might see it as: $5 CPM. If the website gets 100,000 visits a month, that ad price translates into $500 bucks.

The good thing about this approach is that if your site gets a ton of traffic from different sources, your simple banner ad pricing can go up to as high as $5000 per month! However, the obvious downside is that if your site doesn’t get a lot of traffic, you can’t expect to earn as much either.

The other common method when selling ad space directly from your website is a simple direct price. Here you simply name a price (based on what you think it’s worth, relative to what the competition might be charging), and get paid upfront at the beginning of each month. This pricing is also generally a simple flat fee, not tied to a Cost Per Click like AdSense.

4. Sell Your Own Digital Product (Ebook for Example)

5. Accept Donations from visitors

6. Accept sponsored posts & articles (…but use nofollow tag)

Sponsored posts and articles (method 6)One of the common ways to making more money from your website means getting those visitor numbers UP.

Once you’ve done the hard work of building steady traffic to your site with an engaged community, there are a few different ways to monetize your hard work.

For example, many companies go out of their way to look for blogs that will feature their sponsored content. ‘Native advertising‘ like this works well because it still lines up with your site’s primary content, so it comes across relevant and transparent.

You can also review the products from a company in an ‘advertorial’ that’s part content, part advertisement. For example, if your website is all about the latest iOS games for iPhones and iPads, the creator of one of those ads would LOVE to have you review and feature their app to your fans.

When done right, this can create a win/win scenario. However done poorly, with irrelevant or inauthentic site content, and it can erode all of the reader’s goodwill you’ve worked so hard to create in the first place.

7. Generate ‘leads’ for other companies

...

websitesetup.org




How exactly do companies make money from online ads?

Ben Kneen, 10+ years experience working with and for digital publishers
Answered 112w ago

Digital advertising is a massive industry, a $50 billion dollar pillar of the internet economy.

Simply said, advertisers pay content providers and technology companies to put advertising in front of consumers like you. Consumer in turn are influenced by this advertising (whether they think they are or not), and spend money with the advertiser on products like iPads, chocolate bars, airline tickets, and more. So the money companies make selling products is partly used to fund advertising, which in turn, hopefully results in more sales, which is spent on more advertising, you get the picture. The better a publisher is a attracting valuable users, the more advertisers will pay them to reach those consumers, and the easier it is for the advertiser to run an efficient and cost effective campaign.

Advertising gets a bad rap and has a lot of room for improvement, but actually creates a lot of good in the world. It provides consumers free content, it pays publishers to make content users want to read, and it helps advertisers grow their business.

6.6k Views · 3 Upvotes


David Macrory, Operations Director at W00tmedia (2017-present)
Answered 19w ago

There are many different buying models available with ad space on publisher/blogger websites. I will use British pounds as that’s what I’m familiar with, but to convert to USD it’s almost like for like.

The most expensive forms will be a sponsorship/tenancy where the advertiser has a constant presence on the site. These go from £100-£100,000 depending on the site and the number of formats available.

Next would be a direct buy where the advertiser requests a set amount of ads (impressions) to show on the site. This can be anywhere from £1-£40 per thousand depending on the type of ad and the quality of the audience on the site.

Next up is programmatically bought advertising, which 5 years ago was barely existent but now makes up the largest chunk. Here, the advertiser buys space across a wide range of sites in near realtime, and can buy depending on the audience, the type of site or retarget users based on their previous interactions with your site/adverts. Here costs can be from 10p-£10 per thousand.

Now - what you’re talking about is buying based on a click or a conversion. This is a fairly popular buying model that can be used as it guarantees the advertiser pays for results. Someone like Facebook may get 10p/10c for each click, but they’ll be getting millions a day so will be making huge profits. Someone far smaller may only get a few clicks per day so have to explore alternative ways to make revenue - whether it is producing content for brands that promotes it, doing social shares and getting paid for it, or having affiliate links on their site.

1.3k Views
Charles Fletcher, He who dies with the most toys is still dead.
Answered 60w ago

There are a number of different compensation models in Affiliated Marketing. Some are based on the number of times an ad is presented (displayed on a web page), some are based on the number of times a ad is clicked and some are commissions only in the event of someone clicking on an ad and them making a purchase.

quora.com

Guyi Shen, CEO of EdgePi, DIY Price Intelligence for SME E-Commerce

Updated 364w ago · Upvoted by Samyak Datta, former Software Engineering Intern at Google



There is in general 3 ways to sell advertising on the internet

CPA - cost per action, which means Google only gets paid if the user does an action that the advertiser wants to pay for, like buying a product or signing up to recieve an email, etc...

CPC - cost per click, which means Google gets paid everytime a user clicks on an ad.

CPM - cost per 1000 impressions, which means Google gets paid everytime the ad displays in your browser, regardless of whether you clicked on it or not.

Google sells its ads in all 3 of these variations so even if you never click or view an ad, google still makes money if the advertiser is buying adspace using the CPM method.
quora.com

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