|Liquid Air Lab to Sell BoomBox Radio(R) and Video Internet Advertising for Modavox|
Thursday April 5, 10:00 am ET
Company to Leverage Liquid Air Lab Domestic and International Sales Force to Begin Selling Modavox Advertising Real Estate on VoiceAmerica(TM) Networks Beginning April 8, 2007
PHOENIX & SAN MATEO, Calif. & STUTTGART, Germany & BERLIN--(BUSINESS WIRE)--Modavox, Inc. (OTCBB:MDVX - News), Internet broadcasting pioneer in producing and syndicating online audio and video, announced today that Liquid Air Lab, the creators of Spodtronic.com, www.spodtronic.com and recent recipients of 10 million dollars of series B venture capital, will be providing advertising sales personnel to sell internet advertising on behalf of Modavox direct to advertisers.
Richard Keppler, Modavox Business Development and Advertising Director stated, "Patented "BoomBox Radio(TM) software provides a platform for delivering dynamic geographically targeted advertising at VoiceAmerica.com and through our new World Talk Radio platform coming later this quarter. Although we will continue to utilize third party national advertisers like Google Adsense, Tacoda, and Burst, we are now pro-actively focused on selling direct to advertisers to maximize yields and margins; our agreement with Liquid Air Lab achieves this for Modavox."
David Ide, Modavox CEO commented, "This is a true win-win partnership allowing us to expand our own sales reach through leveraging the use of Liquid Air Labs professional outside sales force at no additional cost to us. The nature of this equal profit sharing partnership keeps all of our goals completely aligned as we collectively seek to increase our advertising revenues and profits."
Beginning April 8, 2007, Liquid Air Lab will begin to sell Modavox advertising real estate direct to advertisers from its' San Mateo, California and Stuttgart, Germany offices.
About Liquid Air Lab(TM)
Liquid Air Lab was founded in 2002 by Mikko Linnamaki and Tero Katajainen, both originating from Finland. CEO, Mikko Linnamaki, is a serial entrepreneur in the Web arena, most recently founding Buchungsmaschine AG, a real-time travel booking engine, which was acquired by Travel24.com in 2000. Prior to that, Mikko founded HexMac Software Systems AG in 1993, which was one of the first Internet software companies in Europe. The company has offices in Stuttgart, Berlin and San Mateo, CA. In October of 2006 Benchmark Capital Europe and Baytech Venture Capital injected $10 million Series B funding into Liquid Air Lab.
Modavox, Inc. (www.modavox.com), a pioneer in internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and internet-enabled devices. Modavox provides managed access for live and on-demand Internet Radio Broadcasting, E-learning and Rich Media Advertising.
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.
Pilot Financial Communications Network
Rick Gean, Investor Relations, 888-772-8611
spodtronic - Liquid Air Lab
Mikko Linnamaki, CEO, +49 (0) 711 8494 78 31
Fax: +49 (0) 711 508 9083