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From: Jon Koplik10/6/2009 10:20:09 PM
   of 241
 
FLO TV Unveils its New One-of-a-Kind Digital Handheld Television .........................


- FLO TV to be Available on Multiple Platforms Including Mobile Handsets, In-Car Entertainment Systems and Consumer Electronic Devices -

SAN DIEGO, Oct. 6 /PRNewswire-FirstCall/ -- Television just got personal. FLO TV Incorporated, provider of the award-winning FLO TV(TM) live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today will unveil the FLO TV Personal Television -- an entirely new dedicated device that will let TV lovers watch their favorite news, live sports, children's programming and entertainment on a dedicated device for mobile TV viewing. The FLO TV Personal Television will be available for purchase this holiday season at leading retailers across the country.

The FLO TV Personal Television is created with the single focus of delivering high-quality TV for a convenient, easy and fun television experience while on-the-go. The device receives live and time-shifted content over the FLO TV dedicated multicast network with no buffering, downloading or waiting to view content. With the swipe of a finger, consumers can channel surf through the FLO TV service's extensive programming lineup.

"We have offered the award-winning FLO TV service on a variety of handsets through our carrier and OEM partners, and we plan to continue working with them to expand the FLO TV handset lineup," said Bill Stone, president of FLO TV. "We are also thrilled to be launching the first of FLO TV's direct-to-consumer offerings with the FLO TV Personal Television. We have heard from customers that they want more choice and, specifically, a device that is easy to share with friends and family. With the FLO TV service available on mobile handsets, in-car entertainment systems and consumer electronics devices like FLO TV Personal Television, FLO TV offers something for every kind of consumer on-the-go."

About FLO TV Personal Television

FLO TV Personal Television subscription service starts as low as the equivalent of $8.99 per month* and the device will be offered at a manufacturer's suggested retail price of $249.99. The device has a 3.5-inch diagonal screen and measures 4.4 inches by 3 inches by .5 inches and weighs just over 5 ounces. Its battery supports more than 5 hours of active FLO TV viewing or 300 hours standby. The FLO TV Personal Television utilizes a capacitive touch-screen for easy and comfortable navigation -- users can channel surf with just a swipe of their finger. It also includes several features meant to enhance the TV experience, including a built-in stand allowing the device to be positioned upright on any flat surface, built-in stereo speakers making it easy to watch TV with others, and the ability for users to set reminders for their favorite programming.

About the FLO TV Service

Market research firm TeleAnalytics projects that the broadcast mobile TV market will reach $2.8 billion and serve 50 million users in North American by 2013. FLO TV is poised for this market opportunity with its high-quality mobile TV service that allows subscribers to watch TV on-the-go. Whether you're commuting, waiting for your child to finish practice, or you are just an on-the-go active person, as a FLO TV subscriber you'll have immediate access to news, sports and entertainment content at your fingertips wherever you go.

From live sports and news to full-length dramas, comedies, children's programming and original FLO TV programming, the FLO TV service has something everyone can enjoy. It carries full-length simulcast and time-shifted programming from America's top entertainment brands.

The FLO TV service programming line-up may differ depending on distribution platform. Service not available everywhere. All programming subject to change and blackout restrictions.

*Taxes not included. Additional fees and charges may apply. Pricing and service subject to change at any time. Prepaid subscription required for 1 year / 3 year plans. 3-year prepaid subscription required for $8.99 / mo. package. After the expiration of the original prepaid subscription, your subscription will automatically renew and your credit card will be charged at the then-current rate. Special introductory offers and waived activation fee expire 12/31/09. All prepaid annual and monthly subscription payments are non-refundable.

About FLO TV Incorporated

The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CNBC, Comedy Central, MSNBC, MTV, NBC, NBC 2Go, NBC News, NBC Sports and Nickelodeon. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.

FLO and FLO TV are trademarks of Qualcomm Incorporated. Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

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To: Jon Koplik who wrote (222)10/14/2009 3:59:18 PM
From: Maurice Winn
2 Recommendations   of 241
 
Hopeless. They want your credit card and after three years they'll hack it again. $9 a month might be reasonable if it wasn't a life sentence. ... tricky pricing ... conditions and muck... <*Taxes not included. Additional fees and charges may apply. Pricing and service subject to change at any time. Prepaid subscription required for 1 year / 3 year plans. 3-year prepaid subscription required for $8.99 / mo. package. After the expiration of the original prepaid subscription, your subscription will automatically renew and your credit card will be charged at the then-current rate. Special introductory and waived activation fee expire 12/31/09. All prepaid annual and monthly subscription payments are non-refundable. >

What if customers don't like the "then-current rate". Somehow they'll have to remember they are coming up to the deadline and then somehow get FLO to not charge them. There probably isn't a phone number and getting them to actually delete the card information [which some criminal working for them will probably sell] will be impossible.

Why not just have a toggle switch in software or a physical one on the device? "To start viewing, push this 'ON' button and your prepaid credit will be debited at the rate of 20c an hour that the device is on".

People could prepay on-line via a security payment system, not through whatever dopey method MediaFLO has organized, to the amount they want [say $5, $10, $20, $50 or $100] and then that credit remains available to them until it runs out. Then they buy some more credit.

No stupid monthly "plans" with minimum 20 year or 3 year commitments.

Pay per view would be doable too. "Click here to watch Roger Federer in the US Open Final - $5 to view".

Since there is no cost in another viewer watching, FLO might as well not charge at all for viewing. Just make money from selling the devices and they can be always on. That would reduce customer hassles and dramatically increase the value to them inducing a lot more to buy the devices. FLO isn't like a regular cyberphone service in which each time somebody uses their device, they block the spectrum and equipment and have to pay for that service. With FLO it's receive-only so any number of devices can be connected simultaneously.

Increase coverage according to the success of the roll-out in various locations. Keep increasing coverage as long as the increase in device sales justifies it.

Mqurice

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From: Jon Koplik1/6/2010 11:42:32 AM
   of 241
 
FLO TV and mophie to Bring Live Mobile TV to the Apple iPhone and iPod touch


-- Unique Products to Deliver True Live Mobile TV to iPhone and iPod touch Users; Products Combine Live FLO TV(TM) Service with mophie's Intelligent Case Design --

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- FLO TV, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and mophie today announced they are teaming to create a series of products that will bring live mobile TV to the iPhone and iPod touch platforms.

The products, which are expected to begin shipping in the first half of this year, will bring the award-winning FLO TV mobile TV service to the cutting-edge mophie juice pack, letting consumers view their favorite live entertainment, sports and news from the world's top entertainment brands on their iPhone and iPod touch.

"We are uniting our vision of advancing mobile TV across a range of devices and platforms with mophie's unrivaled expertise in designing intelligent cases for Apple users," said Bill Stone, president of FLO TV. "Together, our solution will be a true live mobile TV product available to iPhone and iPod touch users."

"mophie's juice pack line has delivered superior rechargeable external battery life to Apple users," said Shawn Dougherty, vice president of mophie, designer of the world's thinnest Apple-certified external battery/protective case and other Apple-certified accessories. "We are thrilled to have the opportunity to elevate our intelligent case design through this creative product collaboration and deliver the ultimate mobile television experience for iPhone users."

The agreement between mophie and FLO TV reflects the growing demand for mobile television and FLO TV's commitment to bring its award-winning service to any small screen. The new products integrate mophie's intelligent case design with a built-in FLO TV receiver that allows iPhone and iPod touch users the ability to watch live television at the flip of a switch. Consumers can also utilize the device as back-up battery power in between charges.

Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. "Live mobile television" means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.

About mophie

mophie is an award winning accessory company consistently praised for its creative designs and innovative solutions. mophie was proud to be the first ever "Works With iPhone" certified battery by Apple Inc. Its products can be found in Apple Stores and major retailers worldwide and on mophie.com  Follow on Twitter at twitter.com 

About FLO TV

The FLO TV service combines ...

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From: Jon Koplik2/1/2010 9:09:05 AM
   of 241
 
FLO TV Brings Mobile TV Generation to Super Bowl XLIV ........................


-- Three Memorable Spots to Feature International Recording Artist and Black Eyed Peas Frontman will.i.am and CBS Sports Personalities Jim Nantz and James Brown --

SAN DIEGO, Feb. 1 /PRNewswire-FirstCall/ -- FLO TV Incorporated, the company that pioneered the live mobile TV category, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced it will launch a Super Bowl ad campaign with three separate spots, featuring a remix of The Who's classic "My Generation" by international recording artist and Black Eyed Peas frontman will.I.am, as well as appearances by Emmy® Award-winning CBS Sports and Super Bowl personalities Jim Nantz and James Brown.

The campaign is designed to increase awareness for the mobile TV category and for the FLO TV™ brand, which brings live mobile TV to mobile phoness, dedicated devices, like the FLO TV Personal Television, and in vehicles through the FLO TV Auto Entertainment service.

For the three spots:

FLO TV brought the iconic rock band The Who and the acclaimed superstar will.I.am together for a memorable piece dubbed "Moments," which is a compilation of historical events and shared experiences that have united generations of television viewers. Set to "My Generation," will.I.am's puts a fresh twist on the lyrics, underscoring the ways in which different generations are affected by technology and how viewers today consume content on the go.

Also scheduled to air during the Super Bowl, a second FLO TV spot, dubbed "Injury Report," features CBS Sports Commentator Jim Nantz, who plays himself and offers a humorous play-by-play of a couple on a shopping spree. During the spot, Nantz will deliver a highly memorable and amusing tagline that's sure to enter pop-culture lexicon.

And just prior to kick-off, FLO TV will debut a 30-second ad featuring CBS Sports studio host James Brown, as well as Nantz. In that spot, dubbed "Driven Crazy," Brown brings peace to a family on a long trip by introducing them to the FLO TV Auto Entertainment service.

"will.I.am and The Who are legends whose socially conscious and progressive work appeals to multiple generations, just like FLO TV," said Bill Stone, president of FLO TV Incorporated.

"All three spots introduce viewers to mobile TV and our FLO TV Personal Television, which are some of the many ways in which FLO TV lets people take live TV with them wherever they go," said Jayne Hancock, vice president of marketing for FLO TV. "A devotee of technology, will.I.am has consistently embraced new concepts that push the envelope both musically and visually, while Nantz and Brown are synonymous with all sports. We're thrilled to be working with all three to help raise awareness for the emerging mobile TV category and our brand."

Magner Sanborn and Agency 3.0 – the agencies behind each of the three ad executions – have a history of working together, and have collaboraated on a variety of branded marketing and content projects.

Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. "Live mobile television" means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.

About FLO TV

The FLO TV service combines ...

.

.

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From: Jon Koplik2/8/2010 2:01:16 PM
1 Recommendation   of 241
 
URL for YouTube / FLO TV / "My Generation" ad (during Super Bowl last night) (2/7/10)

youtube.com 

this YouTube video has 75,873 views as of now.

And ...

this "just out" >>> Super Bowl (last night) was most watched TV show in history.

Jon.

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From: Jon Koplik2/14/2010 10:28:44 PM
   of 241
 
NYT -- Local TV for Devices on the Move ..............................................

February 15, 2010

Local TV for Devices on the Move

By ERIC A. TAUB

Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the move.

Beginning in April, eight television stations in Washington, D.C., will broadcast a signal for a new class of devices that can show programming, even in a car at high speed. In all, 30 stations in Atlanta, Chicago, Los Angeles, Seattle and Washington have installed the necessary equipment, at a cost of $75,000 to $150,000.

“Younger generations want programming on the go,” said Dennis Wharton, a spokesman for the National Association of Broadcasters. “To access TV on a cellphone, on a laptop or in the car is a game changer for local broadcasters. It will provide a renaissance for over-the-air broadcast TV.”

If enough people watch using the mobile TV technology, known, for lack of a more marketable name, as “ATSC Mobile DTV Standard,” local stations will be able to charge more for commercials and increase their revenue.

Getting a signal on a portable TV was not always a challenge. When analog television was the nation’s standard, a small set could pick up a signal at the ballpark, at the beach or in the car, though viewers often put up with a fuzzy, ghost-filled image.

But digital TV, the standard that went into effect last year, was developed for stationary televisions.

The mobile devices must catch a special signal, a slice of the broadcast frequency, and software processes it to display a clear picture on the go.

The technology will be used on new portable televisions with up to 10-inch screens, and smartphones and laptops with special adapters will also receive the signals. The devices must be within about 60 miles of a broadcast tower for a picture as clear as the television at home.

The first devices will become available in April. They include a $249 TV-DVD player from LG; a $120 device the size of a cigarette box from Valups, a Korean set-top box maker, that retransmits a mobile signal to an iPhone, iPod or BlackBerry over Wi-Fi; PC dongles and set-top boxes for automobiles from iMovee; and a $149 iPhone/iPod mobile TV cradle from Cydle.

Once the signals are switched on and the devices gain in popularity, broadcasters may add specialty channels like sports and weather, offering more revenue opportunities.

The Mobile DTV standard also allows for two-way communication. When viewing an ad, a viewer may push a button to see more information or have it sent by e-mail. The system can also be used for voting, polling and audience measurement.

Mobile TV devices with GPS function could also feed location-specific ads so that, for example, an ad for a restaurant would appear only to someone nearby.

If Mobile DTV proves popular, it could threaten FLO TV, a subscription service developed by Qualcomm that offers programming from the four major commercial broadcast networks and Comedy Central, ESPN and others. To watch, subscribers must buy a $200 receiver or a compatible smartphone and pay $150 for a year’s subscription, or $200 for two years.

“Free mobile digital TV will be devastating to what is already a very small market for FLO TV,” said Richard Doherty, an analyst with the Envisioneering Group.

But FLO TV does not see it that way. It expects to sell its services as a premium add-on, much the way that consumers watch free TV and pay for cable services.

“There could be a ‘Best of FLO TV Channel’ that we’d sell bundled with free digital channels,” said Alice Kim, the company’s senior vice president of strategy.

Because FLO is aimed at the smartphone market, the broadcasters behind the mobile DTV effort are eager to see their service developed for cellphones, too. Samsung Electronics, one of the world’s largest makers of cellphones, is testing mobile TV in a modified Moment cellphone model to learn if the technology is a good business opportunity for wireless carriers.

“People don’t want to carry a separate video player,” said John Godfrey, vice president for government and public affairs at Samsung Electronics. “A mobile phone is the one essential device for consumers.”

Copyright 2010 The New York Times Company.

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From: Jon Koplik2/15/2010 7:51:07 AM
   of 241
 
Qualcomm Announces FLO-EV Next Generation Mobile Broadcast Technology ...........................


- New Air Interface to Enable a Rich Suite of Mobile Content and Services While Lowering Operator Costs -

BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced FLO-EV, the next evolution of the FLO™ air interface for new deployments of mobile TV and other advanced broadcast mobile media services. Intended primarily for international markets, FLO-EV builds on the success of FLO technology to enable a rich suite of mobile content and services with greater channel capacity and significant performance improvements. FLO-EV is designed to help wireless operators lower the deployment costs for delivering multimedia content to mobile devices.

Analysts have predicted the global market for mobile media services will surpass $90 billion by 2018. Adoption of mobile media is being driven through a combination of increasing consumer awareness and industry investment. Wireless operators, broadcasters and content providers are all seeking to implement the best technologies to drive new mobile media business models. FLO-EV can help them by substantially lowering the cost of rolling out mobile media services while preserving features critical to the user experience, such as high-quality video, reduced power consumption, rapid channel changing times and increased channel capacity.

"As a technology enabler and leader in the mobile media space, Qualcomm is continually looking to improve the capabilities of FLO technology to deliver more advanced broadcast services to our worldwide customers," said Neville Meijers, senior vice president and general manager of MediaFLO Technologies. "FLO-EV is the result of our continued innovation and dedication to providing the most compelling and technically advanced offering to both wireless operators and mobile media consumers. By pushing the envelope with our design and development efforts, we are confident of staying at the forefront of the rapidly expanding and dynamic mobile media industry."

FLO-EV features a variety of technical enhancements to the original FLO Rev. A air interface (TIA-1099), including a 3-5 dB improvement in performance with the same spectral efficiency. This link margin can translate into a 30-50 percent reduction in capital and operating costs to deploy a FLO-EV network. Moreover, the costs savings can be realized without negatively affecting channel change times or increasing power consumption on the mobile device, thereby preserving a high-quality user experience. FLO-EV is well suited for new mobile TV network launches and as an upgrade to existing FLO Rev. A networks. FLO-EV can increase the channel capacity of a FLO Rev. A network by 50 percent or more using the existing transmit sites with no increase in radiated power.

The MediaFLO™ services platform enables the broadcast delivery oof high-quality mobile entertainment and information to the mass market. In addition to live mobile TV, the MediaFLO platform supports enhanced mobile broadcast services such as streaming video and audio, clipcasting media, datacasting, interactive applications and targeted advertising – prroviding a compelling mobile media experience while enabling profitable business models. Invented for mobility and complementary to 3G and Wi-Fi services, the MediaFLO platform is designed to increase capacity and coverage and reduce costs for multimedia content delivery to unlimited mobile devices simultaneously. The MediaFLO platform is based on the FLO™ air interface, an open standard recognized by ETSI, ITU-R and TIA. Additional information is available at mediaflo.com  .

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in ...

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From: Jon Koplik4/13/2010 5:42:58 PM
   of 241
 
FLO TV to Expand its Offering with Interactive Capabilities, On-demand Content and Time-shifted Viewing

LAS VEGAS, April 13 /PRNewswire-FirstCall/ -- FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced at the 2010 NAB Show in Las Vegas (Booth #SU1424) that it is working to enhance its mobile TV service with new applications that integrate video with Web-based content and social media tools. The expanded capabilities are in response to the ways in which consumers today are simultaneously viewing and interacting with content.

"With consumers' mobile entertainment habits evolving rapidly, FLO TV will be integrating its current live linear video with relevant, on-demand content and interactive features that complement the programming viewers are watching in real-time," said Bill Stone, president of FLO TV. "Our innovative, nationwide multicast network is at the heart of this solution and will allow us to distribute live mobile TV and rich mobile media services to a range of new devices – from smartbooks to e-readers and tablets."

In addition to integrated experiences, FLO TV announced an expanded suite of mobile TV services, including interactive capabilities, pay-per-day and event passes, and time-shifted viewing options. The new features will be available on the FLO TV™ service across a range of mobile devices iin the second half of 2010. New service applications will include:
Interactive features that will enable users to interact with programming and advertising, allowing consumers to click for more information about a show or click to buy an advertised product.

Pay-per-day passes designed to offer pay-as-you-go flexibility, providing consumers the ability to watch the FLO TV service without committing to a recurring monthly subscription. Event passes will provide an easy way for existing FLO TV subscribers to add premium content such as limited engagement, special events to their programming lineup.

Time-shifted viewing, or 'catch-up TV,' that will allow popular shows to be stored on FLO-enabled mobile devices, thereby granting viewers the ability to watch their favorite shows on-demand, even outside of a coverage area.

At a time when mobile devices such as smartphones, e-readers and tablets are proliferating and data consumption is increasing, FLO TV's nationwide network can alleviate cellular network congestion to meet the growing consumer demand for mobile media access across a wide range of devices.

The FLO TV service is currently available on multiple platforms, including mobile handsets and the recently launched FLO TV Personal Television, the first-ever portable digital television with a dedicated network. In collaboration with Audiovox, FLO TV also offers FLO TV Auto Entertainment, an in-vehicle entertainment system that delivers high-quality mobile TV.

Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. "Live mobile television" means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.

About FLO TV

The FLO TV service combines ...

.

.

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From: Jon Koplik5/4/2010 12:26:02 PM
   of 241
 
NYT -- Audiences, and Hollywood, Flock to Smartphones [and Flo TV] .......................

May 2, 2010

Audiences, and Hollywood, Flock to Smartphones

By BRIAN STELTER

It might be hard to imagine watching “The Office” on a screen no bigger than a business card. But tens of thousands of people — by the most conservative estimate — are already doing just that.

As Hollywood shrinks its films and television shows for the small screens of cellphones, its assumptions about mobile viewing are being upended by surprisingly patient consumers.

“We all thought they’d be watching video clips in the checkout line or between classes,” said Vivi Zigler, the president for digital entertainment at NBC Universal, summing up the industry’s conventional wisdom. But owners of iPhones and other smartphones are actually watching long episodes and sometimes complete films, so a growing number of media companies are vying for people’s mobile attention spans.

Measured against TV ratings and box-office receipts, the mobile video audience is tiny today, but a range of companies, from Hollywood studios to local TV stations, all foresee an increasingly wireless world — and they don’t want to be cut out of the picture.

Some TV shows, like “The Office” on NBC.com, are streamed at no charge now, but there is a gnawing fear among media companies that they may be leaving money on the table by relying solely on revenue from advertising. And there is always the concern — whether it be on the Internet or on phones — that the new platforms could cannibalize the companies’ core businesses.

Accordingly, much of the mobile TV experimentation is happening on the paid side, through packages sold by individual carriers like AT&T and Verizon and through subscription services that will be coming soon.

“The economics around this are exhausting,” Ms. Zigler said.

Joining the wireless equivalent of a land rush, last month some of the biggest local TV station owners in the United States announced a joint venture to transmit their content to viewers on the go. It is most likely years away from operation.

The stations would transmit to phones over the airwaves, much like Flo TV, a unit of Qualcomm, which has invested about $1 billion in mobile video distribution. The service sends channels like ESPN, Fox News and MTV to phones.

“Putting the concepts of mobility and watching video together is a natural, and we’re seeing it really grow right now,” said Flo TV’s president, Bill Stone.

Mr. Stone says the average Flo user watches 30 minutes of video a day. So far, though, few people are ponying up $10 a month or more for the service.

But that is not stopping other media companies from trying to charge for walled gardens of content. Beginning later this year, Bitbop, a product of the News Corporation’s Fox Mobile Group, will stream TV episodes to smartphones for $9.99 a month.

The News Corporation declined an interview request, but Joe Bilman of Fox Mobile, who is described as the chief architect of Bitbop, said in a statement in March that “the marriage of on-demand content and mobility has the power to ignite a fire in the smartphone space.”

Along with all-you-can-watch plans like Bitbop, there are à la carte stores for mobile viewing popping up. Blockbuster, the beleaguered movie rental chain, started selling movies for phones in the last month. The Oscar winner “The Hurt Locker” costs $3.99 for a 24-hour rental period.

But no one can say how big the market is for costly video delivered to phones. Most households already pay monthly cable or satellite TV bills. And those distributors are already starting to circle the mobile arena.

Mr. Stone would not say how many subscribers Flo has, citing relationships with its wireless carrier partners. But he acknowledged that the market was “early,” and would not say when Qualcomm expected Flo to turn profitable.

On top of the paid services, there is perhaps the simplest one of all, which is free and supported by ads. When NBC.com is reached from a smartphone, it typically takes a few seconds for the episode to start playing, but the streaming is surprisingly reliable on a 3G network. Similarly, CBS gives away an iPhone application for TV viewing.

Many media companies are distributing their wares several different ways, since as J. B. Perrette, the president for digital and affiliate distribution for NBC Universal, put it, “we don’t have an answer as to which one is going to win out.”

From services like Flo, networks receive subscriber fees. From their own Web sites, networks may find it easier to customize ads to individual viewers.

While the audience for mobile TV is small at the moment, it is growing rapidly. Roughly 17.6 million people in the United States watched video on their phones in the fourth quarter of last year, according to the Nielsen Company, up from 11.2 million 12 months earlier. They watched an average of three hours and 37 minutes of mobile video a month.

By way of comparison, Americans who watch television watch on average 153 hours of traditional TV a month.

Eric Berger, the senior vice president for digital networks for Sony Pictures Television, said the increase in mobile-viewing minutes correlates to the surge in smartphone sales. Sony has found that mobile visitors to its online video site, Crackle, watch movies for an average of 26 minutes. About 20 percent of visitors finish the movies. Mr. Berger said he thinks that people tune in to movies that they have already seen and watch portions of them again.

Many media researchers still maintain that viewers gravitate toward the best available screen, defending TV as the medium to beat. If a parent is watching on the living room TV set, a child may choose to watch something else on his or her phone.

“It’s becoming more mass market than it was, say, two years ago,” Mr. Berger said of mobile TV.

Similarly, Ms. Zigler has found that 60 percent of mobile visitors to NBC.com are coming from home, indicating that some people do not mind watching comedies and dramas on a palm-size screen even when a big-screen TV is nearby. “It’s pretty remarkable,” she said.

But bandwidth constraints are a big concern. Blockbuster’s streaming service, for instance, does not yet work on the iPhone, which is sold by Apple, with service by AT&T.

The iPhone is “a little challenging,” said Scott Levine, vice president for digital at Blockbuster, citing the heavy bandwidth demands the phone places on AT&T’s strained network. “We have to think about how to make 3G work with the carriers. Above all, we want it to be a good experience for users.”

Carriers say they are gradually introducing next-generation networks that will be better suited for widespread video viewing. And Kay Johansson, the chief technology officer for MobiTV, said his company and others kept finding ways to squeeze more data through the existing lines.

But in the meantime, ventures that rely on over-the-air spectrum — like Flo and, someday, the one announced by local stations — say they can deliver video to mobile customers much more efficiently. Both factions are confident that people will increasingly want to watch video on the go, whether live over the airwaves or on demand over a wireless carrier’s network.

“The TV at home is just going to be a bigger screen,” Mr. Johansson said.

Jenna Wortham contributed reporting.

Copyright 2010 The New York Times Company.

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To: Jon Koplik who wrote (230)5/4/2010 4:23:08 PM
From: waitwatchwander
   of 241
 
Do you like FLO TV?

I think it does have a role in the world. But like all new technologies, it takes decades to reach the mass adoption required to support nationwide roll out. Given the necessary expenditure of network infrastructure funds, one has to write off up front costs before even starting to imagine any economical benefit. It is a pity Qualcomm never learned that lesson. Much like the rest of us, they always get taken in, and so easily.

Hollywood and audiences ... yes, that glove does indeed fit. Just wandering.

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