Why Microsoft Invested In Barnes & Noble
Microsoft (Symbol: MSFT) announced on April 30, 2012 a surprise investment of $605 million in the well known book seller Barnes & Noble (Symbol: BKS). Why did Microsoft invest in Barnes & Noble, which is associated with the ailing bricks and mortar business model that has already caused long established companies, such as Borders and Blockbuster, to file for bankruptcy and liquidate themselves out of existence? There’s more to this story than meets the eye.
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