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To: zax who wrote (13248)3/2/2012 6:27:32 PM
From: Kirk ©
1 Recommendation   of 14044
 
"Users spent 136x more time on Facebook than Google+ in January"

I spent a a decent amount of time on Facebook yesterday and today but didn't click an ad or look to buy anything. I uploaded a photo that they have to pay to store.

Yesterday I spent about 10 minutes searching with Google for places to buy a $2,000 to $4,000 Integra high fi receiver. I found the address for two stores near me and the specs for the models friends recommended I check out to replace my 19 yr old Yamaha unit that is crapping out. I haven't spent any time today on Google but to enter a dinner appointment for next week on the calendar.

I can see how Google could make a lot of money offering help find what I was looking for as well as alternatives to buy but all Facebook did was lose a bit of money storing my photo for me.

I have a hard time figuring how FB will be much different than Yahoo! with a better user experience. I actually find Yahoo! finance quite useful for stock research.... a busness need vs playing

BTW, facebook shows ads related to the photos. I uploaded a photo of my garden starting to bloom and discussed it with friends and relatives. We are shown ads but I have already learned to ignore that part of the screen so I can't tell you what they were....

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To: zax who wrote (13244)3/3/2012 7:56:45 PM
From: MJ
   of 14044
 
Google is everywhere-------doesn't matter what one I uses-----MSFT or Mozella or other.

In addition to Google there are sites that are set up as Blogger sites under various url's.

Recently, a Bloggers site came to my attention due to having current personal information with a picture of a person that should never have appeared on the Bloggers site.

I have talked with the person whom I know well, he/she is shocked. The person doesn't even use a computer and has no interest in having one--------has never put a picture on the net nor given permission to a blogger to do so.

As I followed the blogger's links---------the information and picture then get used on a money making site
by the blogger.

Something is not right with this scenario, I am considering what can be done if anything to get the picture and info off of the bloggers site and stop the use of the info to generate money for the blogger.

If anyone has thoughts, send me a private note. Thanks.

mj

.

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From: Sr K3/6/2012 3:35:36 PM
   of 14044
 
Google ...

The company has retired the Android Market name for its store that sells apps, videos, music and electronic books on the Web and on mobile devices. From Tuesday, the store will be rebranded as the Google Play Store.

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To: Sr K who wrote (13251)3/6/2012 6:38:55 PM
From: Win-Lose-Draw
   of 14044
 
Cool.

Serious Zune appeal with that rebranding, for sure!

:)

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To: Win-Lose-Draw who wrote (13252)3/6/2012 7:04:33 PM
From: Sr K
   of 14044
 
It's interesting that this is as the MMI merger nears closing.

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From: Glenn Petersen3/11/2012 10:35:04 PM
   of 14044
 
New Layer of Content Amid Chaos on YouTube

By BEN SISARIO
New York Times
March 11, 2012

For a glimpse at the next phase in YouTube’s evolution, look no further than a stray crutch and a $20 birthday cake for Justin Bieber.

Those were among the props at a recent taping for MyIsh, a new music channel on YouTube. Filming in the small back room of a Manhattan television office, MyIsh tries to capture the low-budget charm of early MTV, with sets that consist of a few painted pallets and three young hosts who trade unscripted zingers about the day’s pop-culture news.

“I feel like Lindsay Lohan is one injection away from looking like Madonna,” said Hesta Prynn, a flame-haired D.J. who is one of the hosts. Behind her, as if to demonstrate the show’s casual semiprofessionalism, her black crutch, used since a recent running injury, leaned against the set.

MyIsh is one of about 100 entertainment channels being introduced on YouTube as part of the site’s broader mission to bring some order to its chaos. By introducing a layer of content closer to television than home video, YouTube believes, it will attract a steadier stream of viewers and advertisers, and the company is spending more than $100 million to help develop the channels.

“We want to make it easier and easier for viewers to find the content they love,” Robert Kyncl, YouTube’s global head of content, said in a phone interview. “Which,” he added after a pause, “is especially challenging when you have a lot of it coming every second.”

The channels — dedicated to topics like news, music, gaming, parenting and fashion — are also part of an escalating battle among Internet platforms like Hulu, Netflix and AOL to capture more of television’s advertising dollars by creating original content. According to eMarketer, a research firm, ad spending for online video should rise 55 percent this year, to $3.1 billion. But that is still a fraction of the $60 billion spent on television.

For YouTube, the gamble is whether audiences used to YouTube’s anarchic energy will subscribe to the channels in numbers significant enough to entice advertisers to pay higher rates. Google will present the channels to advertisers in New York in May at the Digital Content NewFronts — a play on the television networks’ annual ad pitches, called upfronts — alongside Hulu, Yahoo, AOL and Microsoft.

John Lisko, the executive communications director of the advertising company Saatchi & Saatchi in Los Angeles, described YouTube’s effort as “difficult and exhilarating.” To make the channels succeed, he said, YouTube must continue to invest in the channels and provide advertisers with audience data comparable to what is available on television.

Although the plan for the channels was announced in October, many of the outlets are only starting up now, and many music-related channels are among the first. They include MyIsh; the Warner Sound, an umbrella for acts from the Warner Music Group; Pitchfork.tv and Noisey, which both cover alternative music; Bonnaroo365 and the Bowery Presents, which have live concert streams; and a branch of the cable channel Fuse.

The channels will get some promotion from YouTube, including placement on the site’s home page. Google has also been coaching the partners assiduously on the arts of online self-promotion, with tactics like search-engine optimization and the use of annotations, the links and text that pop up while a video plays.

But the content is in the partners’ hands, which for some means a degree of cultural adjustment.

“We’re playing by YouTube rules, which is fast, cheap and slightly out of control,” said Michael Hirschorn, a former VH1 executive whose company, IconicTV, has three YouTube channels in development. MyIsh’s production budget, Mr. Hirschorn said, comes entirely from Google, whose investment in all channels is counted as an advance against advertising revenues.

Vice, the youth-media conglomerate behind Noisey, already produces reams of online video, and the company has distribution deals with major partners like HBO and CNN. “We are pioneers of premium online video,” Shane Smith, one of Vice’s founders, said.

But Vice is also looking at its Google deal as a way to go for up-to-the-minute timeliness — and a potentially huge audience — through quantity and quick turnaround.

Last Thursday a small Noisey crew followed Joey Bada$$, a 17-year-old Brooklyn rapper, as he visited his high school and interviewed his teachers and principal. “Wall of fame,” he said as he pointed to the names of alumni from his school, Edward R. Murrow High School, “which I hope to be on one day.”

Others are pushing for higher production values. Warner Music hired Ocean MacAdams, a former MTV producer, to run the Warner Sound. Its programming slate resembles that of a cable TV channel, with concerts, documentaries and series built around the label’s stars, like “Cee Lo Green Presents ManTazia” and a choose-your-own-adventure sitcom with Cody Simpson.

Over the next year, the Bowery Presents, a promoter in New York, will run live streams of 12 concerts filmed with up to 11 cameras and will also post dozens of taped shows and short films. The first live event featured the band Sleigh Bells last month, during which promotional banners ran across every page on YouTube. Next is Kasabian on March 22.

“We’re trying to present music online in a way that it doesn’t feel like an award show, where everything is completely staged,” said Jesse Mann, general manager of the Bowery Presents.

Several producers said they had to be careful not to be too slick. Anything too closely resembling television, they said, would be rejected by audiences on YouTube, which was built on grainy, unprofessional, user-generated content.

“A lot of the content partners don’t want to feel like we’re coming in and saying, ‘O.K., the big boys are here; we’re going to show you how it’s done,’ ” Mr. MacAdams said. “If you have that attitude with YouTube, you’re destined to fail.”

The eventual payoff for the channels is unclear.

YouTube has exclusive rights to the videos for at least a year, and it has not said whether it will continue to finance the channels after those rights expire. (The channel producers own all their content.) A hit channel might bring in enough ad revenue to justify continuing the production, and Google’s standard advertising agreements give content owners a majority share of advertising revenue.

A challenge, however, is determining what counts as a hit when homemade viral videos routinely rack up millions of views. Some channels and groups in YouTube’s plan, like Machinima and Maker Studios, are already well established. But many are starting from scratch: after five days, MyIsh’s birthday tribute to Mr. Bieber last week had about 700 views.

The money YouTube has already spent, said Mr. Lisko, of Saatchi & Saatchi, “was the cost of entry.” He added, “They are going to have to invest significantly more, and do it on an ongoing basis and across multiple genres to really develop content.”

Mr. Kyncl, of YouTube, said that the measurement of success would not be with any one video but with the steady audience a channel could build over time by attracting subscribers.

“Yes, it’s nice if one channel gets one video that has 100 million views, but I care about their aggregate number of views,” he said. “What we are effectively doing is giving the content players a chance to play a little more in the equity game of audience aggregation.

“If that happens to align with our interest for viewers,” he added, “it’s fantastic. We love that.”

nytimes.com

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From: Glenn Petersen3/15/2012 10:55:41 PM
   of 14044
 
Google Gives Search a Refresh

By AMIR EFRATI
Wall Street Journal
Updated March 15, 2012, 2:46 p.m. ET

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.

Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

The changes to search are among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.

Google isn't replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words.

Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search queries with a database containing hundreds of millions of "entities"—people, places and things—which the company has quietly amassed in the past two years. Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).

Google search will look more like "how humans understand the world," Mr. Singhal said, noting that for many searches today, "we cross our fingers and hope there's a Web page out there with the answer." Some major changes will show up in the coming months, people familiar with the initiative said, but Mr. Singhal said Google is undergoing a years-long process to enter the "next generation of search."

Under the shift, people who search for "Lake Tahoe" will see key "attributes" that the search engine knows about the lake, such as its location, altitude, average temperature or salt content. In contrast, those who search for "Lake Tahoe" today would get only links to the lake's visitor bureau website, its dedicated page on Wikipedia.com, and a link to a relevant map.

For a more complex question such as, "What are the 10 largest lakes in California?" Google might provide the answer instead of just links to other sites.

To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.

The coming shift has major implications for Google, which dominates the Internet search market with around 66% market share and more than 75% of all search-ad revenue. The Mountain View, Calif., company has succeeded because of the strength and ease of its keyword-search technology, which in turn fueled Google's search ads, which appear next to search results. That business now generates the majority of Google's $37 billion in annual revenue.

Now Google is taking action to maintain that lead. The Internet giant is trying to stay ahead of Microsoft Corp.'s Bing in Web search, catch up to Apple Inc.'s Siri voice-activated mobile search, and beat back rivals in niches such as product search.

Some semantic-search experts also believe the move will help Google to keep up with Facebook Inc., the social network that also has amassed a database about hundreds of millions of people, places and things but hasn't offered a robust search service.

Google also hopes the change to semantic search will entice some people to stay longer on the search site, said people briefed on the plans, amid competition with social networking sites like Facebook and Twitter Inc. that are claiming more Internet users' time.

For instance, people who search for a particular novelist like Ernest Hemingway could, under the new system, find a list of the author's books they could browse through and information pages about other related authors or books, according to people familiar with the company's plans. Presumably Google could suggest books to buy, too.

A Google spokesman declined comment about the potential changes.

Google says it is still tinkering with the new look and function of its search engine, so it's unclear exactly what this might mean for Google users and website owners. But the move could spur millions of websites to retool their Web page—by changing what's called a "markup language"—so the search engine could more easily locate them under the new system, said Larry Cornett, a former Web-search executive at Yahoo Inc.

One person briefed on Google's plans said the shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.

It's also unclear exactly how Google's search ads—which appear next to search results and are handled by separate teams inside the company—would change in response to the overhaul. But people briefed on the initiative said that if the search engine better understands the meaning or intent behind people's search queries, Google could find a way to show them more relevant ads.

As people spend more time on Google's search site looking through its extensive "entity" database, there would also be more pages, or inventory, on which to place ads, said a person with knowledge of the initiative.

Google's advertising executives have knowledge of the initiative and have considered ways to capitalize on it, said a person familiar with the matter. Mr. Singhal said his team is working independently of any advertising considerations.

Google has previously updated its core Web search technology. Most recently, it began tailoring search results to individual users based on their activity on Google+, the company's social network, and it is now instantly showing search results before a person has finished typing their search query. Google also can scan thousands of sites and give a "best guess" answer for limited sets of questions, such as, "Who is the chancellor of Germany?"

Google also currently has some other semantic-search elements, such as the ability to assess what the web collectively thinks are the most significant items associated with certain keywords. For example, a search for "30 Rock," the name of a popular TV series, will bring up a section called "Actor searches for 30 Rock" at the bottom of the search-results page. There, people can find a photo of each actor and a link to execute a new Google search for that name.

But the newest change is expected to go much further, coming as a result of Google's acquisition in 2010 start-up Metaweb Technologies, which had an index of 12 million entities, such as movies, books, companies and celebrities. By comparison, online encyclopedia Wikipedia has 3.5 million English entries, though they include more detailed information.

Mr. Singhal said Google and the Metaweb team, which then numbered around 50 software engineers, have since expanded the size of the index to more than 200 million entities, partly by developing "extraction algorithms," or mathematical formulas that can organize data scattered across the Web. It also approached organizations and government agencies to obtain access to databases, including the CIA World Factbook, which houses up-to-date encyclopedic information about countries worldwide.

Write toAmir Efrati at amir.efrati@wsj.com

online.wsj.com

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To: Glenn Petersen who wrote (13255)3/16/2012 4:22:00 PM
From: Sr K
   of 14044
 
Sergey Brin made a gift of 75000 shares today.

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From: Mark30003/18/2012 1:50:53 PM
   of 14044
 
latest chart and setup for new entry 19mar

id like to see a pullback to the bottom of recent channel near 600, see chart here:

http://marklexusblogpage.blogspot.com/2012/03/goog-chart-and-setup-19mar.html?spref=tw

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From: TimF3/21/2012 10:26:28 PM
1 Recommendation   of 14044
 
Total US newspaper industry's revenue less than Google's alone

Total newspaper advertising revenue in the United States last year fell by 7.3% compared to 2010. And print advertising, according to figures compiled by the Newspaper Association of America (NAA), was off by 9.2%.

The industry posted total ad revenues of $23.9bn (£15.2bn), a decline of $1.9bn (£1.2bn) from the previous year.

Though the NAA does not have current numbers on circulation revenue - nor on other activities, such as contract printing, events and social media assistance to businesses - Poynter's Rick Edmonds estimates that those add roughly $10bn (£6.7bn).

This would mean that US newspapers are a $34bn (£21.6bn) industry. By contrast, Google alone recorded revenues of $37.9bn (£24.1bn) for 2011...

guardian.co.uk

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