Technology StocksNetflix (NFLX)

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From: 2MAR$1/27/2012 4:13:50 AM
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NFLX boom to $116 ...didn't want to be anything but long early to near $120 then short scalp was Ok for the headlines take your pick ;o)

Enjoy the Netflix Ride, While it Lasts

NFLX: Tilson Takes Victory Lap, Slams Bear Thesis

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From: TimF2/3/2012 11:40:44 PM
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Netflix Dives Into Original Programming with "Lilyhammer" Series Before "House of Cards"

"Lilyhammer" will be available starting February 6 while "House of Cards" will premiere later in 2012

In March of last year, it was discovered that Netflix was looking to acquire original programming. It's still pursuing that venture, but the first series isn't what was originally expected.

Netflix was bidding against other networks like AMC and HBO in March 2011 for the original program "House of Cards," which is a Media Rights Capital drama series about a British politician who is looking to succeed Margaret Thatcher as the prime minister. As it turns out, Netflix won that bid and the show was set to be the video streaming/DVD rental giant's first original series.

However, it seems plans have changed. While "House of Cards" will still debut later in 2012, Netflix has another original program that will premiere long before that. In fact, the show will be out next month.

Netflix's first dip into original programming will be a show called "Lilyhammer," which is about a New York mobster named Frank "The Fixer" Tagliano who is entering the federal witness protection program. He ends up moving to a Norwegian town called Lilehammer, but he calls it "Lilyhammer."

The first season of "Lilyhammer" will have eight episodes, and Netflix has committed to two seasons for now. It will be available for video streaming on various devices, but not for DVD by mail...

(at the link their is an embedded video of the preview of the new show)

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From: Sr K2/6/2012 12:26:18 PM
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Verizon Forms Video Venture With Redbox

By Scott Moritz - Feb 6, 2012 11:15 AM ET

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From: marketfriends2/6/2012 1:05:30 PM
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Netflix is set to release their new original series, "Lilyhammer"

Thus far it seems to have been given a warm welcome.

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From: J.F. Sebastian2/6/2012 2:55:26 PM
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A look at Netflix since much-hated price hike

Key events involving Netflix since a backlash against it began over the summer

Some key events involving Netflix since a backlash against it began over the summer:

July 12, 2011: Netflix Inc. says it will raise prices by as much as 60 percent for millions of subscribers who want to rent DVDs by mail and watch video on the Internet. The company decided to separate the two options so that subscribers who want both must buy separate plans totaling at least $16 per month. Netflix Inc. had been bundling both options in a single package starting at $10 per month.

Sept. 1: The price hike begins to take effect for existing customers. New customers had the new prices immediately.

Sept. 5: Netflix begins to offer its service in Latin America. Like its counterpart in Canada, the Latin American service is streaming-only, with no options for getting DVDs by mail.

Sept. 18: Netflix CEO Reed Hastings apologizes but keeps price hike in effect. Company creates more anger when it announces plans to split into two services — Netflix for the streaming, and Qwikster for the familiar discs in red envelopes. That means subscribers have to visit two websites to make movie requests and update billing information. Hastings says the two businesses have different cost structures and benefits, and splitting would let each grow independently.

Oct. 10: Netflix backs away from its plan to split its two services.

Oct. 24: The company discloses that it lost 800,000 U.S. subscribers in the July-September quarter, ending with 23.8 million. That loss is more than the 600,000 that Netflix had predicted.

Nov. 21: Netflix announces plans to raise $400 million by issuing debt and selling its stock. The move raises new fears about Netflix's financial strength as it girds for losses next year. It would be Netflix's first annual loss in a decade.

Dec. 6: Hastings appears before an investors' conference in New York, where he laments the company's recent mistakes but predicts they will be forgotten as Netflix's Internet video service continues to reshape the entertainment industry.

Dec. 22: Netflix says Hastings's stock option awards will be cut by 50 percent to $1.5 million in 2012. His base salary remains unchanged at $500.000.

Jan. 4, 2012: Netflix delivers its first good news in months, sending its stock up 11 percent. The company, which delivers movies and TV shows online and by mail, says customers had streamed more than 2 billion hours of video in the fourth quarter.

Jan. 25: Netflix releases figures showing it regained almost as many U.S. customers as it lost following the price hike. It ended December with 24.4 million subscribers in the U.S., a gain of 600,000 from the end of September. It had lost 800,000 last summer. The results came after the close of market, and the company's stock soared 22 percent the next day.

Feb. 6: Verizon Communications Inc. and Coinstar Inc. unveil plans to challenge Netflix with its own streaming service to bundle with DVD rental kiosks operated by Coinstar's Redbox division. Getting an extensive library of streaming content to rival Netflix's will be expensive, though. Netflix, meanwhile, debuts its first original TV series, an eight-episode drama called "Lilyhammer," as it hopes to differentiate itself from rivals.

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From: 2MAR$2/7/2012 12:53:17 PM
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NFLX $133 , island reversal off $122 on CSTR/VZ j/v pressure yesterday when new rumors of AAPL tv product tie in surfaced

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From: Sr K2/21/2012 1:07:21 PM
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Comcast to Launch a Netflix Rival

Comcast is taking aim at Netflix, unveiling its own streaming-video service that will give existing Comcast video customers a similar selection of old TV shows and movies over the Web.

BUSINESS | FEBRUARY 21, 2012, 1:08 P.M. ET
Comcast Is Launching a Netflix Competitor


Comcast Corp. is taking aim at Netflix Inc., unveiling its own streaming-video service that will give existing Comcast video customers a similar selection of old TV shows and movies over the Web.

The Philadelphia-based cable operator said Tuesday that the new service would be called Xfinity Streampix, and will be bundled with certain tiers of Comcast video service, and available for $4.99 per month to other Comcast video customers. By contrast, Netflix's streaming-video service costs $7.99 per month.

Comcast's new service will include such shows as "30 Rock," from its own NBCUniversal unit and "Lost" from Walt Disney Co.'s ABC, as well as movies like "Ocean's Eleven," from Time Warner Inc.'s Warner Bros. The programs, typically of prior seasons of shows, will be available on the Web and on mobile devices to subscribers in and out of the home, similarly to Netflix's offering.

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From: J.F. Sebastian2/27/2012 11:11:47 AM
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LOL, check out the picture associated with this one...

Reed Hastings Was LITERALLY In A Lot Of Hot Water When He Was First Told Qwikster Was A Terrible Idea

Reed Hastings was sitting in a hot tub in Santa Cruz with a friend when he told him about his idea for Qwikster, the doomed spin-off of Netflix's DVD-by-mail service.

His friend thought it was an awful idea.

This anecdote comes from William D. Cohan's Vanity Fair account of Netflix's stock crash in the second half of 2011, and it was originally published in the New York Times.

Cohan writes:

But Hastings “ignored the warning, believing that chief executives should generally discount what their friends say.” Now he admitted that he had been “guilty of overconfidence and of ‘moving too quickly,’” and “hubris,” even. The harsh reaction from his customers was due to the “angry mood of the country,” he said, citing both the Tea Party and Occupy Wall Street political movements. He again clarified that he did what had to be done. “We still need to move quickly in streaming,” he said.

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To: 2MAR$ who wrote (693)2/29/2012 5:05:30 PM
From: 2MAR$
2 Recommendations   of 1680
NFLX $130 topped it out , $109's have held twice as $115 has been R settling in this tight lower channel

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From: TimF3/1/2012 8:34:08 AM
2 Recommendations   of 1680
Once Film-Focused, Netflix Transitions to TV Show

Belying the “flix” in its name, Netflix is now primarily an Internet streaming service for television shows, not feature films.

TV series now account for more than half of all Netflix viewing. That helps to explain why this Wednesday — the long-awaited moment when motion picture classics like “Scarface” and newer hits like “Toy Story 3” will vanish from the streaming service — is not the doomsday that it was once expected to be.

The vanishing films are from Starz. Its three-and-a-half-year-old deal helped Netflix persuade millions of people to sign up for Internet streaming, hastening the company’s leap to digital distribution from physical DVDs.

It became clear about a year ago that the deal would not be renewed. By then, though, Netflix was bulking up on old TV episodes and, in a direct challenge to HBO, beginning to distribute its own original shows for the streaming service.

Analysts say the prioritizing of television partly explains why the company has been able to retain about 21.7 million streaming subscribers in the United States — totaling one in four households that have broadband — despite complaints about an inadequate feature film selection. It’s a transition that Netflix has made rather successfully in the last six to 12 months, in stark contrast to its botched plan to spin off DVD-by-mail into a separate company called Qwikster last fall.

While the end of the Starz deal is bad news for Netflix, said Richard Greenfield, an analyst at BTIG Research, “given the significant increase in TV viewing, it’s not the catastrophic event that everyone thought it would be a year ago.”

The new-release movies provided by Starz account for just 2 percent of all viewing, Netflix says, down from 8 percent a year ago — illuminating the fact that the company has spent lavishly on new streaming titles that subscribers want to watch instead. (“I would contend Netflix spends wisely rather than lavishly,” a Netflix spokesman, Steve Swasey, said in response.)

Many of the new titles are full seasons of TV series like “Mad Men,” “Breaking Bad” and “Lost” that Netflix executives call “26-hour movies.”

The pivot to TV reruns was necessitated in part by the tightening of the movie spigot by major movie studios. Fearing that Netflix might grow too popular or powerful, the studios “have decided to dramatically raise prices” for films and shows, said Youssef H. Squali, a managing director for Jefferies & Company. “So in effect, the company is being forced into offering more (older) TV content because it’s cheaper,” he said.

The company’s next challenge is to come up with original shows — instead of reruns — that subscribers will latch onto, mimicking the HBO model. Such a model further distances Netflix from films and differentiates it from newfound competitors like Hulu and Amazon.

Reed Hastings, Netflix’s chief executive, told business school students in Manhattan last week that the company would try a couple of dozen original series in the coming years, but did not specify a timeframe; Netflix had previously said that five such series would premiere by the end of 2013.

A show from Norway, “Lilyhammer,” had its American debut on Netflix earlier this month, and an ambitious drama made just for Netflix, “House of Cards,” will have its debut later in the year. A revival of the Fox sitcom “Arrested Development” will come out sometime next year.

“While they are losing the Starz content later this week, and that could cause some people to cancel subscriptions to the service, the library will otherwise be generally improving throughout the year and then having a more significant step up with ‘House of Cards’ in late ’12 and ‘Arrested Development’ and Dreamworks films in ’13,” said Michael Olson, an analyst at Piper Jaffray.

Still, there is a persistent undercurrent of criticism about Netflix’s actual movie selection, and it was highlighted this week by the Starz disappearance. Mr. Olson’s firm reported last week that only four of the 50 top-grossing films of 2011 were currently available for streaming on the service, and that one of them, Disney’s “Gnomeo and Juliet,” would vanish on Wednesday.

John Hall, a graphic designer in Massachusetts, said he recently dropped the streaming service and started resorting to DVD rentals for that reason. Whenever he headed to Netflix to stream a film, he said, “more often than not, the film I wanted to see was only available on disc.”

Netflix is sensitive to that criticism — but says it doesn’t really matter. (And not just because Mr. Hall is still paying for DVDs by mail.) As long as its algorithms serve up something worth watching, even if it’s not the subscriber’s first choice, he or she will continue paying for and enjoying the service, the company believes.

“The cocktail party conversation in the media world is, the content’s terrible,” Mr. Greenfield said. “And yet the average subscriber is devouring over an hour a day, every single day. Obviously they don’t think it’s horrible.” He noted that films did not need to be box-office smashes to succeed on Netflix — in fact, some films have a second life online precisely because they were not widely seen in theaters.

Earlier this month, Netflix secured rights to “The Artist,” which won the best-picture Oscar at the Academy Awards ceremony on Sunday. It has earned just $32 million at the box office to date and will become available on Netflix in less than six months, the company said Monday.

Netflix can also replenish some of the vanishing Starz films by buying them separately. But for now, its rights to “Toy Story 3,” “Tron,” “Tangled,” “A Christmas Carol” and other films are drying up. Some TV series from Starz are vanishing too, including “Party Down” and “Spartacus,” creating new tests for Netflix’s recommendation algorithms.

Netflix declined to comment on exactly what proportion of total viewing that TV episodes make up, but its executives put the number at 50 to 60 percent last fall. Mr. Greenfield said he suspected that the percentage was 80 percent — an impressive triumph for TV over film.

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